Carbon cutting paper wine bottle unveiled
Supermarkets are in talks with a small British business over using what it claims is the world's first paper wine bottle.
Revealed today (November 14) by the company behind the first paper milk bottle, GreenBottle, has developed a prototype paper bottle for wine and is currently in talks with supermarkets and wine producers.
The company, based in Woodbridge in Suffolk, hopes to make the paper bottle available to the public as early as next year.
According to GreenBottle replacing glass with compostable paper will reduce the drink's carbon footprint by 10% and cut waste.
The company recently celebrated a landmark by selling a 100,000 paper milk bottles, which are currently on trial in Asda stores in the south west.
Inventor Martin Myerscough is behind the new product, he said: "The best thing about GreenBottle is that consumers just 'get it'.
"We've found that if you offer them the choice of a paper bottle or a plastic one they'll choose paper every time.
"Choosing milk in GreenBottles enables consumers to 'do their bit' for the environment every day - and our sales show that ever-greater numbers of consumers are doing this.
"We're hopeful that the success we've had with GreenBottle in milk can be repeated with wine. It would mean an end to those morning-after trips to the bottle bank.
"All you would need to do is rip out the plastic lining and put the paper outer-casing in the bin or on the compost heap.
"We've had a lot of interest from supermarkets and wine producers so we could see the wine GreenBottle on shelves as early as next year."