Tetra Pak uses bio-based plastic for carton packaging in Brazil
Tetra Pak has announced that all of the packages it produces in Brazil are now using bio-based low-density polyethylene (LDPE).
Combined with paperboard, LDPE made from sugar cane increases the content of materials from renewable sources to as much as 82% in a Tetra Brik Aseptic 1000ml Base package, according to the Swedish packaging giant.
Coca-Cola Brazil was the first company to use trial the packages for its Del Valle juice beverages, previously sold in regular cartons, earlier this year.
Following its success, the pilot is being extended to include all 150 customers that source from Tetra Pak Brazil - approximately 13bn packs a year.
Tetra Pak exclusively revealed to edie.net last year that it was considering rolling out its bio-based LDPE packs in Brazil.
Speaking about the roll-out of its new packaging, Tetra Pak vice president marketing and product management Charles Brand said: "We are particularly proud to be the first in the industry to use bio-based LDPE in carton packages.
"We believe that the best way to protect the sustainable future of the packaging industry and meet the global challenge of a growing scarcity of fossil-fuel based raw materials is to further increase the use of renewable resources.
"We have set an ambition to develop a 100% renewable package, building from an average of 70% today. This launch is an important step in that direction."
Tetra Pak has initially prioritised the Brazilian market but intends to expand the offer to more markets in future.