Water-conscious Brazilians urged to wee in the shower

A TV advertising campaign in Brazil is encouraging people to urinate while having a shower to save water that would be used by flushing the toilet.

The creators of the ad, environmental group SOS Mata Altantica (SOS Atlantic Rainforest), say they are using humour to drive home a serious message.

The advert says that every home that avoids one flush per day could save over 4,000 litres of water each year - enough to help overcome drought in the rainforest.

Sam Bond


| drought


Click a keyword to see more stories on that topic, view related news, or find more related items.


You need to be logged in to make a comment. Don't have an account? Set one up right now in seconds!

© Faversham House Ltd 2009. edie news articles may be copied or forwarded for individual use only. No other reproduction or distribution is permitted without prior written consent.