'Made with wind' - world first for product labelling
Businesses are set to benefit from the first global consumer label for products made with wind energy, which has been launched today.
The label, designed by non-profit organisation WindMade, can be applied to all products that use a minimum share of 75% of renewable energy in their total electricity consumption, with wind power representing the largest proportion.
According to WindMade, the label will cover the entire power consumption for all product components, from the extraction of the raw materials to the product leaving the factory gate.
The organisation says the move will gives companies an instrument to tap into a large pool of environmentally conscious consumers.
WindMade's Communications Director Angelika Pullen said: "Now it is time for consumers to speak out. We know that they care, and we know that they want to see more companies using wind power."
Set to coincide with the label launch, WindMade has launched the 'Show You Care' campaign, which aims to demonstrate to leading brands that consumers around the world favour products that are manufactured with renewable energy.
The World Wide Fund for Nature (WWF) has endorsed the project, claiming the label served as a way for companies to gain recognition and empower consumer choice.
WWF senior advisor Susanne Fratzscher said: "The cradle-to-gate approach ensures that the label is meaningful, and it makes it robust and credible to consumers."