A guide to effective sustainability communications
Whether it's driving engaging with employees to maximise results, with stakeholders to translate progress, or with consumers to drive awareness and brand value, getting sustainability communications right is crucial, and getting it wrong can be disastrous.
The sustainability communications handbook
This handbook equips you with the knowledge and insight required to help your audience understand the true value of sustainability, from the boardroom, to your staff, consumers and investors.
Telling your sustainability story: edie launches communications handbook
Sustainability and CSR professionals looking to boost stakeholder engagement through effective communications now have access to a new 'handbook', which provides expert advice and insight into how to tell your sustainability story.
Starbucks trials 5p paper cup charge
Starbucks has today (26 February) announced a 5p surcharge trial on paper cups in select London stores in a bid to help reduce waste and encourage the uptake of reusable cups.
University of Winchester targets carbon reductions through behaviour change programme
Following a successful four-month trial, the University of Winchester has rolled out a behaviour change programme to all staff members in an effort to reduce carbon emissions and boost wellbeing.
Bournemouth University widens staff engagement programme after fall in energy and carbon levels
Bournemouth University is rolling out an organisation-wide project to boost sustainable behaviour among employees after a successful pilot saw the institution slash energy consumption by 14.6% across active departments.
Heroes of change: How Innocent Drinks is empowering its staff to drive sustainability
EXCLUSIVE: Innocent Drinks is on a mission to build a workforce of sustainability superheroes. Here, edie explores the innovative approaches the smoothie and fruit juice manufacturer is taking to put people at the heart of its new CSR strategy.
Starbucks trials 5p charge on disposable cups
In response to a group of MPs calling for a 25p 'latte levy' on disposable paper coffee cups, Starbucks has revealed that it will trial a 5p charge across select London stores.
Employee engagement programme records one million positive actions
More than one million positive actions have been recorded by an employee engagement project which encourages workforces to carry out behaviours that boost sustainability and wellbeing.
Sustainability Leaders Awards 2018 shortlist revealed!
After a record-breaking number of entries, the judging panel has met, the decisions have been made and edie is proud to reveal the finalists for the 2018 Sustainability Leaders Awards.
Peas Please: PwC commits to boost employee fruit and veg intake
PwC has become the first professional services firm to make a pledge to increase the amount of fruit and veg eaten by employees, a move which it hopes will create a healthier and more sustainable workplace.
How can we exploit new methods to tackle consumer food waste in a digital age?
Technological advances and social media are set to become increasingly powerful tools in helping retailers and environmental organisations to engage consumers on food waste reduction.
Campaign launched to help Brits stop hoarding used batteries
Top retailers including Asda and B&Q have come together to help British people improve battery recycling rates, as a new survey shows that UK households are holding onto around 178 million used batteries.
How employee engagement drives energy efficiency for leading corporates
Embedding new smart technologies and systems is a viable way for companies to improve energy efficiency measures, but improvements to technology must be matched by employee development that engages staff to champion energy management.
Ecosurety and Hubbub to collaborate on consumer-facing recycling campaigns
Resource efficiency firm Ecosurety has announced a new partnership with environmental charity Hubbub to launch a consumer-facing campaign later this year aimed at boosting recycling rates in the UK.
Water-hungry food companies ignoring supply chain risks, report finds
Just six of the world's largest food companies have set sustainable water-sourcing targets for the majority of their agricultural inputs, as a new report reveals that water risks in the supply chain are still largely ignored.
In practice: Edinburgh Zoo's behaviour change drive to increase recycling
Attracting more than half a million visitors each year, Edinburgh Zoo has a significant opportunity to engage consumers on sustainability at a large scale. Here, edie charts an award-winning behaviour change drive which has helped the attraction divert 98% of its waste away from landfill.
Tata Steel moves to champion UK kerbside metal packaging recycling
Europe's second largest steel producer Tata Steel will increase its support for a UK-based behaviour change initiative aimed at boosting the recycling rates for metal packaging collected at kerbside.
New industry guide published on energy efficiency engagement
The Carbon Trust and Smart Energy GB have teamed up to publish a new guide for businesses to increase energy efficiency awareness in the workplace.
