EXCLUSIVE: Center Parcs drives water efficiency as consumption continues to rise
Center Parcs is focusing on reducing its water impact after the company announced an increase in consumption in 2012 despite implementing measures to cut use.
Speaking to edie, Center Parcs sustainability manager Chris Brooks said that the rise in water consumption is a direct result of an increase in guests.
"We have implemented measures such as efficient shower heads, restricting the flow of the taps to an acceptable level. But when we are adding new accommodation units and new water rides the water consumption has increased.
"However, we are now having a big push on water in terms of how we can reduce consumption. This is a great challenge as the business grows but we're determined and with focus and a push we can look closer at how to deal with our consumption," he added.
Brooks also said that water was more difficult to tackle than energy consumption because implementing water reduction initiatives often has more of an impact on guests.
Despite this, the company has devised water management plans for all of its sites, particularly within its new village in Woburn Forest.
"The things that aren't viable in retrofit we can include in Woburn because its a brand new build and then we can look at how they perform and then we can learn how to transfer this to our existing estate," said Brooks.
Improving water efficiency has become one of the company's main environmental priorities as it aims to reduce water use by 10% per guest by 2020.
On its website, the company states: "Over the past twelve months our water consumption has increased slightly, this is one side effect of our increased popularity.
"We're working tirelessly to try and reduce our consumption. We have introduced new, efficient water appliances and sanitary ware, but we must do more, which is why we are currently working on our long term strategy," it continues.
Read the full article 'Is Center Parcs the definitive sustainable holiday destination?'