Available on demand: edie's 30-minute masterclass on stakeholder engagement
Sustainability professionals seeking to develop the skills needed to understand and engage with a range of stakeholders to optimise approaches to sustainability can now access a 30-minute masterclass webinar.
Brought to you as part of the new Sustainability Leadership Programme, developed by Cranfield University for edie’s network of sustainability professionals, the 30-minute masterclass is the latest in a new series of free online sessions to support career development.
The 30-minute masterclass was broadcast live on Wednesday 28 November at 2:30pm, and explored how best to unlock skills that will enable sustainability professionals to emphasise, engage and influence a broad range of stakeholders.
Delivered by Paul Leinster, Professor of environmental assessment at Cranfield University, this online masterclass shows you how to develop your own engagement plans to showcase sustainability as a value proposition that captures the interest of a variety of stakeholders.
Masterclass discussion points:
- Understanding the differing needs of stakeholders and how best to engage and work with them.
- How to identify the barriers to innovation and change, means of overcoming them.
- How to promote the activities of the organisation including reporting, benchmarking and investor management.
- How to influence consumer and customer behaviour.
Professor Paul Leinster, Professor of Environmental Assessment, Cranfield University
The previous 30-minute masterclass " How to implement the circular economy" is available to watch on-demand here.
Sustainability Leadership Programme
This 30-minute masterclass offers a taster of the full Sustainability Leadership Programme that has been developed by Cranfield University for edie's network of sustainability professionals.
Beginning in January 2019, the Sustainability Leadership Programme will be made up of five modules which combine academic excellence with first-hand industry experience. The modules, which take the form of intensive one or two-day courses, will be made up of small, focused groups, allowing for an immersive and personal learning experience.
Find out more about the Sustainability Leadership Programme and apply to join here.