Bournemouth University expands behaviour change initiative following cuts to energy consumption
Bournemouth University is rolling out a sustainability and wellbeing employee engagement initiative to all of its 2,000 employees, after a six-month pilot of the programme helped to reduce energy consumption in select departments by 14.6%.
Plastic bag charge: 10 fascinating facts about the scheme's sustainability success
With new Government figures revealing an 83% reduction in single-use carrier bag sales since the instruction of a 5p charge in England, edie delves deep into the data to bring you 10 facts and statistics that you probably didn't know about the scheme and its effects.
Sainsbury's and Hubbub target food waste through Community Fridge Network
Sainsbury's and electronic appliances company Bosch have partnered with charity Hubbub to stock communal fridges with surplus food from local businesses for surrounding communities to access free of charge.
Coca-Cola bottler vows to 'reform' Britain's recycling system with new packaging strategy
Bottling company Coca-Cola European Partners (CCEP) has today (12 July) unveiled a new packaging strategy for its Great Britain operations, which establishes collaborative partnerships to reform the nation's recycling systems and boost recycled content in its products to 50%.
Circular trailblazers: Mapping the journey to a closed-loop business model
As waste and resource scarcity issues have an increasing impact on supply chains across the world, edie explores how two circular economy leaders - HP and Philips - are continuing to navigate a complex minefield of challenges in their mission to drive a global resource revolution.
We Are the Oceans: a new way to educate consumers on plastic waste
As sustainability practitioners search for new ways to drive consumer engagement, edie's Matt Mace hears from the 23-year-old founder of a new campaign group which is utilising music, video games and social media campaigns to capture the hearts and minds of millennials in tackling the issue of ocean plastic waste.
TODAY AT 11AM (BST): 30-minute masterclass on achieving business buy-in for sustainability
A free online masterclass will be held today, Thursday 22 June, to help sustainability and CSR professionals effectively engage internal stakeholders in projects and initiatives and ensure the message is not getting lost between departments.
Sustainable Business Covered podcast: Under the canopy and what's all the hubbub?
The founder of behaviour change charity Hubbub discusses his mission to achieve a resource revolution, while US manufacturer SC Johnson takes us on a virtual reality tour of the Amazon rainforest as part of its latest CSR drive.
Resource efficiency: Should we be socially engineering consumer behaviours?
Businesses must focus on the granularity of consumer needs to drive behaviour change over resource efficiency matters, according to sustainability experts speaking at edie Live this month.
How can we forge a deeper connection with consumers on sustainability?
EXCLUSIVE: Sustainability practitioners need to personalise their communications strategies to drive engagement with an increasingly ethically-conscious consumer base, a cross-sector panel of experts has concluded.
Hubbub and Lucozade launch 'vandetta' against countryside waste
Drinks firm Luzocade Ribena Suntory has teamed up with social charity Hubbub in a behaviour change campaign aimed at encouraging road users to dispose their litter responsibly.
Meet the experts for free one-to-one advice
Let our experts steer you along the route to achieving best practice in sustainability, help you grasp complex issues, absorb new trends, deep dive into strategy and tackle challenges with confidence. And all in a one-to-one tailored consultation.
Insight and inspiration - a roundup of the latest edie interviews with the experts
EXCLUSIVE: From behaviour change to smart buildings, energy security to driving efficiency at scale, we round up the latest exclusive insight and interviews with sustainability business leaders.
Sustaining the thrill: How Merlin Entertainments is conjuring up big carbon cuts
EXCLUSIVE: International theme park operator Merlin Entertainments has achieved almost half a million pounds in energy savings over the past two years following the deployment of 'sustainability champions' across the business to drive behaviour change.
Learning from LightStay: How Hilton saved £600m through in-house sustainability
EXCLUSIVE: Hilton Worldwide is continuing to achieve significant environmental and financial savings and driving behaviour change across the business through its state-of-the-art bespoke sustainability measurement platform, the hotel chain's energy and environment manager has told edie.
Litter Strategy for England: 'Far-reaching' campaign or 'inadequate life-jacket'?
