Lucozade Ribena Suntory trials giant bottle-shaped bins to improve recycling
Soft drinks manufacturer Lucozade Ribena Suntory has announced a new partnership with facilities operator Sports and Leisure Management (SLM) to trial giant bottle-shaped recycling points at gyms and leisure centres in the UK.
SLM operates more than 170 leisure facilities across the UK, under the Everyone Active brand name. Recycling points shaped like giant Lucozade Sport bottles will be placed at 10 leisure centres between September and December to examine consumer behaviours towards recycling changes.
Lucozade Ribena Suntory’s director of external affairs and sustainability, Michelle Norman, said: “At Lucozade Ribena Suntory, we are committed to doing the right thing and are always on the lookout for new ways to help our consumers recycle.
“We are dedicated to doing all we can to help reduce our environmental footprint. We are hugely proud to be partnering with organisations like SLM and can’t wait to see the effect these new recycling points have.”
Throughout the trials, recycling levels will be tracked and compared to pre-recorded baseline levels. At 1.2m tall, it is hoped the bottle-shaped recycling bins will draw attention to the need to recycle and implement positive habits. Signage will also be added to ensure consumers understand what can and can’t be recycled and therefore placed into the bins.
The bins will be trialled at Basildon Sporting Village, Romford Sapphire Ice & Leisure Centre, Hemel Hempstead Sports Centre, Harrow Leisure Centre, Watford Woodside, Plymouth Life Centre, Bracknell Leisure Centre, Spelthorne Leisure Centre, Westgate Chichester, Northholt Leisure Centre.
Lucozade Ribena Suntory has committed to reducing the environmental impact of its products and this year became a founding signatory of the UK Plastics Pact. As a member, the company has pledged to ensure that 100% of its plastic packaging is reusable, recyclable or compostable by 2025.
More recently, the company backed a study which called for a zero-waste-to-landfill plastic packaging value chain by 2030.
As well as partnering with Hubbub to improve on-the-go recycling, the company is trialling edible drinks sachets made from seaweed, in an effort to gauge the consumer appetite for plastic-free alternatives to single-use bottles and pouches.