Circular roundtable: How can businesses accelerate the resource revolution?
Sustainability and corporate responsibility managers from a range of businesses recently gathered in London for an exclusive roundtable hosted by edie and EDF Energy, to discuss how organisations are stepping up efforts to accelerate a circular economy.
Zara pledges 100% 'sustainable' fabrics by 2025
Fashion chain Zara is set to switch all collections to 100% "sustainable" fabrics by the start of 2025.
Hubbub launches fourth waste-cleaning boat made from recycled plastics
Environmental charity Hubbub has launched a fourth waste-cleaning boat made from recycled plastic, after partnering with beauty brand Kiehl's to fund a further expansion to its 'plastic fishing' initiative.
Fashion giants to 'transform' their jeans in circular economy drive
A coalition of big-name global fashion brands including H&M Group, Gap and Tommy Hilfiger have pledged to align their denim designs and manufacturing with a new circular economy framework.
Tesco and AB Sugar confirmed for edie's Earth Overshoot webinar
edie's next webinar (Monday 29 July) will see sustainability experts from Tesco, AB Sugar and the Global Footprint Network discuss how business can champion the circular economy to push back Earth Overshoot Day - the day that humanity uses up all of the planet's natural resources for the year.
Coca-Cola and Merlin Entertainments extend on-the-go plastic recycling initiative
Coca-Cola Great Britain has announced it has extended a project to place onsite reverse vending machines for plastic bottles at major UK attractions including Alton Towers Resort, Thorpe Park, and Legoland Windsor, after a trial collected more than 26,000 bottles last year.
From waste to wealth: Creating a circular electronics industry
As our use of electronic devices and equipment has boomed in recent years, it has brought opportunities to create new jobs, tackle climate change and other environmental challenges, deliver health care and expand education.
Fashion giants 'must 'urgently accelerate circular economy action'
Of the 213 circular economy targets for 2020 set by 90 big-name fashion companies taking part in a collaborative circular economy campaign, just one-fifth (21%) have been met.
Deposit return system for plastics could generate £2bn for UK economy
An "all-in" deposit return system that accounted for all types of drinks cans and bottles in the UK could generate up to £2bn for the economy over a 10-year period, compared to £250m for an "on-the-go" system that collected less.
Unilever's refills and the 'world's first' 100% recycled hoodie: The best green innovations of the week
Every week, numerous eye-catching and potentially transformational innovations are being developed to help businesses and nations turn their green ambitions into actions. Here, we round up six of the best.
edie's Earth Overshoot webinar: How business can #MoveTheDate through a circular economy
edie's next webinar, hosted in association with Centrica Business Solutions, will focus on how businesses can champion the circular economy and low-carbon innovation to help push back Earth Overshoot Day - the day that humanity uses up all of the planet's natural resources for the year.
Seven things sustainability professionals can learn from Hugh and Anita's War on Plastic
The BBC's docuseries exploring how the public, government officials and corporates are fuelling an unsustainable demand for plastics concluded on Monday (24 June). Here, edie highlights seven key lessons that the series can teach sustainability professionals.
Beyond 'token' items: What's next for London's war on plastics?
Some 18 months ago, Blue Planet 2 first aired, spurring an exponential growth in public action against plastics that has changed what business and policy leadership look like. But what's next on the road to an economy free from unnecessary plastics?
Google's new circular economy strategy to 'maximise reuse' across its operations
Tech giant Google has launched a new circular economy initiative aimed at addressing an "inherently unsustainable" demand for resources and products by leveraging the transformational potential of technology.
Manufacturer 3M joins Ellen MacArthur Foundation's CE100 initiative
Multinational consumer goods, healthcare and industry manufacturer 3M has pledged to champion the circular economy and make the best use of the planet's resources by joining the Ellen MacArthur Foundation's CE100 initiative.
Food and drink giants press for long-term policies on decarbonisation and circularity
A collection of more than 30 organisations across the UK's food and drink supply chain have urged Ministers to bolster policies around long-term decarbonisation, climate resilience and resource efficiency for the sector.
