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A guide to effective sustainability communications
Whether it's driving engaging with employees to maximise results, with stakeholders to translate progress, or with consumers to drive awareness and brand value, getting sustainability communications right is crucial, and getting it wrong can be disastrous.
How Lucozade's seaweed sachet trials are spurring lasting behavior change around plastics
EXCLUSIVE: Following a successful pilot at two races last summer, Lucozade Ribena Suntory (LRS) last week confirmed that it will hand out 30,000 drinks in edible seaweed sachets at this year's London Marathon. But will these events generate lasting changes to consumer behaviour surrounding plastics?
Starbucks and Hubbub launch joint fund championing coffee cup recycling programmes
Environmental charity Hubbub has today (11 April) launched a new funding initiative aimed at helping local authorities and other organisations launch or scale-up coffee cup recycling schemes, after receiving funding to launch the scheme from Starbucks.
Pushing back on plastic pollution: Six steps to tackling one of sustainability’s biggest issues
When it comes to tackling the global plastics crisis, we are only just scratching the surface. However, ambitious change initiatives are emerging and plastics is firmly in the public eye.
How gamification is helping Bournemouth University engage staff with the SDGs
EXCLUSIVE: With 169 targets and 232 indicators across 17 large-scale sustainability challenges, the Sustainable Development Goals (SDGs) are often seen as a communications challenge due to their scope and scale. But by using gamification, Bournemouth University has managed to engage the majority of staff with the vast SDG agenda.
Why Refill is turning to transport 'hubs' to slash plastic bottle use
EXCLUSIVE: Since its launch in 2017, City to Sea's Refill campaign has spurred dozens of independent businesses and high street chains to offer free water bottle refills. But as it strives to meet its 2021 ambition of having locations in every town and city, its key focus will now be engaging the transport sector.
One hour, no power: Millions of kWh of energy to be saved as landmarks switch off for Earth Hour
The UK alone could avoid the use of more than nine million kWh of energy during this year's Earth Hour, as landmarks across the globe turn off their lights in a bid to highlight the scale of global environmental challenges.
Cardiff University chosen for £5m climate change research centre
Cardiff University will act as the location for a new £5m research centre that will connect industries, governments and charities to tackle climate change.
Leon and Veolia partner to launch reverse-vending scheme in London
Restaurant chain Leon and waste management firm Veolia have collaborated to install a reverse vending machine at London King's Cross Estate, in a bid to encourage consumers to recycle.
UK cafés and restaurants pilot lunchbox refill scheme to slash plastics waste
Dozens of independent cafés and fast food restaurants across the UK will allow customers to bring their own reusable lunchboxes as part of a pilot scheme aimed at reducing reliance on single-use plastic food packaging.
Landsec launches textile take-back scheme to combat fast-fashion
Property developer Landsec is launching a fashion take-back scheme at one of the UK's largest shopping centres in a bid to encourage consumers to divert used textiles from landfill.
Circular roundtable: How can businesses accelerate the resource revolution?
Sustainability and corporate responsibility managers from a range of businesses recently gathered in London for an exclusive roundtable hosted by edie and EDF Energy, to discuss how organisations are stepping up efforts to accelerate a circular economy.
How employee engagement has pushed Henkel's sustainability ambitions to new heights
EXCLUSIVE: Henkel's decision to bolster its sustainable packaging strategy last year was largely driven by the ambitions of a workforce of 'sustainability ambassadors', the company's director of sustainability management has revealed.
edie's Plastics Thinkathon results (Part Two): Solving the behaviour change challenge
With businesses continuing to develop plastic-reduction strategies in the face of ever-growing stakeholder pressure, edie recently hosted the world's first 'Plastics Thinkathon' to co-create scalable solutions to the issue. In the final part of this feature, Sarah George reveals the results to tackling behaviour change.
Asics to host fashion recycling schemes at large-scale sporting events
Asics is set to run a garment recycling scheme across eight of the largest European running events that it sponsors, in a bid to slash its carbon footprint and encourage consumer behaviour change.
