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A guide to effective sustainability communications
Whether it's driving engaging with employees to maximise results, with stakeholders to translate progress, or with consumers to drive awareness and brand value, getting sustainability communications right is crucial, and getting it wrong can be disastrous.
LAST CHANCE to enter the Sustainability Leaders Awards 2019
Its Deadline day for the revamped Sustainability Leaders Awards, meaning that if you want your green business project, strategy or team to get the recognition it deserves, entries must be submitted by 5pm TODAY.
Meet the Sustainability Leader: Sustainable Business of the Year - BaxterStorey
With the entry deadline for edie's revamped 2019 Sustainability Leaders Awards extended until 21 September, this feature series will showcase the achievements of the 2018 winners, revealing their secrets to success. Up next: our 2018 Sustainability Business of the Year winners: BaxterStorey.
Gamification delivers more than 200,000 sustainable actions for UK universities
EXCLUSIVE: More than 200,000 positive actions have been recorded over the last academic year by the JUMP employee engagement project which encourages university staff to carry out behaviours that boost sustainability.
Meet the Sustainability Leader: Virgin Atlantic - Employee Engagement and Behaviour Change
With entries now open for edie's revamped 2019 Sustainability Leaders Awards, this new feature series will showcase the achievements of the 2018 winners, revealing their secrets to success. Up next: our 2018 Employee Engagement and Behaviour Change winners, Virgin Atlantic.
Gatwick Airport launches incentivised ride-sharing scheme for staff
Gatwick Airport has launched an incentivised ride-sharing scheme for staff, allowing employees to track the emissions they reduce by carpooling and rewarding those who share journeys most often.
Bournemouth University turns to gamification to cut emissions and plastics use
Bournemouth University has revealed an employee engagement scheme has enabled it to avoid more than 500kg of disposable coffee cup waste and reduce its carbon emissions by more than 400 tonnes over an eight-month period.
Lidl launches 'Too Good to Waste' fruit and veg discount box to cut back on food waste
In a bid to cut back on food waste, Lidl UK has launched a trial run selling boxes of fruit and vegetables no longer considered at their best at a discount price.
Starbucks' nationwide 5p cup charge to fund Hubbub's waste-cleaning boat
Starbucks has this week introduced its 5p paper cup charge to all 950 UK stores, with the proceeds of the charge to be used by environmental charity Hubbub to fund a plastic boat set to clean up waste in the Thames.
Meet the Sustainability Leader: O2 & NSPCC - CSR, Charity and Community Initiative 2018
With entries now open for edie's revamped 2019 Sustainability Leaders Awards, this new feature series will showcase the achievements of the 2018 winners, revealing their secrets to success. Up next: our 2018 CSR, Charity and Community Initiative winners, O2 & NSPCC.
University of Bristol trials gamification in staff behaviour change scheme
The University of Bristol has launched an employee engagement scheme to encourage staff to improve sustainability and wellbeing both on campus and at home.
Starbucks to introduce 5p paper cup charge across all UK stores
Starbucks will add a 5p surcharge to paper cups in its 950 stores across the UK later this month, as well as vowing to eliminate single-use plastic straws from its global operations by 2020.
Iceland tests customer appetite for tackling plastic waste with paper bag trials
Frozen food giant Iceland has this week launched a paper bag trial, in a bid to reduce its plastics output and find out whether customers are willing to ditch plastic carrier bags at the checkout.
Why is single use plastic a problem and what can be done about it?
The UK Government is now trying to catch up with what businesses have been doing for years to tackle single use items. It seems that every day we hear something new about what we can do to tackle the never-ending problem of single use plastics.
Innovating with technology and behavioural change to leverage the employee engagement opportunity
Whilst the majority of companies now accept that sustainability is critical to long-term success, many haven't yet figured out how to effectively engage their employees on their sustainability programmes.
Breaking the plastics habit: The changing role of business in achieving a circular economy
Between increasing consumer pressures and sluggish policy changes, corporates are being stretched to their limits to tackle the plastics problem - but it is critical that this sudden step-change in awareness of the issue does not lead to unintended consequences, as edie's Matt Mace investigates.
