UK recycles record number of Christmas cards
A record number of Christmas cards were recycled this year, equivalent to at least one card for every person living in the UK, a "delighted" Elliot Morley has announced.
Following a national recycling campaign run by the Woodland trust, WHSmith, Tesco and Defra (see related story), all previous records were broken as UK residents recycled over 58 million cards, weighing in at more than 1,000 tonnes.
"Last year's campaign was a great success but I am absolutely delighted with this year's scheme," Mr Morley said. "A 30% increase is phenomenal, all thanks to the public's involvement and tremendous efforts."
"The Christmas card recycling scheme is a very simple way of engaging everyone with environmental action whilst raising funds for tree planting - planting a tree is fun and a great way for children to understand the importance of the environment."
As well as running with the help of Defra's Recycle Now campaign and major retailers WHSmith and Tesco, the Christmas card campaign was also supported by Nottinghamshire County Council, which administers the support from local authorities on behalf of the National Association of Waste Disposal Officers.
"This is the first time that we have exceeded 50 million cards and the first time we have recycled over 1,000 tonnes," spokesperson for the Woodland Trust Penny Pulfrey said.
"The response to this year's scheme has been brilliant. The environment has benefited by reducing the amount of waste going to landfill and funds raised from the scheme will enable children to plant trees as part of our Tree for All campaign."
Looking ahead to 2006, Ms Pulfrey said the Trust aims to add to the 292,000,000 cards collected since the scheme began.
By Jane Kettle