Chiltern Railways rolls out coffee cup recycling scheme across all its stations
Train operator Chiltern Railways has rolled out a coffee cup recycling scheme across its entire estate of 32 UK stations, after forging a partnership with waste solutions provider Simply Cups.
Living Lagom in London: Inside Ikea's new 'leading' sustainable store
edie reporter Sarah George takes a trip to Greenwich to learn how Ikea's new store - touted as its "most sustainable" UK location to date - evidences the company's shift towards circularity and 'climate-positivity'.
Sustainable snow days: How remote working can reduce environmental impacts for business
As the first snow of 2019 starts to fall across large parts of the UK, many of us will be working from home more than usual. With this in mind, edie outlines how remote working is can help businesses reduce their carbon, energy and waste footprints.
Scotland's first coffee cup recycling scheme launched in Glasgow
Environmental charity Keep Scotland Beautiful has launched what it claims is the nation's first coffee cup recycling initiative in Glasgow, where 95 million disposable cups are used annually.
In numbers: How the UK public is shunning sustainable actions in favour of convenience
While most Brits say they are keen to change their behaviour to become more sustainable, most don't follow through on their commitments, a new survey of 2,000 people has found. Here, edie rounds up the key findings of the poll.
Morrisons tests customer appetite for plastic-free shopping in paper bag trial
Supermarket giant Morrisons has this week launched a trial of US-style paper grocery bags, in a bid to gauge consumer attitudes to plastic-free options at the checkout.
Ocean Rescue: How Sky's plastics campaign has ignited a wave of transformation
EXCLUSIVE: Two years on from the launch of its global campaign to educate and inspire the public and businesses to phase-out single-use plastics, Sky's head of Sky Ocean Rescue Fiona Ball sits down with edie to discuss the transformational impacts the project has had both inside and outside of the company.
Canary Wharf Group launches AI-based app to help spur plastics action
London-based property giant Canary Wharf Group (CWG) has launched a smartphone app which uses Artificial Intelligence (AI) and machine learning to encourage visitors to its estate to minimise their plastic waste footprint.
How can we turn the Blue Planet effect into impactful behaviour change?
In the UK, we have seen a growing public debate about the impact our lives have on the environment largely driven by the debate on single-use plastics, but how can we turn this awareness into impactful behaviour change?
Ribena to launch lightweight bottles made from 100% recycled plastic
Soft drinks firm Lucozade Ribena Suntory (LRS) is set to launch a lightweight redesign of its Ribena bottles in the new year, in a bid to further reduce its plastic output.
Costa: PRN reform, not latte levy, needed to tackle coffee cup waste
A reform to the UK's Producer Responsibility Obligation (PRO) framework and Packaging Recovery Note (PRN) system would accelerate the shift to a circular economy more effectively than a 'latte levy', Costa's energy & environment manager Oliver Rosevear has claimed.
10 lessons from 10 years of sustainability
After a decade of leading the sustainability agenda at Capgemini, Dr James Robey shares his top 10 lessons learnt.
Hubbub to launch third waste-cleaning boat as part of UK 'plastic fishing' tour
Environmental charity Hubbub has unveiled plans to launch its third waste-cleaning boat made from recycled plastic, after partnering with media giant Mirror Group to launch a nationwide "plastic fishing" tour.
Is the fashion industry about to have its 'plastics moment'?
With MPs urging clothing brands to disclose impacts, consumers increasingly protesting "fast fashion" and documentaries on the true cost of cheap garments emerging at a pace, edie explores whether the fashion industry is set to have its "plastics moment".
Costa launches reusable coffee cup with contactless payment technology
On-the-go food and drink giant Costa Coffee is stocking a reusable coffee cup with a contactless payment chip across its UK stores, in a bid to incentivise customers to reduce their takeaway cup consumption.
Scottish Courts to trial gamification in staff behaviour change scheme
The Scottish Courts and Tribunals Service (SCTS) has partnered with facilities management provider Atalian Servest to trial a six-month behaviour change pilot aimed at reducing environmental impacts and boosting employee wellbeing.