Businesses and non-profits have welcomed the UK Government's new Litter Strategy for England as a "sustained national behavioural change campaign", although concerns remain over the available budget to facilitate it.
Collaboration for Impact: Insights Report
New research by Corporate Citizenship reveals that an era of collaboration is upon us. As companies aspire to achieve greater societal impact, they are moving away from traditional partnership models and seeking out new models of collaboration.
RBS eyes £3m energy savings through employee engagement scheme
The Royal Bank of Scotland (RBS) is rolling out a sustainability engagement programme across the UK and Ireland after a successful pilot led to a 5% average electricity reduction and 500,000 disposable cups being correctly recycled.
Nine London boroughs selected to champion food waste awareness
The London Waste and Recycling Board (LWARB) has unveiled the nine London boroughs that will task hospitality and food service businesses and households to reduce food waste, promote sustainable eat and improve recycling of unavoidable waste.
Take the four steps to successful energy management
What does successful energy management look like? Is your focus on delivering cost savings, reducing your carbon footprint or securing future supply? What are the best energy efficiency options for you and your business? And how do you convince your key stakeholders to play their part?
First-class sustainability: How Royal Mail is leading the way on employee engagement
Employee Engagement & Behaviour Change winner at the Sustainability Leaders Awards, Royal Mail Group explains how it has implemented an ambitious, company-wide engagement programme to deliver sustainability success.
Consumer engagement: Fitting the final piece of the food waste puzzle
With edie's engagement month in full swing, George Ogleby investigates one of the biggest challenges facing Britain's circular economy transition: consumer engagement on food waste.
Going Circular: PwC's staff engagement success story
As part of edie's engagement month of editorial content, Matt Mace takes a closer look at the innovative behaviour change approaches being adopted by PwC as the professional services firm seeks to mobilise waste reduction efforts of thousands of staff members to deliver a closed-loop organisation.
Challenges, opportunities and priorities: Sustainability leaders answer the big questions
What is the biggest challenge facing sustainability professionals? What makes an effective CSR leader? And what should be at the top of your list of priorities for 2017? Last week's Sustainability Leaders Forum was the perfect opportunity to find out...
Energy efficiency: What does it take to change behaviours?
Aligning corporate energy reduction targets with individuals' motivations and behaviours can drive significant savings, but is incredibly difficult. Kicking off edie's engagement month of editorial content, we investigate how energy managers can get the rest of their organisation on board with his or her efficiency strategy and effect real change.
10 ways to drive engagement with energy efficiency
edie brings you the second energy efficiency cheat sheet in association with E.ON, this time focusing on the top 10 ways to drive engagement and change behaviours around energy efficiency.
Brunel University employees engage in behaviour change competition
Brunel University London has launched a new employee engagement competition which incentivises participants to reduce their environmental footprint.
The Sustainable Business Covered podcast: Episode 17 - A New Year's Revolution for the green economy
The edie editorial team returns from the festive break to bring you this very special first podcast episode of 2017, with sustainability leadership expert Alexandra Stubbings coming into the studio to provide us with plenty of reasons to feel positive and optimistic about the year ahead.
Energy efficiency: Forging the path from compliance to competitive edge
Transforming an organisation's energy management approach from 'tick-box activity' to 'money-generating competitive edge' is easier said than done. But for E.ON Energy Solutions strategic account manager John Walsh, climbing up the pyramid is a worthwhile journey if you get it right.
Employee engagement helps P&G hit energy reduction goal four years early
Consumer goods firm Procter & Gamble (P&G) has revealed that a new energy engagement initiative at manufacturing sites has improved energy efficiency by 5% in the last 12 months, which has seen the company hit a 2020 goal for energy reduction four years early.
10 top tips to move from compliance to competitive edge on energy management
The energy efficiency path can be a long and winding road for businesses, but cutting through it can prove invaluable for long-term success.
From compliance to revenue generation: edie survey reveals increased ambition among energy managers
The vast majority of energy managers have taken their organisation beyond the compliance level of energy efficiency by making sites self-sufficient through on-site generation and opening up new revenue streams from surplus power.
