Circular roundtable: How can businesses accelerate the resource revolution?
Sustainability and corporate responsibility managers from a range of businesses recently gathered in London for an exclusive roundtable hosted by edie and EDF Energy, to discuss how organisations are stepping up efforts to accelerate a circular economy.
HP pledges to make all printed pages 'forest positive'
HP will help customers transition to a low-carbon and resource-efficient future, after pledging that every page printed using an HP printer will be "forest positive".
Asda removes 6,500 tonnes of plastic from own-brand packaging
UK supermarket Asda has removed 6,500 tonnes of plastic from its own brand packaging over the last 12 months, the equivalent weight of around 600 million empty plastic bottles.
Ikea creates blockchain solution to "democratise" renewable energy
Plans have been created by furniture giant Ikea's innovation lab Space 10 to develop a blockchain-powered solar microgrid.
SC Johnson launches industry-first 100% ocean plastic bottle
Home cleaning product manufacturer SC Johnson has developed the industry's first plastic bottle made entirely from recycled ocean plastic for its Windex cleaning brand.
Business giants team up to combat plastic pollution 'leaks'
Adidas, Dow Chemical Company and McDonald's are among the 18 big-name businesses to have co-founded a new alliance aimed at creating frameworks to measure, map and reduce plastic and microplastic pollution across the globe.
Government turns to blockchain to boost waste management transparency
The UK Government has unveiled plans to invest in startups which are using digital technologies like blockchain and machine learning to solve the nation's most pressing waste management issues.
Turning ambition into action: edie Live returns for 2019 with host of new features
Collaborative workshops, a dedicated Plastics Hub and a Future Systems Hackathon are just some of the exciting new features that will be available edie Live 2019 as the UK's largest sustainability and energy exhibition returns to the NEC Birmingham on 21-22 May.
Tax fashion brands to fund circular economy for garments, MPs urge
A group of MPs is calling on the UK Government to introduce policies which would see fashion brands pay a producer responsibility charge of 1p for every garment they produce, in addition to lower rates of tax for companies minimising the environmental footprint of their products.
Plastic budgets: Climate Change Act model could solve UK plastics crisis, MPs claim
Ahead of the Government's Resources and Waste Strategy (RWS) consultations, MPs are calling for the "urgent" introduction plastic waste legislation which follows the framework of the Climate Change Act, setting ever-stricter and legally binding recycling targets.
Living Lagom in London: Inside Ikea's new 'leading' sustainable store
edie reporter Sarah George takes a trip to Greenwich to learn how Ikea's new store - touted as its "most sustainable" UK location to date - evidences the company's shift towards circularity and 'climate-positivity'.
Ikea to launch furniture rental offering as part of circular economy shift
The world's largest furniture retailer has unveiled plans to rent its products to consumers for the first time, as it strives to become a 'net-positive' business by 2030.
Davos 2019: Circular economy opportunities and everything else you may have missed
Over the past few days, sustainability professionals have been bombarded with reports and announcements as more than 3,000 business leaders, policymakers, thought leaders and Matt Damon gathered in Davos for the World Economic Forum (WEF). This round-up highlights the key talking points that you need to know.
Circular food 'revolution' could unlock $2.7trn per year, Ellen MacArthur study finds
Embedding circular economy principles within the global agri-food sector could contribute $2.7trn (£2.1trn) to the global economy through decreased healthcare and environmental restoration costs, a new Ellen MacArthur Foundation report has concluded.
SC Johnson and Ellen MacArthur Foundation partner to spur circular economy progress
US-based consumer goods firm SC Johnson has forged a new circular economy partnership with the Ellen MacArthur Foundation, in a bid to scale-up closed-loop solutions to the global plastics pollution problem.
Thinkathons and Hackathons: How new ways of thinking could solve the plastics problem
With awareness of plastic pollution at an all-time high, the onus is now on corporates to harness young and creative minds in innovative ways to solve the issue. Could 'Hackathons' and 'Thinkathons' hold the key?
Report: AI could offer £167bn circular opportunity for food and electronics sectors each year
Artificial Intelligence (AI) could unlock almost £170bn in value a year for the food and consumer electronics industries alone by designing out waste by 2030, according to a new report from the Ellen MacArthur Foundation and Google.
