Adjusting water habits could save Brits £300m a year
The British public could save over £300m a year on their water heating costs by reducing their shower time by two minutes, according to research from E.ON.
The research, carried out amongst 10,000 UK adults in March 2012, revealed that women take longer in both the shower and bath in comparison to men.
It discovered that over a twelve month period, a woman spends over 39 hours in the shower and 25 hours lying in the bathtub.
Over a quarter of men spend less than five minutes showering compared to a fifth of women. However, men are almost twice as likely as women to have more than eight showers a week.
The research also reveals that 18-24 year olds are the biggest water wasters, spending the most time in both the shower and bath. In comparison to those aged over 55, the younger generation spend almost twice as long in the shower.
Energy fitness expert at E.ON, Beverley Maguire, said: "While a lovely long hot shower or bath can be the ultimate treat, it's important to know the real cost of this and how it can impact on the environment.
"It's clear that we all love spending time in the bath and shower, but savvy families should consider adjusting their habits to save money and water".