Tarmac's recycled asphalt and Unilever's plastic-free boxes: The best green innovations of the week
Every week, numerous eye-catching and potentially transformational innovations are being developed to help businesses and nations turn their green ambitions into actions. Here, we round up six of the best.
edie explains: ISO 50001
This updated ISO 50001 guide, produced in association with edie's supporting partner Centrica Business Solutions, provides an in-depth summary of the ISO 50001 Standard which can be used by an organisation to establish and maintain a continuous level of energy performance improvements.
Sustainable Business Covered podcast: Net-zero announcements and plastic-free communities
Episode 65 of the Sustainable Business Covered podcast sees edie's content editor Matt Mace and reporter Sarah George discuss net-zero legislation before introducing three exclusive interviews focused on resource efficiency with Canary Wharf Group, the Eden Project and the London Waste and Recycling Board (LWARB).
Estée Lauder to develop refillable packaging as part of circular economy drive
US-based cosmetics giant Estée Lauder has vowed to develop reusable and refillable packaging by 2025, as part of a sweeping new set of resource efficiency commitments.
The Big Business Plastics Debate (Part Two): How can we create a 'ripple effect' of change?
In the second of our two-part feature from the Big Plastics Debate at edie Live 2019, we move the conversation on to explore how businesses and policymakers can harness the momentum of environmental campaigns and protests to drive a new 'social norm' around plastics.
Fashion retailers team up to trial new closed-loop business models
A coalition of fashion retailers including Ted Baker are set to pilot more resource-efficient business models, such garment repair, resale and rental, to determine whether they are economically viable solutions to the sector's waste challenges.
Achieving a circular economy: New business guide launched by edie
Organisations looking to accelerate the transition to a circular economy now have access to a comprehensive 'edie explains' guide which breaks down everything there is to know about achieving a zero-waste world.
Talking single-use plastics with Lucy Siegle and Fiona Ball
edie's Mission Possible sofa chat show returns for 2019. In the second episode, edie discusses plastics with author, broadcaster and ethical living journalist Lucy Siegle and Sky's head of inspirational business Fiona Ball.
Insight, inspiration and innovation continue into final day of edie Live 2019
Members of the UK's sustainability and energy management communities have descended upon the NEC in their thousands, with sessions at full capacity throughout the first day of edie Live 2019 and the action now set continue into the second and final day (22 May).
Governments and businesses urged to collaboratively support recycling in developing nations
Amid what Sir David Attenborough has dubbed an "unfolding catastrophe" of plastic pollution in developing nations, urgent calls have been made for governments and finance firms to make collective and "significant investment" in circular economy systems across Africa, Asia and Latin America.
Edinburgh commits to become 'net-zero' carbon city by 2030
Edinburgh City Council (ECC) has pledged to ensure that the city operates on a "net-zero" carbon basis by 2030 - 15 years before Scotland's national net-zero target for 2045.
Circular economies and scenario analysis: How Rolls Royce is innovating for zero-carbon operations
EXCLUSIVE: As the UK Government mulls over whether to adopt a 2050 target for net-zero carbon emissions, engineering and aerospace giant Rolls Royce is going beyond the "low-hanging fruit" as it continues on its pathway to zero-carbon operations by 2030.
Inside P&G's plastics packaging strategy
EXCLUSIVE: Procter & Gamble's principal scientist and packaging technologist, Gian De Belder, has outlined the company's five-pillar approach to improving the recyclability of its packaging through science-based studies and "Holy Grail" collaborative projects.
How Farfetch is uniting designers, retailers and shoppers to create a circular fashion economy
EXCLUSIVE: Digital fashion platform Farfetch has been serious about the circular economy since its foundation. But amid growing demands for more ambitious action on waste, its chief sustainability officer has told edie that the firm now views resale and repair as an "amazing commercial opportunity".
Top 10 'must-attend' sessions at edie Live 2019
With a week to go until the show doors open, the edie editorial team picks 10 standout case studies set to take the stage at the UK's largest sustainability and energy exhibition, edie Live, as it returns to the NEC Birmingham on 21-22 May.
edie's Mission Possible campaign evolves with launch of dedicated Plastics Hub microsite
edie's Plastics Hub a content-driven campaign that will support sustainability and resource efficiency professionals on our collective mission to eliminate single-use plastics - has a new home on the Mission Possible microsite.
Lucy Siegle confirmed for Sustainability Keynote at edie Live 2019
Renowned ethical living and environmental journalist Lucy Siegle completes a star-studded line-up of expert speakers appearing at the UK's largest sustainability and energy exhibition, edie Live, as it returns to the NEC Birmingham on 21-22 May.