'A 1.5C world is circular': Nations urged to drive resource productivity to reach climate goals
A new report released today (22 January) at the World Economic Forum meeting in Davos has outlined the urgent need for nations to "wake up to the potential" of the circular economy in order to push the world towards the Paris Agreement's more ambitious pathway.
Enel and Hewlett Packard Enterprise join CE100 to accelerate closed-loop transition
Enel Group and Hewlett Packard Enterprise (HPE) have become the latest corporate members of Circular Economy 100 (CE100), the innovation platform launched by the Ellen MacArthur Foundation to accelerate closed-loop ambitions.
edie opens applications for 'Plastics Thinkathon' at Sustainability Leaders Forum
Sustainability, energy and resource efficiency professionals are being called upon to help businesses collectively solve the problem of plastics pollution by taking part in a unique 'Plastics Thinkathon' on the sidelines of edie's Sustainability Leaders Forum in London next month.
Nominations for edie's '30 Under 30' campaign close THIS FRIDAY
Ambitious young sustainability and energy professionals have until this Friday, 18 January, to apply for 30 Under 30 - an all-new networking programme created by edie for the next generation of business leaders to share ideas and further their careers.
19 New Year's resolutions for sustainability professionals in 2019
Love them or hate them, New Year's resolutions are a tool to motivate and inspire individuals to start a new calendar year with renewed focus. Here, edie has listed 19 resolutions for sustainability professionals in 2019 that will help businesses ignite a new era of leadership.
Available on demand: edie's 30-minute masterclass on stakeholder engagement
Sustainability professionals seeking to develop the skills needed to understand and engage with a range of stakeholders to optimise approaches to sustainability can now access a 30-minute masterclass webinar.
ASOS boss: The circular economy is the only way forward for fashion retailers
Fashion retailers that fail to adopt circular economy principles and encourage consumers to make their clothes last longer will fail to survive in a new era of consumer awareness, ASOS's chief executive Nick Beighton has argued.
Is the fashion industry about to have its 'plastics moment'?
With MPs urging clothing brands to disclose impacts, consumers increasingly protesting "fast fashion" and documentaries on the true cost of cheap garments emerging at a pace, edie explores whether the fashion industry is set to have its "plastics moment".
Black Friday is the antithesis of sustainable business, but there's an alternative
It's that time again. Today is Black Friday, the biggest sales event of the year, as Britain's retailers stack high and sell low before Christmas. Sustainable Development Goal 12 (sustainable consumption and production patterns) seems all but forgotten for the time being.
UK businesses target resource productivity through 'waste to wealth' commitment
A group of more than 40 major businesses including Unilever, Sky, Iceland and PwC have signed a new "waste to wealth" commitment that aims to double the UK's resource productivity by 2030.
Tetra Pak partners with Veolia to improve recyclability of beverage carton components
Packaging giant Tetra Pak has partnered with global resource and waste management firm Veolia to develop technologies and infrastructure that will enable all components of beverage cartons to be recycled within the European Union (EU).
Kick-starting 2019 with the Sustainability Leadership Programme
For those of you looking to make 2019 the year that you lead your organisations to sustainable growth, Cranfield and edie's new Sustainability Leadership Programme - starting in January - is the ideal opportunity to set yourself up for success.
Retailers to pay up to £1bn for recycling under waste strategy
Supermarkets, retailers and major drinks brands are set to pay tens of millions of pounds more towards recycling their used packaging under the government's new waste strategy expected to be published this month, the Guardian understands.
Glasgow unveils ambition to become Scotland's first 'circular city'
Glasgow City Council has this week outlined a plan to become Scotland's first "circular city", by reducing its domestic and commercial waste footprint and implementing measures to encourage reuse and recycling.
Scotland's cities can unlock £1bn circular economy boon, says report
First Minister Nicola Sturgeon has urged Scotland's largest cities to transform waste processes and operations to capture a £1bn economic growth opportunity highlighted by a new Zero Waste Scotland report, released today (31 October).
edie's next 30-minute masterclass: How to engage with stakeholders on sustainability
Sustainability professionals seeking to develop the skills needed to understand and engage with a range of stakeholders to optimise approaches to sustainability are invited to take part in a free, online masterclass taking place on Wednesday 28 November.
PepsiCo to use 25% recycled content in plastics packaging by 2025
Beverage giant PepsiCo has revamped its approach to plastics by pledging to use 25% recycled content in plastic packaging by 2025 and working with suppliers and partners to advocate for improved recycling infrastructure and policy across the globe.