Why sustainable business isn’t enough
This month, Europe's leading sustainability professionals gathered in London. As I listened to them speak, a question burned on my mind. What happens if we succeed by the sustainability standards we've set ourselves? We report accurately, we meet corporate carbon targets and we stop using modern slaves?
Universities pledge to slash emissions in bid to lead UK's low-carbon transition
The Vice Chancellors of five UK universities have signed the Government's Emissions Reduction Pledge in a bid to help accelerate the nation's transition towards a net-zero carbon economy.
Currys PC World pioneers home collection of used batteries
Currys PC World is set to start collecting end-of-life batteries from customers' homes when it delivers new appliances, as part of a campaign to stop Brits from hoarding used batteries.
Lucozade Ribena Suntory trials giant bottle-shaped bins to improve recycling
Soft drinks manufacturer Lucozade Ribena Suntory has announced a new partnership with facilities operator Sports and Leisure Management (SLM) to trial giant bottle-shaped recycling points at gyms and leisure centres in the UK.
LAST CHANCE to enter the Sustainability Leaders Awards 2019
Its Deadline day for the revamped Sustainability Leaders Awards, meaning that if you want your green business project, strategy or team to get the recognition it deserves, entries must be submitted by 5pm TODAY.
Meet the Sustainability Leader: Sustainable Business of the Year - BaxterStorey
With the entry deadline for edie's revamped 2019 Sustainability Leaders Awards extended until 21 September, this feature series will showcase the achievements of the 2018 winners, revealing their secrets to success. Up next: our 2018 Sustainability Business of the Year winners: BaxterStorey.
Gamification delivers more than 200,000 sustainable actions for UK universities
EXCLUSIVE: More than 200,000 positive actions have been recorded over the last academic year by the JUMP employee engagement project which encourages university staff to carry out behaviours that boost sustainability.
Meet the Sustainability Leader: Virgin Atlantic - Employee Engagement and Behaviour Change
With entries now open for edie's revamped 2019 Sustainability Leaders Awards, this new feature series will showcase the achievements of the 2018 winners, revealing their secrets to success. Up next: our 2018 Employee Engagement and Behaviour Change winners, Virgin Atlantic.
Gatwick Airport launches incentivised ride-sharing scheme for staff
Gatwick Airport has launched an incentivised ride-sharing scheme for staff, allowing employees to track the emissions they reduce by carpooling and rewarding those who share journeys most often.
Bournemouth University turns to gamification to cut emissions and plastics use
Bournemouth University has revealed an employee engagement scheme has enabled it to avoid more than 500kg of disposable coffee cup waste and reduce its carbon emissions by more than 400 tonnes over an eight-month period.
Lidl launches 'Too Good to Waste' fruit and veg discount box to cut back on food waste
In a bid to cut back on food waste, Lidl UK has launched a trial run selling boxes of fruit and vegetables no longer considered at their best at a discount price.
Starbucks' nationwide 5p cup charge to fund Hubbub's waste-cleaning boat
Starbucks has this week introduced its 5p paper cup charge to all 950 UK stores, with the proceeds of the charge to be used by environmental charity Hubbub to fund a plastic boat set to clean up waste in the Thames.
Meet the Sustainability Leader: O2 & NSPCC - CSR, Charity and Community Initiative 2018
With entries now open for edie's revamped 2019 Sustainability Leaders Awards, this new feature series will showcase the achievements of the 2018 winners, revealing their secrets to success. Up next: our 2018 CSR, Charity and Community Initiative winners, O2 & NSPCC.
University of Bristol trials gamification in staff behaviour change scheme
The University of Bristol has launched an employee engagement scheme to encourage staff to improve sustainability and wellbeing both on campus and at home.
Starbucks to introduce 5p paper cup charge across all UK stores
Starbucks will add a 5p surcharge to paper cups in its 950 stores across the UK later this month, as well as vowing to eliminate single-use plastic straws from its global operations by 2020.
Iceland tests customer appetite for tackling plastic waste with paper bag trials
Frozen food giant Iceland has this week launched a paper bag trial, in a bid to reduce its plastics output and find out whether customers are willing to ditch plastic carrier bags at the checkout.
Why is single use plastic a problem and what can be done about it?