Government can draw public towards electric cars, says Hyundai chief
EXCLUSIVE: Hyundai's UK chief executive Tony Whitehorn believes the Government can ignite a surge of public interest in electric and low-carbon vehicles by developing more infrastructure and implementing effective policy incentives that spark widespread behaviour change.
The Sustainable Business Covered podcast: Episode 12 - From green apprentice to sustainability leader
As The Apprentice returns to our TV screens for its 12th series, edie speaks exclusively to a former candidate who has big renewable energy ambitions, and a sustainability leader who has developed a unique solution to the complex challenge of behaviour change.
Disruptive technology: The 'great hope' for widespread business model shake-ups
EXCLUSIVE: The unstoppable rise of "disruptive" technology such as cloud storage and the Internet of Things (IoT) will inevitably pave way for new and more sustainable business models, but entire industries will have to embrace this transitional period in different ways to accelerate the shift towards a circular and sharing-based economy.
How can businesses change behaviours to drive energy efficiency?
UK energy managers can drive employee engagement with company-wide energy efficiency programmes through simple messages focused on the positive impacts of change and the effective internal dissemination of energy and environment management systems.
Carbon psychology: The £860m opportunity for UK energy management
Retail, manufacturing and administration firms would be the biggest beneficiaries of up to £860m in energy savings across Britain if a "carbon psychology" approach is taken to improve business energy management processes.
Wrigley and Keep Britain Tidy slash litter rates by 30% with charity bin trials
Five successful waste reduction trials across the UK has seen litter in the selected areas reduced by 30%, leading to charity Keep Britain Tidy and The Wrigley Company to extend the project to four extra regions.
Sharing sustainability success: From selling to showing
Kimberly-Clark's head of sustainability for EMEA Tom Berry explores how some of the world's most intractable development issues, such as increasing access to education and improving sanitation, require effective behaviour change programmes to create real progress.
European Commission funds WRAP's £2.7m London-wide food waste reduction plan
WRAP has launched a new London-wide behaviour change initiative that aims to prevent food waste in the capital as well as promoting best practice measures for recycling unavoidable food waste.
Hackney Council welcomes pop-up Litter Lounge to tackle chewing gum waste
A corner of Hackney has been transformed into the UK's first "Litter Lounge", a new behavioral change concept that calls on passing consumers to drop chewing gum into a pop-up living room.
Can sustainability professionals lead a 'social movement' to drive the green economy?
Environment and sustainability professionals can become the leaders of a new social movement that paves the way for a low-carbon, resource efficient future where fossil fuel consumption and air pollution are eradicated from human activities.
Knorr calls on consumers to consider the 'hidden' impacts of water in food consumption
During World Water Week, food producer Knorr has launched a new behaviour change campaign to drive awareness of the "hidden" water waste impacts in food production, encouraging consumers to take action to reduce their water footprint.
Ignoring innovation is the biggest risk companies can take, warns Unilever
EXCLUSIVE: A failure to utilise innovation and take risks is "arguably the biggest risk a company can take" in the global transition to a low-carbon economy, the senior vice president of global marketing at Unilever has said.
Unilever and Hubbub launch 'Joint Ambition for Zero Food Waste Britain'
Global consumer goods firm Unilever has teamed up with social enterprise charity Hubbub to launch a collaborative, social media-driven project aimed at eliminating food waste.
Asda becomes first supermarket to show customer food waste savings
Asda customers have saved £57 a year on average after the supermarket chain launched a campaign to tackle domestic food waste.
Could rewards schemes reinvigorate Britain's static recycling rates?
Long-term investment in rewards-based behaviour change schemes is the only way to reinvigorate plateauing recycling rates in a post-Brexit Britain, with 'quick-win' solutions failing to deliver for local authorities across the country.
Lighting the match: A guide to employee engagement and behaviour change
In the second part of edie's 'guide-to' series for sustainability professionals, Matt Mace asks the experts about how to overcome major challenges and seize otherwise unobtainable opportunities that present themselves when igniting behaviour change throughout an organisation.