Business giants join Ellen MacArthur Foundation's global commitment to eradicate plastics pollution
Business giants, financial investors, non-profit organisations and national Governments have vowed to eradicate plastic waste and pollution, as part of a new Global Commitment spearheaded by the Ellen MacArthur Foundation.
Thinking of going circular? Start with your energy
Businesses are increasingly looking to move away from linear to circular models in their operations and supply chain as we strive to reach our Paris 2050 goals, but where does energy fit in this picture and how can it help businesses be sustainably profitable and profit sustainably?
Unilever partners with Veolia to create circular economy for plastic packaging
Consumer goods giant Unilever has today (24 October) agreed a partnership with waste management Veolia, which will see the companies work together to develop innovative solutions to the plastic waste crisis.
Could a 'no deal' Brexit be a 'golden opportunity' for the UK's green economy?
In light of the Government’s latest wave of 'no deal' Brexit planning updates, resource management experts have claimed that the scenario could force the UK to manage its waste more efficiently.
Fashion industry 'playing catch-up' with the circular economy, says H&M Foundation
EXCLUSIVE: With reports continuing to reveal the extent of the environmental and social damage being caused by fast-fashion, not-for-profit sustainable development organisation H&M Foundation believes the industry is now on the cusp of a radical sustainability shift towards the circular economy.
P&G joins Circular Economy 100 to accelerate closed-loop transition
Procter & Gamble (P&G) is among four new corporate members of the Circular Economy 100 (CE100), the innovation platform launched by the Ellen MacArthur Foundation to accelerate circular economy ambitions.
Plastic-fighting bubbles and AI-powered bins: The best green innovations of the week
A number of eye-catching and potentially transformational innovations have emerged that could help businesses and nations accelerate the transition to a low-carbon, resource-efficient economy. Here, edie rounds-up six of the best.
Plastics, Pledge Walls the potential 'death' of CSR: Top 10 sustainability stories of September 2018
Another month has passed which means it's time to remind ourselves of September's most-read sustainability stories and standout pieces of content from September - from massive plastic phase-outs and circular economy masterclasses to new supply chain commitments and a discussion about the future of CSR.
Inside Unilever's plastics packaging strategy
EXCLUSIVE: Unilever's chief R&D officer David Blanchard has outlined the company's three-pillar approach to improving the recyclability of its product packaging, focusing on "less", "better" and "no plastics" solutions.
30-minute masterclass: Seven ways to adopt the circular economy across your business
During a 30-minute masterclass webinar hosted by edie last week, Cranfield University's senior lecturer in circular innovation Fiona Charnley outlined the essential skills needed to implement circular economy principles. Here, edie rounds up her key takeaways.
LAST CHANCE to enter the Sustainability Leaders Awards 2019
Its Deadline day for the revamped Sustainability Leaders Awards, meaning that if you want your green business project, strategy or team to get the recognition it deserves, entries must be submitted by 5pm TODAY.
Available on demand: edie's 30-minute masterclass on implementing the circular economy
Sustainability professionals seeking to drive value from the transition to a circular economy can now watch the free 30-minute masterclass, which is available on demand.
Meet the Sustainability Leader: TerraCycle, P&G and SUEZ - Sustainable Supply Chains
With entries closing this week for edie's revamped 2019 Sustainability Leaders Awards, this new feature series will showcase the achievements of the 2018 winners, revealing their secrets to success. Up next: our 2018 Sustainable Supply Chains winners, TerraCycle, P&G and SUEZ.
SUEZ calls for extended producer responsibility system to spark 'waste revolution'
Waste and resource management firm SUEZ has called on the UK Government to extend its existing Producer Responsibility Obligation (PRO) framework and raise the cost of Packaging Recovery Notes (PRNs) to accelerate the shift to a circular economy.
Sustainable Business Covered podcast: In the Green Room with Ball's Ramon Arratia
Welcome back to the green room - edie's exclusive interview hub for sustainability leaders, brought to you as part of the Sustainable Business Covered podcast. Up next to provide the insights of a leading sustainable business: Ball Corporation's sustainability director Ramon Arratia.
