edie's Mission Possible campaign evolves with launch of dedicated Plastics Hub microsite
edie's Plastics Hub a content-driven campaign that will support sustainability and resource efficiency professionals on our collective mission to eliminate single-use plastics - has a new home on the Mission Possible microsite.
Launched in January 2019, the Mission Possible Plastics Hub acts as the go-to webpage for insight, information and inspiration for businesses seeking to combat the issues of single-use plastics within their operations and across their value chains.
The launch of the Hub saw must-see webinars, engaging podcasts and exclusive interviews set the tone for the type of content that would be hosted on edie. Now, the Plastics Hub has its own dedicated page on edie’s Mission Possible microsite.
Alongside engaging interviews, the Plastics Hub is encouraging sustainability professionals to submit new commitments to tackle plastic pollution on the Mission Possible Pledge Wall.
If your company has an existing plastics commitment, or if you’re planning a new commitment over the coming months, you can showcase it on the Mission Possible Pledge Wall.
To mark the launch of the new microsite, edie has published an in-depth exploration of Procter & Gamble’s ongoing plastics packaging strategy, which features exclusive insight from principal scientist and packaging technologist, Gian De Belder, as the company pushes to make all packaging is 100% recyclable or reusable by 2030.
edie has already reached out to some of the major businesses that made commitments in 2018 to find out what achievements and progress have been made so far. Featuring exclusive updates from the likes of Sky and Unilever, the Mission Possible Plastics Hub now features detailed information on the plastic reductions that have been made by businesses to date. Read more here.
The Plastics Hub is the latest evolution for edie’s Mission Possible campaign - a purpose-driven campaign which aims to inspire and empower businesses to ramp up efforts across all areas of sustainable development. Through this campaign, we are showing our network of sustainability professionals and energy managers how they can achieve a sustainable future, today.
The Mission Possible campaign has been delivered through a variety of digital and face-to-face formats:
- An inaugural Mission Possible report was launched in May 2018
- A range of new Mission Possible-themed accolades have been introduced to edie's 2019 Sustainability Leaders Awards, taking place on 6 February 2019
- Mission Possible is the overarching content theme of edie's flagship exhibition, edie Live, taking place on 21-22 May 2019
- A series of Mission Possible-themed online articles, insight reports, video interviews, webinars and face-to-face workshops are running throughout the year
- The Mission Possible Pledge Wall is encouraging businesses of all sizes and sectors to be bold and make new commitments to achieve a sustainable future.
- The launch of the Plastics Hub
This industry-leading content approach has been recognised as Mission Possible is up for PPA Campaign Of The Year Award.
edie will continue to add valuable news articles, features and exclusive interviews to the Mission Possible Plastics Hub throughout the year to equip readers with the knowledge, insight and inspiration need to reduce single-use plastics without generating any unintended consequences in the future. View all of edie’s Plastics Hub content here.
Plastics Hub at edie Live
Our hugely popular Mission Possible Plastics Hub content is coming to life. Over the two days, edie Live will house a dedicated area for industry professionals to connect with one another, share circular economy ideas, meet packaging solutions providers, and discover ground-breaking plastic waste innovations.
Designed by edie’s editorial team, this special area of the show will include single-use plastics roundtable discussions, packaging solutions stands and a professionally facilitated live plastics ‘thinkathon’.