World Oceans Day: How businesses are tackling the plastics problem
Today (June 8) marks World Oceans Day, and businesses around the globe have announced new initiatives aimed at curbing the amount of plastics seeping into the oceans. Here, edie rounds up some of the best new business-led programmes.
'Stimulating and inspiring': How P&G made sustainability business critical
EXCLUSIVE: Procter & Gamble's (P&G) vice president of global sustainability Virginie Helias believes that internal behaviour change helped the company transform a sustainability strategy into an "unstoppable" and holistic ethos.
Final places remaining for free Mission Possible Workshops at edie Live
Sustainability and energy professionals have just a few days left to pre-book their place for a series of free 'co-creation' workshops taking place at edie Live on 22-23 May.
Colder washes can quadruple life of clothes, claims P&G
Procter & Gamble (P&G) has claimed that consumers could quadruple the longevity of their clothes and deliver huge carbon and water savings by switching to colder and quicker wash cycles.
How behaviour change helped Capgemini meet its carbon goals three years early
EXCLUSIVE: Facilitating behaviour change has been "critical" to Capgemini's ability to surpass its 2020 carbon reduction and energy saving targets three years early, the firm's global head of corporate sustainability James Robey has revealed.
Top 10 tips for telling your sustainability story
From growing "tentacles" to using staff as front-line communicators, the modern day sustainability professional can utilise a huge array of techniques to communicate their sustainability strategy in a way that engages stakeholders, employees and consumers alike.
English Heritage to deploy green energy champions across estate
Charity English Heritage is set to appoint 20 green energy champions among its staff in a bid to improve energy efficiency and monitor energy consumption across its estate of more than 400 historic sites.
Compass turns to behaviour change to reduce food waste
Contract caterer Compass UK & Ireland has teamed up with food management firm Winnow and social charity Hubbub for a new behaviour change campaign to find out what makes diners at corporate restaurants waste less food.
Reusable cup use climbs 156% at Starbucks during 5p charge trials
The number of consumers using a reusable cup in Starbucks stores located across London has shot up by 156% in just six weeks, following the introduction of a 5p paper cup charge.
Sustainability leadership: It's all about the journey
There's nothing new in businesses taking a leading role in social change, but there's growing evidence that it is beginning to happen on a scale we haven't seen before.
RBS and Tesco extend employee engagement programmes
EXCLUSIVE: RBS and Tesco have both confirmed that their respective behaviour change initiatives are being rolled out across the wider workforce after successful trial periods saw increased efficiencies and reduced costs.
TUESDAY AT 2PM: Live behaviour change webinar featuring Tesco and RBS
Taking place today (17 April) at 2pm (BST), the one-hour webinar session will see experts from Tesco, the Royal Bank of Scotland (RBS) and EDF Energy provide their top tips on driving staff engagement on energy and sustainability.
What does it take to change behaviours? edie webinar taking place on TUESDAY
edie's next one-hour webinar session will take place on Tuesday 17 April 2018, with experts from Tesco, the Royal Bank of Scotland (RBS) and EDF Energy set to provide their top tips on driving staff engagement on energy and sustainability.
Behaviour change: Tesco and RBS to discuss engagement strategies in edie's next webinar
Individuals and organisations looking to drive staff engagement on energy and sustainability are encouraged to tune into a free webinar next month, featuring expert insight from the likes of Tesco, the Royal Bank of Scotland (RBS) and EDF Energy.
Telling your sustainability story: edie launches communications handbook
Sustainability and CSR professionals looking to boost stakeholder engagement through effective communications now have access to a new 'handbook', which provides expert advice and insight into how to tell your sustainability story.
The sustainability communications handbook
This handbook equips you with the knowledge and insight required to help your audience understand the true value of sustainability, from the boardroom, to your staff, consumers and investors.
Starbucks trials 5p paper cup charge
Starbucks has today (26 February) announced a 5p surcharge trial on paper cups in select London stores in a bid to help reduce waste and encourage the uptake of reusable cups.