Environment ranks behind health and wellbeing as main business priority
Environmental issues such as the circular economy and net-zero carbon targets have been highlighted as a main priority by more than one-third of UK businesses, second only to health and wellbeing, according to a new Responsible Business Tracker.
Seven tips for turning your organisation's green ambitions into ACTION
During a sustainability leadership webinar hosted by edie last week, representatives from Tideway, Business in the Community (BITC), WSP and EDF Energy gave their advice for sustainability and energy professionals looking to turn green ambitions into tangible actions. Here, we round up their key takeaways.
edie Explains: The circular economy
This new and updated edie Explains guide breaks down everything there is to know about achieving a circular economy for your business.
Now on demand: ambition into action webinar featuring Tideway, WSP and BITC
Listen now on demand to edie's exclusive one-hour webinar featuring sustainable business experts from Tideway, WSP, the BITC and EDF Energy, who will discuss how UK businesses can ramp up their efforts to reduce energy and resource use in 2019-20.
Apple to launch material recovery lab after ramping up circular economy drive
Technology giant Apple is set to open a new research and development lab focused on cl osed-loop solutions this year, after diverting more than 48,000 metric tonnes of electronic waste from landfill during 2018.
Ikea reveals mixed progress towards 'climate-positive' and circular economy goals
The world's largest furniture retailer has revealed that 70% of the materials used to make its products during 2018 were either renewable or recycled, as it strives to reach the 100% mark by 2030.
HP pledges to make all printed pages 'forest positive'
HP will help customers transition to a low-carbon and resource-efficient future, after pledging that every page printed using an HP printer will be "forest positive".
Asda removes 6,500 tonnes of plastic from own-brand packaging
UK supermarket Asda has removed 6,500 tonnes of plastic from its own brand packaging over the last 12 months, the equivalent weight of around 600 million empty plastic bottles.
Ikea creates blockchain solution to "democratise" renewable energy
Plans have been created by furniture giant Ikea's innovation lab Space 10 to develop a blockchain-powered solar microgrid.
SC Johnson launches industry-first 100% ocean plastic bottle
Home cleaning product manufacturer SC Johnson has developed the industry's first plastic bottle made entirely from recycled ocean plastic for its Windex cleaning brand.
Business giants team up to combat plastic pollution 'leaks'
Adidas, Dow Chemical Company and McDonald's are among the 18 big-name businesses to have co-founded a new alliance aimed at creating frameworks to measure, map and reduce plastic and microplastic pollution across the globe.
Government turns to blockchain to boost waste management transparency
The UK Government has unveiled plans to invest in startups which are using digital technologies like blockchain and machine learning to solve the nation's most pressing waste management issues.
Turning ambition into action: edie Live returns for 2019 with host of new features
Collaborative workshops, a dedicated Plastics Hub and a Future Systems Hackathon are just some of the exciting new features that will be available edie Live 2019 as the UK's largest sustainability and energy exhibition returns to the NEC Birmingham on 21-22 May.
Tax fashion brands to fund circular economy for garments, MPs urge
A group of MPs is calling on the UK Government to introduce policies which would see fashion brands pay a producer responsibility charge of 1p for every garment they produce, in addition to lower rates of tax for companies minimising the environmental footprint of their products.
Plastic budgets: Climate Change Act model could solve UK plastics crisis, MPs claim
Ahead of the Government's Resources and Waste Strategy (RWS) consultations, MPs are calling for the "urgent" introduction plastic waste legislation which follows the framework of the Climate Change Act, setting ever-stricter and legally binding recycling targets.
Living Lagom in London: Inside Ikea's new 'leading' sustainable store
edie reporter Sarah George takes a trip to Greenwich to learn how Ikea's new store - touted as its "most sustainable" UK location to date - evidences the company's shift towards circularity and 'climate-positivity'.
Ikea to launch furniture rental offering as part of circular economy shift
The world's largest furniture retailer has unveiled plans to rent its products to consumers for the first time, as it strives to become a 'net-positive' business by 2030.
Davos 2019: Circular economy opportunities and everything else you may have missed
Over the past few days, sustainability professionals have been bombarded with reports and announcements as more than 3,000 business leaders, policymakers, thought leaders and Matt Damon gathered in Davos for the World Economic Forum (WEF). This round-up highlights the key talking points that you need to know.