Henkel bolsters its sustainable packaging strategy
German chemical and consumer goods firm Henkel has joined the corporate war on waste with a pledge to ensure consumers can recycle, reuse or compost its packaging by 2025.
Burberry to stop burning unsold products as part of resource efficiency drive
Luxury fashion brand Burberry has announced it will stop destroying products deemed unsaleable with immediate effect, just months after it was revealed that the brand had burned more than £28m worth of stock over the past 12 months.
Dyson's EV hub and Unilever's solar partnership: The sustainability success stories of the week
As part of our Mission Possible campaign, edie brings you this weekly round-up of five of the best sustainability success stories of the week from across the globe.
UK's largest recycling centre opens in Scotland
The UK's largest recycling centre has officially opened in Livingston, Scotland, on the same day that waste experts called on the UK Government to scrap weight-based recycling targets post-Brexit.
Cradle to Cradle: C&A launches 'world's most circular' jeans
Fashion retailer C&A has this week launched the world's first Gold level Cradle to Cradle (C2C) Certified jeans, and is now providing other clothing brands with the tools they need to produce equally sustainable denim garments.
edie's next 30-minute masterclass: How to implement the circular economy
Sustainability professionals seeking to drive value from the transition to a circular economy are invited to take part in a free, online masterclass taking place on Wednesday 12 September.
The burning question: Can Burberry spark a resource revolution in the fashion industry?
EXCLUSIVE: In contrast to the public uproar over the burning of almost £30m worth of stock, luxury fashion brand Burberry is on a journey to "foster business models" that redefine waste and embed the circular economy into an industry riddled with "fast fashion" discrepancies.
Delta Air Lines to recycle 158 tonnes of old uniforms in textile diversion scheme
Delta Air Lines has announced that it will send more than 158 tonnes of its old uniforms to be upcycled or recycled in what it claims will be one of the largest textile diversion schemes by a single US-based corporation.
Starbucks' nationwide 5p cup charge to fund Hubbub's waste-cleaning boat
Starbucks has this week introduced its 5p paper cup charge to all 950 UK stores, with the proceeds of the charge to be used by environmental charity Hubbub to fund a plastic boat set to clean up waste in the Thames.
Canary Wharf Group commits to becoming world's first plastic-free commercial centre
Canary Wharf Group (CWG) has pledged to become a plastic-free community across its 16.5 million sq. ft London real estate, in a bid to help businesses and the wider community reduce the amount of single-use plastics in circulation.
On the Mission Possible sofa with Interface's Jon Khoo and Kingfisher's Caroline Laurie
The eighth and final episode of our new sustainable business chat show sees Interface's innovation partner Jon Khoo joined by Kingfisher's head of sustainability Caroline Laurie to discuss how sustainability can be embedded across the business, including at boardroom level.
Luxury sector unites to create roadmap for sustainability
Major luxury firms such as Ralph Lauren, Louis Vuitton and Chanel have developed a sustainable roadmap to help the sector address the challenges posed by climate change, biodiversity loss and rising economic inequality.
Operationalising sustainability as an opportunity
I could have started my talk by acknowledging how sustainability managers find themselves in a cross-fire between contributing to the delivery of competitive goods and services on the one hand and responding to increasing consumer awareness and international and national policy goals on environmental matters on the other hand.
ASOS launches circular fashion training programme
Online fashion retailer ASOS has this week launched a new sustainable fashion training programme for designers, in a bid to minimise the environmental impact of its operations and stock more closed-loop clothing and accessories.
Scientists create 'promiscuous' enzyme that turns plant waste into sustainable products
Scientists have created a new family of enzymes which break down plant waste into high-grade, high-value materials that can be converted into nylon, plastics and biofuels.
HP used eight million 'ocean-bound' plastic bottles in products last year
HP has revealed that it has diverted 170 tonnes of plastic from the oceans over the past 12 months, after pledging to recycle "ocean-bound" plastic bottles for use in its range of ink cartridges.
How close is London to achieving a circular economy?
EXCLUSIVE: A year after the launch of a route map outlining how the collective actions of the private sector could catalyse a transition to the circular economy in London, edie investigates how much progress has been made to close the loop.
The North Face Renewed: VF Corporation takes next step into 'new world' of servitisation
EXCLUSIVE: The North Face's recent launch of a refurbished garments service is acknowledgement of a "new world" of corporate business models that will see the brand's owner, VF Corporation, trial a number of closed-loop, service-based models.
