Retailers must attack food waste on several fronts to be effective

Supermarkets need to take a multi-pronged approach to tackling food waste according to the results of an exclusive edie poll.

Stopping 'buy one, get one free' (BOGOF) deals was narrowly rated the best method for supermarkets to reduce food waste (27% of votes), ahead of better product labelling (26%), maximising recovery options (24%) and longer life packaging (23%).

With no one clear winner, the results suggest that major food retailers need to implement a variety of solutions in order to effectively cut down on the amount of unsold food left in-store once the sell-by-date expires.

Nearly 800 respondents voted on the poll, following the news that Sainsbury's has altered its product labelling to help stop up to £2bn worth of food being wasted each year.

Maxine Perella


Food & drink | Food waste | packaging | Retail


Waste & resource management

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