Circular food 'revolution' could unlock $2.7trn per year, Ellen MacArthur study finds
Embedding circular economy principles within the global agri-food sector could contribute $2.7trn (£2.1trn) to the global economy through decreased healthcare and environmental restoration costs, a new Ellen MacArthur Foundation report has concluded.
SC Johnson and Ellen MacArthur Foundation partner to spur circular economy progress
US-based consumer goods firm SC Johnson has forged a new circular economy partnership with the Ellen MacArthur Foundation, in a bid to scale-up closed-loop solutions to the global plastics pollution problem.
Thinkathons and Hackathons: How new ways of thinking could solve the plastics problem
With awareness of plastic pollution at an all-time high, the onus is now on corporates to harness young and creative minds in innovative ways to solve the issue. Could 'Hackathons' and 'Thinkathons' hold the key?
Report: AI could offer £167bn circular opportunity for food and electronics sectors each year
Artificial Intelligence (AI) could unlock almost £170bn in value a year for the food and consumer electronics industries alone by designing out waste by 2030, according to a new report from the Ellen MacArthur Foundation and Google.
'A 1.5C world is circular': Nations urged to drive resource productivity to reach climate goals
A new report released today (22 January) at the World Economic Forum meeting in Davos has outlined the urgent need for nations to "wake up to the potential" of the circular economy in order to push the world towards the Paris Agreement's more ambitious pathway.
Enel and Hewlett Packard Enterprise join CE100 to accelerate closed-loop transition
Enel Group and Hewlett Packard Enterprise (HPE) have become the latest corporate members of Circular Economy 100 (CE100), the innovation platform launched by the Ellen MacArthur Foundation to accelerate closed-loop ambitions.
edie opens applications for 'Plastics Thinkathon' at Sustainability Leaders Forum
Sustainability, energy and resource efficiency professionals are being called upon to help businesses collectively solve the problem of plastics pollution by taking part in a unique 'Plastics Thinkathon' on the sidelines of edie's Sustainability Leaders Forum in London next month.
Nominations for edie's '30 Under 30' campaign close THIS FRIDAY
Ambitious young sustainability and energy professionals have until this Friday, 18 January, to apply for 30 Under 30 - an all-new networking programme created by edie for the next generation of business leaders to share ideas and further their careers.
19 New Year's resolutions for sustainability professionals in 2019
Love them or hate them, New Year's resolutions are a tool to motivate and inspire individuals to start a new calendar year with renewed focus. Here, edie has listed 19 resolutions for sustainability professionals in 2019 that will help businesses ignite a new era of leadership.
Available on demand: edie's 30-minute masterclass on stakeholder engagement
Sustainability professionals seeking to develop the skills needed to understand and engage with a range of stakeholders to optimise approaches to sustainability can now access a 30-minute masterclass webinar.
ASOS boss: The circular economy is the only way forward for fashion retailers
Fashion retailers that fail to adopt circular economy principles and encourage consumers to make their clothes last longer will fail to survive in a new era of consumer awareness, ASOS's chief executive Nick Beighton has argued.
Is the fashion industry about to have its 'plastics moment'?
With MPs urging clothing brands to disclose impacts, consumers increasingly protesting "fast fashion" and documentaries on the true cost of cheap garments emerging at a pace, edie explores whether the fashion industry is set to have its "plastics moment".
Black Friday is the antithesis of sustainable business, but there's an alternative
It's that time again. Today is Black Friday, the biggest sales event of the year, as Britain's retailers stack high and sell low before Christmas. Sustainable Development Goal 12 (sustainable consumption and production patterns) seems all but forgotten for the time being.
UK businesses target resource productivity through 'waste to wealth' commitment
A group of more than 40 major businesses including Unilever, Sky, Iceland and PwC have signed a new "waste to wealth" commitment that aims to double the UK's resource productivity by 2030.
Tetra Pak partners with Veolia to improve recyclability of beverage carton components
Packaging giant Tetra Pak has partnered with global resource and waste management firm Veolia to develop technologies and infrastructure that will enable all components of beverage cartons to be recycled within the European Union (EU).