C&A Foundation commits more than £1m to circular fashion innovations
C&A Foundation, the corporate foundation affiliated with global fashion retailer C&A, will invest more than £1m (€1.29m) in a string of initiatives aimed at accelerating the industry's transition to a circular economy.
Recycled plastic could supply three-quarters of UK demand, report finds
Plastic recycled in the UK could supply nearly three-quarters of domestic demand for products and packaging if the government took action to build the industry, a new report said on Thursday.
It's time we embrace the fierce urgency of now
Jonathon Porritt recently provided the foreword to edie's flagship 2018 report for the Mission Possible campaign, which explores how businesses are scaling up effort and innovation across all areas of development to achieve a sustainable future.
Landsec achieves zero-waste-to-landfill goal
Property developer Landsec has achieved its zero-waste-to-landfill ambition and is within touching distance of its 2020 target of recycling three-quarters of its waste, having sent 74.9% to be recycled in 2017.
Dow generates £90m from natural capital projects
The Dow Chemical Company (Dow) has continued to prove the business case for measuring impacts on nature, generating almost £90m ($120m) from putting an economic value on natural resources in 2017.
Ikea to ban single-use plastics, targets 'climate-positive' status under new strategy
Removing all single-use plastics products from its range globally, eliminating more greenhouse gas emissions than its value chain emits, and generating more renewables than it consumes are all headline goals of Ikea's updated People and Planet Positive strategy.
Report: Circular economy a 'powerful force' to meeting Paris Agreement goals
Circular business models and greater material efficiency of products in the transport and built environment sectors could reduce emissions by 3.6 billion tonnes annually - putting the globe on course to meet the targets of the Paris Agreement.
Making Sustainability Real: Inside Canary Wharf Group's bold net positive strategy
EXCLUSIVE: British property giant Canary Wharf Group (CWG) has this week unveiled a sweeping new 2030 sustainability strategy, including goals of becoming a circular economy leader, transforming its estate into the world's first 'SDG-compliant micro-city' and becoming net positive.
How the circular economy is fuelling sustainable growth at Ikea
EXCLUSIVE: Ikea's aim of doubling sales by 2020 are not at odds with an embedded ambition to become more circular, according to the company's UK sustainability manager Hege Sæbjørnsen, who believes closed-loop solutions will be fundamental to future growth.
Final places remaining for free Mission Possible Workshops at edie Live
Sustainability and energy professionals have just a few days left to pre-book their place for a series of free 'co-creation' workshops taking place at edie Live on 22-23 May.
Big-name clothing brands team up to 'Make Fashion Circular'
Gap, H&M, Nike and Burberry are among the major brands which will lead a new Ellen MacArthur Foundation initiative that aims to help drive a circular fashion industry.
Taking action for a sustainable future
Ensuring packaging is as sustainable as possible is a priority for businesses across the globe. The Governments' newly announced £60m initiative backing the cause demonstrates the scale of this ambition. It's time to bring this conversation to the forefront and tackle the issue together.
Sustainability leadership: It's all about the journey
There's nothing new in businesses taking a leading role in social change, but there's growing evidence that it is beginning to happen on a scale we haven't seen before.
AB Sugar targets water, carbon and plastics under new sustainability commitment
Global sugar company AB Sugar has launched its first ever group-wide sustainability report, outlining bold new commitments to cut carbon emissions and water use by 30% and ensure all plastic packaging is reusable, recyclable or bio-degradable by 2030.
How to innovate for sustainability like a Googler
One important event in the corporate innovation calendar is Boston Consulting Group's annual 'Most Innovative Companies' benchmark. This year Google was again acknowledged for its innovation leadership (holding the number two spot for the fourth year, again behind Apple) and the digital technology giant is also responsible for one of my favourite innovation projects. This blog unpacks the ways that Google, and other leading innovators, can teach us much about how we can and should be innovating for sustainability.
How technology can power our connection to the natural world
Humanity continues to find new ways of pushing the limits of technology, to discover the edges of innovation. Whether it's sending a car into space, exploring the potential for nanotechnology to support hyper-targeted drug therapies, creating virtual worlds or an artificial intelligence that responds to our spoken commands; most of these ideas were solely in the domain of science fiction 30 years ago.
edie Live 2018: Show programme complete as plastics and SDGs take centre stage
The show content for edie's annual exhibition has been confirmed, with plastics waste, the Sustainable Development Goals (SDGs), energy storage and employee engagement among the hot topics that will be debated across four theatres at the two-day show in May.
