100 and counting: edie's Mission Possible Pledge Wall hits key business milestone

More than 100 organisation – including Barratt Developments, BT, Ikea and Unilever – have now publicised new sustainability commitments on edie's 'Pledge Wall' as part of the Government-backed Mission Possible campaign to inspire green business action.

Energy Minister Claire Perry and edie's content director Luke Nicholls stood in front of a real-life version of the Mission Possible Pledge Wall at the Sustainability Leaders Forum in London

Energy Minister Claire Perry and edie's content director Luke Nicholls stood in front of a real-life version of the Mission Possible Pledge Wall at the Sustainability Leaders Forum in London

New sustainable business commitments have been made from the likes of Coca-Cola European PartnersDHL Global ForwardingEDF Energy and KPMG – all of which have been posted on edie’s Mission Possible Pledge Wall which was launched last year as part of the Mission Possible campaign.

The adoption of science-based targets to reduce emissions, the elimination of single-use plastics and the switch to 100% renewable energy are among the 100+ sustainable business commitments that now appear on the Pledge Wall.

And this is just the beginning – edie is actively encouraging more businesses to 'join the Mission' and post a new commitment of their own onto the Wall. MAKE YOUR MISSION POSSIBLE PLEDGE HERE

'Ambition into action'

Commenting on the Pledge Wall milestone, edie’s content director Luke Nicholls said: "edie's Mission Possible campaign has been a great success so far – both in terms of encouraging business action and shaping the trajectory of our own media brand.

"Reaching the 100-pledge milestone in such a short space of time serves to highlight just how rapidly the corporate desire to achieve a sustainble future has grown. "Whether it’s new carbon-neutrality commitments, the setting of science-based targets, or bold pledges to eliminate single-use plastics – people are showing a much greater sense of courageousness and unity when it comes to transforming business, for good."

The Mission Possible Pledge Wall showcases the growing list of sustainable business commitments being made under the five campaign pillars of Energy, Resources, Mobility, The Built Environment and Business Leadership. No Mission Possible Pledge is too small or too ambitious for the Wall - so long as it is a new, measurable action that the pledger believes will help their organisation on its mission to achieve a sustainable future.

Notable pledges made so far include Barratt Development’s commitment to develop a science-based carbon reduction target by the end of 2019, Amazon’s pledge to deploy up to 20MW of large-scale rooftop solar systems on 20 of its fulfilment centres in the UK over the next 14 months, and the BBC’s pledge to remove single-use plastics from its operations by 2020.

Government support

The UK Government gave its backing of edie's Mission Possible campaign last year, leading to a wave of Mission Possible Pledges being made in October as part of the BEIS's Green GB Week – a week-long series of content and events that showcased the benefits clean growth will bring to all parts of society.


Speaking at edie's Sustainability Leaders Forum in London last week, Energy Minister Claire Perry commended the businesses that have already made a range of sustainability commitments on the Mission Possible Pledge Wall; and encouraged others to follow the lead of their peers this year.

"I would like to thank edie for their work on Green GB Week," Perry said. "Some of the actions we saw their were pledges on carbon footprints, pledges from the financial sector on sustainable investment.

"We will be running Green GB Week again this year and I look forward to seeing many more businesses show their commitment to the UK’s green economy.”

Anyone interested in posting a new sustainable business commitment of their own onto the Wall can make a Mission Possible Pledge anytime using this online form, or by emailing missionpossible@edie.net.

edie staff


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