NHS revamp offers £400m windfall and vast emissions reductions
A new online tool could save the NHS more than £400m while simultaneously reducing carbon emissions by one million tonnes each year by 2020 and providing health benefits to patients, research from a new report has suggested.
Dandelion tyres and farms in glass cocoons: the best green innovations of the week
After a week that saw the concept of collaboration emerge triumphantly, edie has rounded up the latest low-carbon technologies and innovations that could bring people, businesses and entire nations closer together as we continue the transition to a low-carbon economy.
The Sustainable Business Covered podcast: Episode 03 - Sustainability skills special
In this special edition of edie's weekly podcast, we sit down with P&G's global sustainability director Virginie Helias, who provides an insight into the skills and expertise she's acquired after 28 years' experience with the FMCG firm.
The Sustainable Business Covered podcast: Episode 02 - Monkey dating and the 'S' word
The edie editorial team brings you the latest news, insight and inspiration from the world of sustainable business with this latest podcast episode, featuring an exclusive interview with The Body Shop and a behind-the-scenes look at the Sustainability Communications Conference.
Businesses urged to 'make friends with disruption' and embrace the millennial movement
EXCLUSIVE: Businesses should do more to drive the sustainability agenda by embracing the willingness of the first "digital natives and a globally empathetic generation" in order to ignite behaviour change within consumers, the chief executive of collaborative organisation Collectively has said.
Edinburgh launches 'Remakery' to ignite re-use and repair revolution
An Edinburgh social enterprise has set up a unique re-use and repair superstore to encourage second-hand shopping and enable more people to learn key repair skills in the Scottish capital, as a way of driving a circular economy.
Global Action Plan launches new platform to motivate sustainable champions
EXCLUSIVE: Independent charity Global Action Plan (GAP) announced on Wednesday (18 May) at edie Live that it is launching a new Catalyst initiative aimed at creating a network of sustainability champions that can motivate one another to mobilise the workforce.
How ISO 50001 has reduced energy use and sparked behaviour change at npower
EXCLUSIVE: UK gas and electricity supplier npower has revealed that compliance with ISO 50001 has played a crucial part of the company's energy and carbon reduction efforts, igniting behaviour change among staff as a result.
Data analysis: taking behaviour change to the 'next level'
EXCLUSIVE: Data analysis can be an integral method to ignite energy-conscious behaviour change among staff, with energy management company SSE Enterprise claiming that the Internet of Things (IoT) could revolutionise how companies interact with sustainability number-crunching.
Carbon psychology: 10 ways to change behaviours and keep energy costs under control
Ahead of edie's Effective Energy Management Conference, we have enlisted the expertise of a 'carbon psychologist' to bring you 10 innovative, non-technical methods to change behaviours, improve energy efficiency and reduce consumption.
University challenge: How behaviour change can unite staff and students on sustainability
Britain's universities are facing the same carbon conundrum as the entire global economy: how can you achieve meaningful emissions reductions while the market in which you operate continues to grow? Birmingham's Aston University believes it has found the most effective answer: behaviour change.
How Nando's is spicing up its on-site energy management
EXCLUSIVE: International restaurant chain Nando's is rolling out a number of on-site technology upgrades and innovative behaviour change methods, while exploring the possibility of food waste-powered restaurants, in a bid to take energy management in its UK sites "to the next level".
London builds 'circular economy hierarchy' into public procurement
The Greater London Authority (GLA) is redefining its public procurement policies in a bid to position London as a global circular economy hub.
Green and pleasant land: How the National Trust is making sustainability beautiful
In 1895, the National Trust was established to preserve Britain's heritage and open spaces. More than 120 years later, these areas need protecting from an even greater threat. The iron claws of urbanisation and the industrial revolution have slowly receded, replaced by the icy fangs of climate change.
Lidl uses plastic bag charge to help Keep Britain Tidy
German discount supermarket chain Lidl has today (19 February) pledged to donate a minimum of £1m raised from its 5p plastic bag charge to charity, in a bid to educate children on litter prevention.
MillerCoors toasts zero waste to landfill status after behaviour change drive
America's second-largest brewer has achieved landfill-free operations at all of its major breweries across the country, thanks to an enhanced focus on employee engagement and behaviour change.