Behaviour change – the key to energy efficiency
This blog will discuss behavioural change and what can be done that will have a real impact on the triple bottom line - engaged staff, reduced costs and less impact on the environment.
University of Winchester targets carbon reductions through behaviour change programme
Following a successful four-month trial, the University of Winchester has rolled out a behaviour change programme to all staff members in an effort to reduce carbon emissions and boost wellbeing.
Bournemouth University widens staff engagement programme after fall in energy and carbon levels
Bournemouth University is rolling out an organisation-wide project to boost sustainable behaviour among employees after a successful pilot saw the institution slash energy consumption by 14.6% across active departments.
Heroes of change: How Innocent Drinks is empowering its staff to drive sustainability
EXCLUSIVE: Innocent Drinks is on a mission to build a workforce of sustainability superheroes. Here, edie explores the innovative approaches the smoothie and fruit juice manufacturer is taking to put people at the heart of its new CSR strategy.
Starbucks trials 5p charge on disposable cups
In response to a group of MPs calling for a 25p 'latte levy' on disposable paper coffee cups, Starbucks has revealed that it will trial a 5p charge across select London stores.
How gaming can not only teach but inspire to action in sustainability
Imagine someone stuck with her head in her mobile phone, playing a game. Totally absorbed, the world around her barely exists. Not very hard, is it? We see these people all the time; on the bus, the train and even walking on the street.
Employee engagement programme records one million positive actions
More than one million positive actions have been recorded by an employee engagement project which encourages workforces to carry out behaviours that boost sustainability and wellbeing.
How to communicate effectively for sustainable behaviour change
Debbie Griffiths is a business writer who specialises in CSR and sustainability communications. In this 5-minute blog she shares some hints and tips on communication for behaviour change.
Sustainability Leaders Awards 2018 shortlist revealed!
After a record-breaking number of entries, the judging panel has met, the decisions have been made and edie is proud to reveal the finalists for the 2018 Sustainability Leaders Awards.
Peas Please: PwC commits to boost employee fruit and veg intake
PwC has become the first professional services firm to make a pledge to increase the amount of fruit and veg eaten by employees, a move which it hopes will create a healthier and more sustainable workplace.
How can we exploit new methods to tackle consumer food waste in a digital age?
Technological advances and social media are set to become increasingly powerful tools in helping retailers and environmental organisations to engage consumers on food waste reduction.
Deep breath: change the conversation
Air quality in our towns and cities is a critical issue but action and progress will be sorely limited unless we grasp the challenge of awareness, behaviour and pro-active communications.
Campaign launched to help Brits stop hoarding used batteries
Top retailers including Asda and B&Q have come together to help British people improve battery recycling rates, as a new survey shows that UK households are holding onto around 178 million used batteries.
The seven buzzwords in responsible retail
Debbie Griffiths offers a round-up of some of the most frequently uttered words from edie's Responsible Retailer conference.
How employee engagement drives energy efficiency for leading corporates
Embedding new smart technologies and systems is a viable way for companies to improve energy efficiency measures, but improvements to technology must be matched by employee development that engages staff to champion energy management.
Four ways to create real business value by addressing climate change
BITC member Carbon Clear's chief executive Mark Chadwick outlines why acknowledging and acting on climate change has evolved from mitigation practices to capturing holistic business opportunities.
Ecosurety and Hubbub to collaborate on consumer-facing recycling campaigns
Resource efficiency firm Ecosurety has announced a new partnership with environmental charity Hubbub to launch a consumer-facing campaign later this year aimed at boosting recycling rates in the UK.
Water-hungry food companies ignoring supply chain risks, report finds
Just six of the world's largest food companies have set sustainable water-sourcing targets for the majority of their agricultural inputs, as a new report reveals that water risks in the supply chain are still largely ignored.