The UK Government is now trying to catch up with what businesses have been doing for years to tackle single use items. It seems that every day we hear something new about what we can do to tackle the never-ending problem of single use plastics.
Innovating with technology and behavioural change to leverage the employee engagement opportunity
Whilst the majority of companies now accept that sustainability is critical to long-term success, many haven't yet figured out how to effectively engage their employees on their sustainability programmes.
Breaking the plastics habit: The changing role of business in achieving a circular economy
Between increasing consumer pressures and sluggish policy changes, corporates are being stretched to their limits to tackle the plastics problem - but it is critical that this sudden step-change in awareness of the issue does not lead to unintended consequences, as edie's Matt Mace investigates.
World Oceans Day: How businesses are tackling the plastics problem
Today (June 8) marks World Oceans Day, and businesses around the globe have announced new initiatives aimed at curbing the amount of plastics seeping into the oceans. Here, edie rounds up some of the best new business-led programmes.
'Stimulating and inspiring': How P&G made sustainability business critical
EXCLUSIVE: Procter & Gamble's (P&G) vice president of global sustainability Virginie Helias believes that internal behaviour change helped the company transform a sustainability strategy into an "unstoppable" and holistic ethos.
Final places remaining for free Mission Possible Workshops at edie Live
Sustainability and energy professionals have just a few days left to pre-book their place for a series of free 'co-creation' workshops taking place at edie Live on 22-23 May.
Colder washes can quadruple life of clothes, claims P&G
Procter & Gamble (P&G) has claimed that consumers could quadruple the longevity of their clothes and deliver huge carbon and water savings by switching to colder and quicker wash cycles.
How behaviour change helped Capgemini meet its carbon goals three years early
EXCLUSIVE: Facilitating behaviour change has been "critical" to Capgemini's ability to surpass its 2020 carbon reduction and energy saving targets three years early, the firm's global head of corporate sustainability James Robey has revealed.
Top 10 tips for telling your sustainability story
From growing "tentacles" to using staff as front-line communicators, the modern day sustainability professional can utilise a huge array of techniques to communicate their sustainability strategy in a way that engages stakeholders, employees and consumers alike.
English Heritage to deploy green energy champions across estate
Charity English Heritage is set to appoint 20 green energy champions among its staff in a bid to improve energy efficiency and monitor energy consumption across its estate of more than 400 historic sites.
Compass turns to behaviour change to reduce food waste
Contract caterer Compass UK & Ireland has teamed up with food management firm Winnow and social charity Hubbub for a new behaviour change campaign to find out what makes diners at corporate restaurants waste less food.
Reusable cup use climbs 156% at Starbucks during 5p charge trials
The number of consumers using a reusable cup in Starbucks stores located across London has shot up by 156% in just six weeks, following the introduction of a 5p paper cup charge.
Sustainability leadership: It's all about the journey
There's nothing new in businesses taking a leading role in social change, but there's growing evidence that it is beginning to happen on a scale we haven't seen before.
RBS and Tesco extend employee engagement programmes
EXCLUSIVE: RBS and Tesco have both confirmed that their respective behaviour change initiatives are being rolled out across the wider workforce after successful trial periods saw increased efficiencies and reduced costs.
TUESDAY AT 2PM: Live behaviour change webinar featuring Tesco and RBS
Taking place today (17 April) at 2pm (BST), the one-hour webinar session will see experts from Tesco, the Royal Bank of Scotland (RBS) and EDF Energy provide their top tips on driving staff engagement on energy and sustainability.
What does it take to change behaviours? edie webinar taking place on TUESDAY
edie's next one-hour webinar session will take place on Tuesday 17 April 2018, with experts from Tesco, the Royal Bank of Scotland (RBS) and EDF Energy set to provide their top tips on driving staff engagement on energy and sustainability.
Behaviour change: Tesco and RBS to discuss engagement strategies in edie's next webinar
Individuals and organisations looking to drive staff engagement on energy and sustainability are encouraged to tune into a free webinar next month, featuring expert insight from the likes of Tesco, the Royal Bank of Scotland (RBS) and EDF Energy.
