Sustainable businesses need 'transparent dialogue with stakeholders'
Feedback and the views from stakeholders must be accounted for when businesses develop their sustainability strategies, says Asia Pulp & Paper's (APP) sustainability manager.
Pulp and paper producer APP's Dr Liz Wilks said that taking on board the views of government, employees, customers, NGOs and other groups and individuals is an essential part of putting together a successful sustainability strategy.
In addition, Wilks stressed that the implementation of a sustainability strategy is not simply a job of external communications.
Wilks told edie: "There is the task of ensuring that employees, from senior management right down to operators on the mill floors and the harvesters in our pulpwood suppliers' plantation forest, understand the sustainability principles being implemented".
She added that the guiding principles of sustainability, for a company implementing a strategy, should include, ensuring legal compliance in the country in which it operates, reviewing and adopting voluntary national and international standards and maintaining an active and transparent dialogue with internal and external stakeholders.
"APP's philosophy is to commit to a sustainability strategy in its entirety, not only covering sustainable forest management but also committing to alleviating poverty and conserving biodiversity," said Wilks.