Brand purpose: Do it right to unleash its potential
Brand purpose is a relatively nascent business concept. There is still much confusion about its core definition and what it actually means in terms of delivery. Perhaps the most important thing to understand about brand purpose is its strategic weight and its potential to plant the work of sustainability teams firmly into the heart of a business.
In practice: Edinburgh Zoo's behaviour change drive to increase recycling
Attracting more than half a million visitors each year, Edinburgh Zoo has a significant opportunity to engage consumers on sustainability at a large scale. Here, edie charts an award-winning behaviour change drive which has helped the attraction divert 98% of its waste away from landfill.
Is high street sustainability an oxymoron?
Debbie Griffiths wants to know how responsible retailers can be...
Tata Steel moves to champion UK kerbside metal packaging recycling
Europe's second largest steel producer Tata Steel will increase its support for a UK-based behaviour change initiative aimed at boosting the recycling rates for metal packaging collected at kerbside.
New industry guide published on energy efficiency engagement
The Carbon Trust and Smart Energy GB have teamed up to publish a new guide for businesses to increase energy efficiency awareness in the workplace.
Bournemouth University expands behaviour change initiative following cuts to energy consumption
Bournemouth University is rolling out a sustainability and wellbeing employee engagement initiative to all of its 2,000 employees, after a six-month pilot of the programme helped to reduce energy consumption in select departments by 14.6%.
Plastic bag charge: 10 fascinating facts about the scheme's sustainability success
With new Government figures revealing an 83% reduction in single-use carrier bag sales since the instruction of a 5p charge in England, edie delves deep into the data to bring you 10 facts and statistics that you probably didn't know about the scheme and its effects.
Sainsbury's and Hubbub target food waste through Community Fridge Network
Sainsbury's and electronic appliances company Bosch have partnered with charity Hubbub to stock communal fridges with surplus food from local businesses for surrounding communities to access free of charge.
Coca-Cola bottler vows to 'reform' Britain's recycling system with new packaging strategy
Bottling company Coca-Cola European Partners (CCEP) has today (12 July) unveiled a new packaging strategy for its Great Britain operations, which establishes collaborative partnerships to reform the nation's recycling systems and boost recycled content in its products to 50%.
Working together for a better retailing climate
Changes to the sustainability landscape are gathering pace. This change will intensify in the coming decades as we face a changing climate and ever greater demands for finite resources. So what does the future hold for those in retail sustainability?
Circular trailblazers: Mapping the journey to a closed-loop business model
As waste and resource scarcity issues have an increasing impact on supply chains across the world, edie explores how two circular economy leaders - HP and Philips - are continuing to navigate a complex minefield of challenges in their mission to drive a global resource revolution.
Three dilemmas for sustainable Innovation
I recently met with an old colleague who enquired about my fledging sustainable innovation consulting business. "How" he asked "do you get companies to do more transformative innovation rather than simply giving clients the easy innovation option?" It's a great question and I'll return to my answer in a while.
We Are the Oceans: a new way to educate consumers on plastic waste
As sustainability practitioners search for new ways to drive consumer engagement, edie's Matt Mace hears from the 23-year-old founder of a new campaign group which is utilising music, video games and social media campaigns to capture the hearts and minds of millennials in tackling the issue of ocean plastic waste.
Good values and better practice
At edie's recent Sustainability Communications Conference, the Creative Concern team and Common Cause Foundation ran a (semi-experimental) workshop that aimed to navigate through the world of brands, values and causes with the help of sixty seasoned communicators and sustainability professionals.
TODAY AT 11AM (BST): 30-minute masterclass on achieving business buy-in for sustainability
A free online masterclass will be held today, Thursday 22 June, to help sustainability and CSR professionals effectively engage internal stakeholders in projects and initiatives and ensure the message is not getting lost between departments.
Sustainable Business Covered podcast: Under the canopy and what's all the hubbub?
The founder of behaviour change charity Hubbub discusses his mission to achieve a resource revolution, while US manufacturer SC Johnson takes us on a virtual reality tour of the Amazon rainforest as part of its latest CSR drive.
Resource efficiency: Should we be socially engineering consumer behaviours?