Telling your sustainability story: edie launches communications handbook
Sustainability and CSR professionals looking to boost stakeholder engagement through effective communications now have access to a new 'handbook', which provides expert advice and insight into how to tell your sustainability story.
The sustainability communications handbook
This handbook equips you with the knowledge and insight required to help your audience understand the true value of sustainability, from the boardroom, to your staff, consumers and investors.
Starbucks trials 5p paper cup charge
Starbucks has today (26 February) announced a 5p surcharge trial on paper cups in select London stores in a bid to help reduce waste and encourage the uptake of reusable cups.
Behaviour change – the key to energy efficiency
This blog will discuss behavioural change and what can be done that will have a real impact on the triple bottom line - engaged staff, reduced costs and less impact on the environment.
University of Winchester targets carbon reductions through behaviour change programme
Following a successful four-month trial, the University of Winchester has rolled out a behaviour change programme to all staff members in an effort to reduce carbon emissions and boost wellbeing.
Bournemouth University widens staff engagement programme after fall in energy and carbon levels
Bournemouth University is rolling out an organisation-wide project to boost sustainable behaviour among employees after a successful pilot saw the institution slash energy consumption by 14.6% across active departments.
Heroes of change: How Innocent Drinks is empowering its staff to drive sustainability
EXCLUSIVE: Innocent Drinks is on a mission to build a workforce of sustainability superheroes. Here, edie explores the innovative approaches the smoothie and fruit juice manufacturer is taking to put people at the heart of its new CSR strategy.
Starbucks trials 5p charge on disposable cups
In response to a group of MPs calling for a 25p 'latte levy' on disposable paper coffee cups, Starbucks has revealed that it will trial a 5p charge across select London stores.
How gaming can not only teach but inspire to action in sustainability
Imagine someone stuck with her head in her mobile phone, playing a game. Totally absorbed, the world around her barely exists. Not very hard, is it? We see these people all the time; on the bus, the train and even walking on the street.
Employee engagement programme records one million positive actions
More than one million positive actions have been recorded by an employee engagement project which encourages workforces to carry out behaviours that boost sustainability and wellbeing.
How to communicate effectively for sustainable behaviour change
Debbie Griffiths is a business writer who specialises in CSR and sustainability communications. In this 5-minute blog she shares some hints and tips on communication for behaviour change.
Sustainability Leaders Awards 2018 shortlist revealed!
After a record-breaking number of entries, the judging panel has met, the decisions have been made and edie is proud to reveal the finalists for the 2018 Sustainability Leaders Awards.
Peas Please: PwC commits to boost employee fruit and veg intake
PwC has become the first professional services firm to make a pledge to increase the amount of fruit and veg eaten by employees, a move which it hopes will create a healthier and more sustainable workplace.
How can we exploit new methods to tackle consumer food waste in a digital age?
Technological advances and social media are set to become increasingly powerful tools in helping retailers and environmental organisations to engage consumers on food waste reduction.
Deep breath: change the conversation
Air quality in our towns and cities is a critical issue but action and progress will be sorely limited unless we grasp the challenge of awareness, behaviour and pro-active communications.
Campaign launched to help Brits stop hoarding used batteries
Top retailers including Asda and B&Q have come together to help British people improve battery recycling rates, as a new survey shows that UK households are holding onto around 178 million used batteries.
The seven buzzwords in responsible retail
Debbie Griffiths offers a round-up of some of the most frequently uttered words from edie's Responsible Retailer conference.
How employee engagement drives energy efficiency for leading corporates
Embedding new smart technologies and systems is a viable way for companies to improve energy efficiency measures, but improvements to technology must be matched by employee development that engages staff to champion energy management.
Four ways to create real business value by addressing climate change
BITC member Carbon Clear's chief executive Mark Chadwick outlines why acknowledging and acting on climate change has evolved from mitigation practices to capturing holistic business opportunities.
Ecosurety and Hubbub to collaborate on consumer-facing recycling campaigns
Resource efficiency firm Ecosurety has announced a new partnership with environmental charity Hubbub to launch a consumer-facing campaign later this year aimed at boosting recycling rates in the UK.
