McVitie's takes the biscuit with wrapper recycling
United Biscuits has launched the UK's first biscuit wrapper recycling scheme which consumers can directly participate in.
The McVitie's manufacturer has teamed up with upcycling specialist TerraCycle to encourage biscuit eaters to send their wrappers for recycling through the post and raise funds for charity at the same time.
United Biscuits put its weight behind the initiative to tackle the amount of mixed plastics going to landfill. Over the past 12 months, 487,000 tonnes of biscuits with a retail value of £2.3bn were sold in the UK alone.
Under the scheme, used biscuit wrappers from any brand can be recycled and will be turned into everyday products such as watering cans, garden benches and waste bins.
It works by consumers downloading pre-paid postage labels online to send in old wrappers free of charge.