Businesses must focus on the granularity of consumer needs to drive behaviour change over resource efficiency matters, according to sustainability experts speaking at edie Live this month.
Secrets to success: How London Met smashed its carbon reduction targets
After helping the University win 13 sustainability awards over the last two years and smashing our 2020 carbon target four years early the question I'm asked most is "How did you do it?".
How can we forge a deeper connection with consumers on sustainability?
EXCLUSIVE: Sustainability practitioners need to personalise their communications strategies to drive engagement with an increasingly ethically-conscious consumer base, a cross-sector panel of experts has concluded.
Hubbub and Lucozade launch 'vandetta' against countryside waste
Drinks firm Luzocade Ribena Suntory has teamed up with social charity Hubbub in a behaviour change campaign aimed at encouraging road users to dispose their litter responsibly.
Meet the experts for free one-to-one advice
Let our experts steer you along the route to achieving best practice in sustainability, help you grasp complex issues, absorb new trends, deep dive into strategy and tackle challenges with confidence. And all in a one-to-one tailored consultation.
Insight and inspiration - a roundup of the latest edie interviews with the experts
EXCLUSIVE: From behaviour change to smart buildings, energy security to driving efficiency at scale, we round up the latest exclusive insight and interviews with sustainability business leaders.
Sustaining the thrill: How Merlin Entertainments is conjuring up big carbon cuts
EXCLUSIVE: International theme park operator Merlin Entertainments has achieved almost half a million pounds in energy savings over the past two years following the deployment of 'sustainability champions' across the business to drive behaviour change.
Learning from LightStay: How Hilton saved £600m through in-house sustainability
EXCLUSIVE: Hilton Worldwide is continuing to achieve significant environmental and financial savings and driving behaviour change across the business through its state-of-the-art bespoke sustainability measurement platform, the hotel chain's energy and environment manager has told edie.
Litter Strategy for England: 'Far-reaching' campaign or 'inadequate life-jacket'?
Businesses and non-profits have welcomed the UK Government's new Litter Strategy for England as a "sustained national behavioural change campaign", although concerns remain over the available budget to facilitate it.
Collaboration for Impact: Insights Report
New research by Corporate Citizenship reveals that an era of collaboration is upon us. As companies aspire to achieve greater societal impact, they are moving away from traditional partnership models and seeking out new models of collaboration.
RBS eyes £3m energy savings through employee engagement scheme
The Royal Bank of Scotland (RBS) is rolling out a sustainability engagement programme across the UK and Ireland after a successful pilot led to a 5% average electricity reduction and 500,000 disposable cups being correctly recycled.
Nine London boroughs selected to champion food waste awareness
The London Waste and Recycling Board (LWARB) has unveiled the nine London boroughs that will task hospitality and food service businesses and households to reduce food waste, promote sustainable eat and improve recycling of unavoidable waste.
Take the four steps to successful energy management
What does successful energy management look like? Is your focus on delivering cost savings, reducing your carbon footprint or securing future supply? What are the best energy efficiency options for you and your business? And how do you convince your key stakeholders to play their part?
Challenging business as usual: making sustainability the new norm
2016 was a strange, and in some ways, dispiriting year to live through, particularly for those working in sustainability. 2017 appears to be continuing in much the same vein. In the past 12 months alone, we've seen Trump inaugurated, Brexit stumble onward and Hinckley get the go ahead despite common sense suggesting renewables were the better option.
First-class sustainability: How Royal Mail is leading the way on employee engagement
Employee Engagement & Behaviour Change winner at the Sustainability Leaders Awards, Royal Mail Group explains how it has implemented an ambitious, company-wide engagement programme to deliver sustainability success.
Consumer engagement: Fitting the final piece of the food waste puzzle
With edie's engagement month in full swing, George Ogleby investigates one of the biggest challenges facing Britain's circular economy transition: consumer engagement on food waste.
Achieving behaviour change through smart technology
We are calling on employers across the country to support the national smart meter upgrade.