Top 10 sustainability stories of March 2018
It was a month of plastic take back schemes, big Sustainable Development Goals (SDGs) commitments and high-profile business innovations. Take a look back at March's biggest sustainability stories in this round-up.
In Practice: The 'world-first' closed-loop glass recycling facility
Knauf Insulation's aim to ensure that recycled contents are embedded into the products it manufactures has seen the company strike a long-term partnership with waste specialists Veolia to create a closed-loop system for glass waste.
Starbucks pledges £7m to develop coffee cup solutions
Starbucks has declared a "moon shot for sustainability" by unveiling a £7m funding challenge to develop recyclable and compostable coffee cups, as well as agreeing to new "bean to cup" traceability technology to improve sourcing practices.
World Water Day - How we can ensure resilience of our water supplies
Peter Simpson, CEO, Anglian Water, discusses the action we can take together on World Water Day to ensure the resilience of our water supplies
Are businesses thinking about the SDGs when targeting plastics?
The recent wave of pledges against single-use plastic could lead to unintended consequences due to a lack of cross-sector alignment that is failing to examine the role of packaging in delivering the Sustainable Development Goals (SDGs).
The 'resource currency': Pushing sustainability higher up the corporate agenda
Recently, I was lucky enough to be invited to speak at the edie Sustainability Leaders Forum. Everyone I spoke to was passionate about pushing sustainability up the agenda in their respective boardrooms so for me, this was an ideal opportunity to engage with businesses which have already bought into the sustainability concept, but who feel they can make an even greater difference in the way their businesses think and operate.
Veolia opens 'world-first' closed-loop glass recycling facility
A new £10m high-tech recycling facility which turns glass into insulation has been hailed as a "real boost" for the UK's circular economy.
Lidl UK exploring deposit return scheme as part of plastic waste commitment
Lidl UK has today (9 March) unveiled a package of new commitments to reduce plastic waste, including plans to remove all single-use plastic bags, reduce the quantity of plastic packaging by one-fifth and consider a deposit return scheme for plastic containers.
Plastic pledges provide gateway to circular economy, says John Lewis
The recent focus on plastic pollution has given sustainability professionals an opportunity to "reframe the narrative" on resource efficiency to move business models towards the circular economy, John Lewis's sustainability manager Ben Thomas has claimed.
edie Explains: The circular economy
This brand new edie Explains guide breaks down everything there is to know about achieving a circular economy for your business.
Achieving a circular economy: New business guide launched by edie
Organisations looking to accelerate the transition to a circular economy now have access to a comprehensive 'edie explains' guide which breaks down everything there is to know about achieving a zero-waste world.
Sustainable Business Covered podcast: Sustainable packaging and the plastics problem
edie travels to the Museum of Brands to discuss solutions to plastic waste and wider resource efficiency issues with business representatives from Iceland, Tetra Pak and James Cropper.
The public mood is changing – how can business talk to customers about sustainability?
The public mood appears to be changing. David Attenborough's emotive Blue Planet backed by on-going campaigns in the Daily Mail and on Sky has focussed attention on single use plastics. Michael Gove, eager for a positive post-Brexit platform, has sensed an opportunity and started talking about new legislation. Sustainability is creeping up the agenda, customers are getting inquisitive about company behaviour. How should business respond?
Virgin Trains hands over old uniforms to prison in recycling scheme
Prisoners at HMP Northumberland will take part in a recycling initiative which will see old Virgin Trains uniforms transformed into new textiles in a bid to reduce reoffending rates.
Mothercare and Hubbub expand baby clothing redistribution scheme nationwide
A pilot between environmental charity Hubbub and Mothercare to redistribute baby clothing is being expanded nationwide, after more than 20,000 items of clothing were allocated to around 2,000 families last year.
Achieving a sustainable future is Mission Possible
What does the sustainable business of 2030 look like? This is the question asked to 18 sustainability business leaders in a two-day workshop as part of the edie Sustainability Leaders Forum, sponsored by Cranfield University and facilitated by Organisations that Flow; where it is a Mission Possible to achieve a sustainable future.