Business giants launch new SDG campaign to raise awareness on 'World's To-Do List'

The "Business Avengers" of the UN's Sustainable Development Goals (SDGs), including the likes of Google, Unilever and Mars, have launched a new awareness campaign outlining how businesses can deliver tangible actions to build towards the "World's To-Do List".

Giant sticky notes have been plastered across well-known locations to raise awareness, including the Southbank Centre in London (pictured)

Giant sticky notes have been plastered across well-known locations to raise awareness, including the Southbank Centre in London (pictured)

The Business Avengers was launched in 2019. Launched by Project Everyone, it acts as a coalition of 17 global corporates - including Unilever, Nike and Google - worth more than $500bn in revenue, all of which serve to highlight how businesses can amplify actions to help hit the targets of the 17 Sustainable SDGs.

This week, the group will be launching a new awareness campaign developed with Karmarama, part of Accenture Interactive, to raise understanding of how the Global Goals can be achieved.

The group is comprised of businesses including Arm, Avanti, Commvault, Diageo, DPD, Google, Mars, NTT, Reckitt, Salesforce, SAP, Unilever and Wood. The companies represent over 700,000 employees, with a combined social media reach of more than 100 million.

Each company will share actions that they have taken to champion a particular goal, while also announcing their “to-do-list” for the near future.

Google, for example, has launched a $25m Impact Challenge for women and girls to create pathways for a more prosperous future, aligned with Goal 5 - Gender Equality. Elsewhere, Unilever has committed to ensuring that everyone who directly provides goods and services to the company earns at least a living wage or income, by 2030, aligned with Goal 10.

Unilever’s chief sustainability officer Rebecca Marmot said: “The world faces enormous challenges, from runaway climate change to hunger and dire poverty. Interconnected issues that will not be solved unless we take collective action – across businesses, governments and civil society.

“The Global Goals give us a clear framework to help us tackle these challenges, and deliver a thriving planet and society by 2030. We are committed to playing our part, and are hopeful that we’ll collectively cross items off this critically important To-Do list.”

Giant sticky notes have been plastered across well-known locations to raise awareness, including the Southbank Centre in London and other locations across four continents. These have been provided by non-profit partner Arts Help.

Further campaign activity is expected in the build-up to and at COP26 in Glasgow this November.


Achieving the Sustainable Development Goals: A Blueprint for Business Leadership

With less than 10 years to meet the UN’s SDGs, action is still not happening at the speed or scale required - despite a groundswell of ambition and action from organisations of all sectors and sizes. This report offers an end-to-end overview of exactly how businesses can advance global progress towards achieving all 17 of the Global Goals.

Sponsored by UK Power Networks Services, this exclusive report asks: How can we bridge the gap between SDG-related ambition and action? What can sustainability and energy professionals do to drive engagement with the SDGs? How can organisations deliver tangible and measurable contributions to the Global Goals?

Through a combination of expert insight, up-to-date facts and stats and real-life case studies, this report answers these questions and more. 

Specifically, this 21-page report outlines the importance of each specific Goal to sustainable development; illustrates the relevance of the Goals to the business community; and details how organisations within the private sector have taken action against each Goal so far. 

Click here to read the report.

Matt Mace



Tags

| Google | Social Media | Sustainable Development Goals

Topics

CSR & ethics


Click a keyword to see more stories on that topic, view related news, or find more related items.

Comments

You need to be logged in to make a comment. Don't have an account? Set one up right now in seconds!


© Faversham House Ltd 2021. edie news articles may be copied or forwarded for individual use only. No other reproduction or distribution is permitted without prior written consent.