Going Circular: PwC's staff engagement success story
As part of edie's engagement month of editorial content, Matt Mace takes a closer look at the innovative behaviour change approaches being adopted by PwC as the professional services firm seeks to mobilise waste reduction efforts of thousands of staff members to deliver a closed-loop organisation.
Challenges, opportunities and priorities: Sustainability leaders answer the big questions
What is the biggest challenge facing sustainability professionals? What makes an effective CSR leader? And what should be at the top of your list of priorities for 2017? Last week's Sustainability Leaders Forum was the perfect opportunity to find out...
We must get behind wonky veg in the food waste war
As the food waste debate rages on, we need to leverage increased consumer interest to encourage real change in waste disposal attitudes and methods across the supply chain
Energy efficiency: What does it take to change behaviours?
Aligning corporate energy reduction targets with individuals' motivations and behaviours can drive significant savings, but is incredibly difficult. Kicking off edie's engagement month of editorial content, we investigate how energy managers can get the rest of their organisation on board with his or her efficiency strategy and effect real change.
10 ways to drive engagement with energy efficiency
edie brings you the second energy efficiency cheat sheet in association with E.ON, this time focusing on the top 10 ways to drive engagement and change behaviours around energy efficiency.
Brunel University employees engage in behaviour change competition
Brunel University London has launched a new employee engagement competition which incentivises participants to reduce their environmental footprint.
The Sustainable Business Covered podcast: Episode 17 - A New Year's Revolution for the green economy
The edie editorial team returns from the festive break to bring you this very special first podcast episode of 2017, with sustainability leadership expert Alexandra Stubbings coming into the studio to provide us with plenty of reasons to feel positive and optimistic about the year ahead.
Energy efficiency: Forging the path from compliance to competitive edge
Transforming an organisation's energy management approach from 'tick-box activity' to 'money-generating competitive edge' is easier said than done. But for E.ON Energy Solutions strategic account manager John Walsh, climbing up the pyramid is a worthwhile journey if you get it right.
Employee engagement helps P&G hit energy reduction goal four years early
Consumer goods firm Procter & Gamble (P&G) has revealed that a new energy engagement initiative at manufacturing sites has improved energy efficiency by 5% in the last 12 months, which has seen the company hit a 2020 goal for energy reduction four years early.
10 top tips to move from compliance to competitive edge on energy management
The energy efficiency path can be a long and winding road for businesses, but cutting through it can prove invaluable for long-term success.
From compliance to revenue generation: edie survey reveals increased ambition among energy managers
The vast majority of energy managers have taken their organisation beyond the compliance level of energy efficiency by making sites self-sufficient through on-site generation and opening up new revenue streams from surplus power.
Government can draw public towards electric cars, says Hyundai chief
EXCLUSIVE: Hyundai's UK chief executive Tony Whitehorn believes the Government can ignite a surge of public interest in electric and low-carbon vehicles by developing more infrastructure and implementing effective policy incentives that spark widespread behaviour change.
The Sustainable Business Covered podcast: Episode 12 - From green apprentice to sustainability leader
As The Apprentice returns to our TV screens for its 12th series, edie speaks exclusively to a former candidate who has big renewable energy ambitions, and a sustainability leader who has developed a unique solution to the complex challenge of behaviour change.
Disruptive technology: The 'great hope' for widespread business model shake-ups
EXCLUSIVE: The unstoppable rise of "disruptive" technology such as cloud storage and the Internet of Things (IoT) will inevitably pave way for new and more sustainable business models, but entire industries will have to embrace this transitional period in different ways to accelerate the shift towards a circular and sharing-based economy.
How can businesses change behaviours to drive energy efficiency?
UK energy managers can drive employee engagement with company-wide energy efficiency programmes through simple messages focused on the positive impacts of change and the effective internal dissemination of energy and environment management systems.
Carbon psychology: The £860m opportunity for UK energy management
Retail, manufacturing and administration firms would be the biggest beneficiaries of up to £860m in energy savings across Britain if a "carbon psychology" approach is taken to improve business energy management processes.
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