Construction firm uses driver tracking device to slash emissions
One of the UK's leading construction and engineering companies has seen a 22% reduction in carbon emissions following the implementation of tracking devices in its vehicles to drive a behaviour change campaign.
Go Green Week: Universities champion sustainable behaviour change
Universities across the country are switching off appliances, sending excess clothing to charity shops and cycling to seminars as part of national 'Go Green Week' - a week dedicated to raising awareness on tackling climate issues.
Storytelling skills crucial for sustainability success, says Sainsbury's
EXCLUSIVE: Being an expert storyteller and "humanising" environmental projects have become vital skills for sustainability professionals to embed a strong CSR culture throughout their organisation, the head of sustainability at Sainsbury's has claimed.
British firms rolling out energy efficiency schemes at record rate
UK businesses are implementing energy efficiency schemes at the highest rate ever, according to a new report from Bloomberg New Energy Finance (BNEF) and energy analyst firm EEVS.
Jeremy Paxman issues rallying call for businesses to "win the war on litter"
Veteran BBC interrogator Jeremy Paxman has said he is "sick to the back teeth" of Britain's rising litter problem and is calling on businesses to take the initiative and collaborate for a mass behaviour change campaign to curb the issue.
Hubbub launches upcycling workshops to 'reinvent' unused clothes
Hubbub is launching a new series of low-cost upcycling events that allow people to 're-fashion' their wardrobes, in an effort to reinvigorate the £30bn of underused clothes that lay dormant in wardrobes in the UK.
Britain urged to 'Clean for the Queen' with anti-litter app
Members of the public are being urged to report environmental issues to their local council using a mobile app, as part of a new anti-litter behaviour change campaign launched to coincide with the Queen's 90th birthday celebrations.
Blue is the new green: Logo colours send a sustainable message
Brands that use shades of blue as part of its company image are perceived as the most environmentally sustainable, new research has found.
Ocado takes on uniform waste quandary with pioneering re-use scheme
Ocado has teamed up with social enterprise charity Hubbub and a prison in Northumberland for an innovative new partnership that will prevent the online retailer's corporate uniforms being unnecessarily sent to landfill.
Could cutting meat from our diets bridge a post-Paris 'emissions gap'?
A dietary change that relieves the demand for animal protein could play an instrumental role in plugging the post-Paris emissions gap, according to a new report from independent policy institute Chatham House.
Top tips: 5 ways to create an effective behaviour change programme
Three-quarters of energy managers surveyed in a recent edie report claimed that employee engagement and behaviour change was a top priority this year. But they also listed it as one of the biggest barriers to getting their energy efficiency schemes off the ground...
Arts and culture goes green with ambitious behaviour change initiative
England's arts and culture sector has saved 12,000 tonnes of CO2 emissions and £2.3m in the last two years thanks to an ambitious sustainability programme organized by Arts Council England and green charity Julie's Bicycle and .
Hugh's War on Waste puts fast fashion in the spotlight
Hugh Fearnley-Whittingstall continued his 'war on waste' last night (9 November), with the second episode of his TV show highlighting the need for a more sustainable fashion industry.
Hugh's war on food waste: Are supermarkets doing enough?
Chef Hugh Fearnley-Whittingstall has gone to war on waste, with a new TV show highlighting the food waste caused by exacting supermarket standards. But the retailers have been quick to tell edie about the steps they're taking to tackle the problem.
Data-powered farming needed to feed booming population, says WRAP
Data-enabled technology, new consumer eating habits and reducing waste will all prove vital in ensuring the UK has a sustainable supply of protein over the next 10 years, according to new research from WRAP.
Report: Executive boards failing to 'walk the walk' on sustainability
Corporate board directors are failing to deliver tangible environmental impacts despite incorporating sustainability into a company's ethos, a new report has found.
IKEA becomes first major retailer to use '100% sustainable' cotton
Swedish retail giant IKEA has announced today (30 October) that it has become the first major retailer to source all of the cotton used in products from certified sustainable sources.