Water-hungry food companies ignoring supply chain risks, report finds
Just six of the world's largest food companies have set sustainable water-sourcing targets for the majority of their agricultural inputs, as a new report reveals that water risks in the supply chain are still largely ignored.
Brand purpose: Do it right to unleash its potential
Brand purpose is a relatively nascent business concept. There is still much confusion about its core definition and what it actually means in terms of delivery. Perhaps the most important thing to understand about brand purpose is its strategic weight and its potential to plant the work of sustainability teams firmly into the heart of a business.
In practice: Edinburgh Zoo's behaviour change drive to increase recycling
Attracting more than half a million visitors each year, Edinburgh Zoo has a significant opportunity to engage consumers on sustainability at a large scale. Here, edie charts an award-winning behaviour change drive which has helped the attraction divert 98% of its waste away from landfill.
Is high street sustainability an oxymoron?
Debbie Griffiths wants to know how responsible retailers can be...
Tata Steel moves to champion UK kerbside metal packaging recycling
Europe's second largest steel producer Tata Steel will increase its support for a UK-based behaviour change initiative aimed at boosting the recycling rates for metal packaging collected at kerbside.
New industry guide published on energy efficiency engagement
The Carbon Trust and Smart Energy GB have teamed up to publish a new guide for businesses to increase energy efficiency awareness in the workplace.
Bournemouth University expands behaviour change initiative following cuts to energy consumption
Bournemouth University is rolling out a sustainability and wellbeing employee engagement initiative to all of its 2,000 employees, after a six-month pilot of the programme helped to reduce energy consumption in select departments by 14.6%.
Plastic bag charge: 10 fascinating facts about the scheme's sustainability success
With new Government figures revealing an 83% reduction in single-use carrier bag sales since the instruction of a 5p charge in England, edie delves deep into the data to bring you 10 facts and statistics that you probably didn't know about the scheme and its effects.
Sainsbury's and Hubbub target food waste through Community Fridge Network
Sainsbury's and electronic appliances company Bosch have partnered with charity Hubbub to stock communal fridges with surplus food from local businesses for surrounding communities to access free of charge.
Coca-Cola bottler vows to 'reform' Britain's recycling system with new packaging strategy
Bottling company Coca-Cola European Partners (CCEP) has today (12 July) unveiled a new packaging strategy for its Great Britain operations, which establishes collaborative partnerships to reform the nation's recycling systems and boost recycled content in its products to 50%.
Working together for a better retailing climate
Changes to the sustainability landscape are gathering pace. This change will intensify in the coming decades as we face a changing climate and ever greater demands for finite resources. So what does the future hold for those in retail sustainability?
Circular trailblazers: Mapping the journey to a closed-loop business model
As waste and resource scarcity issues have an increasing impact on supply chains across the world, edie explores how two circular economy leaders - HP and Philips - are continuing to navigate a complex minefield of challenges in their mission to drive a global resource revolution.
Three dilemmas for sustainable Innovation
I recently met with an old colleague who enquired about my fledging sustainable innovation consulting business. "How" he asked "do you get companies to do more transformative innovation rather than simply giving clients the easy innovation option?" It's a great question and I'll return to my answer in a while.
We Are the Oceans: a new way to educate consumers on plastic waste
As sustainability practitioners search for new ways to drive consumer engagement, edie's Matt Mace hears from the 23-year-old founder of a new campaign group which is utilising music, video games and social media campaigns to capture the hearts and minds of millennials in tackling the issue of ocean plastic waste.
Good values and better practice
At edie's recent Sustainability Communications Conference, the Creative Concern team and Common Cause Foundation ran a (semi-experimental) workshop that aimed to navigate through the world of brands, values and causes with the help of sixty seasoned communicators and sustainability professionals.
TODAY AT 11AM (BST): 30-minute masterclass on achieving business buy-in for sustainability
A free online masterclass will be held today, Thursday 22 June, to help sustainability and CSR professionals effectively engage internal stakeholders in projects and initiatives and ensure the message is not getting lost between departments.
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