Kick-starting 2019 with the Sustainability Leadership Programme
For those of you looking to make 2019 the year that you lead your organisations to sustainable growth, Cranfield and edie's new Sustainability Leadership Programme - starting in January - is the ideal opportunity to set yourself up for success.
Retailers to pay up to £1bn for recycling under waste strategy
Supermarkets, retailers and major drinks brands are set to pay tens of millions of pounds more towards recycling their used packaging under the government's new waste strategy expected to be published this month, the Guardian understands.
Glasgow unveils ambition to become Scotland's first 'circular city'
Glasgow City Council has this week outlined a plan to become Scotland's first "circular city", by reducing its domestic and commercial waste footprint and implementing measures to encourage reuse and recycling.
Scotland's cities can unlock £1bn circular economy boon, says report
First Minister Nicola Sturgeon has urged Scotland's largest cities to transform waste processes and operations to capture a £1bn economic growth opportunity highlighted by a new Zero Waste Scotland report, released today (31 October).
edie's next 30-minute masterclass: How to engage with stakeholders on sustainability
Sustainability professionals seeking to develop the skills needed to understand and engage with a range of stakeholders to optimise approaches to sustainability are invited to take part in a free, online masterclass taking place on Wednesday 28 November.
PepsiCo to use 25% recycled content in plastics packaging by 2025
Beverage giant PepsiCo has revamped its approach to plastics by pledging to use 25% recycled content in plastic packaging by 2025 and working with suppliers and partners to advocate for improved recycling infrastructure and policy across the globe.
Business giants join Ellen MacArthur Foundation's global commitment to eradicate plastics pollution
Business giants, financial investors, non-profit organisations and national Governments have vowed to eradicate plastic waste and pollution, as part of a new Global Commitment spearheaded by the Ellen MacArthur Foundation.
Thinking of going circular? Start with your energy
Businesses are increasingly looking to move away from linear to circular models in their operations and supply chain as we strive to reach our Paris 2050 goals, but where does energy fit in this picture and how can it help businesses be sustainably profitable and profit sustainably?
Unilever partners with Veolia to create circular economy for plastic packaging
Consumer goods giant Unilever has today (24 October) agreed a partnership with waste management Veolia, which will see the companies work together to develop innovative solutions to the plastic waste crisis.
Could a 'no deal' Brexit be a 'golden opportunity' for the UK's green economy?
In light of the Government’s latest wave of 'no deal' Brexit planning updates, resource management experts have claimed that the scenario could force the UK to manage its waste more efficiently.
Fashion industry 'playing catch-up' with the circular economy, says H&M Foundation
EXCLUSIVE: With reports continuing to reveal the extent of the environmental and social damage being caused by fast-fashion, not-for-profit sustainable development organisation H&M Foundation believes the industry is now on the cusp of a radical sustainability shift towards the circular economy.
P&G joins Circular Economy 100 to accelerate closed-loop transition
Procter & Gamble (P&G) is among four new corporate members of the Circular Economy 100 (CE100), the innovation platform launched by the Ellen MacArthur Foundation to accelerate circular economy ambitions.
Plastic-fighting bubbles and AI-powered bins: The best green innovations of the week
A number of eye-catching and potentially transformational innovations have emerged that could help businesses and nations accelerate the transition to a low-carbon, resource-efficient economy. Here, edie rounds-up six of the best.
Plastics, Pledge Walls the potential 'death' of CSR: Top 10 sustainability stories of September 2018
Another month has passed which means it's time to remind ourselves of September's most-read sustainability stories and standout pieces of content from September - from massive plastic phase-outs and circular economy masterclasses to new supply chain commitments and a discussion about the future of CSR.
Inside Unilever's plastics packaging strategy
EXCLUSIVE: Unilever's chief R&D officer David Blanchard has outlined the company's three-pillar approach to improving the recyclability of its product packaging, focusing on "less", "better" and "no plastics" solutions.
30-minute masterclass: Seven ways to adopt the circular economy across your business
During a 30-minute masterclass webinar hosted by edie last week, Cranfield University's senior lecturer in circular innovation Fiona Charnley outlined the essential skills needed to implement circular economy principles. Here, edie rounds up her key takeaways.
LAST CHANCE to enter the Sustainability Leaders Awards 2019
Its Deadline day for the revamped Sustainability Leaders Awards, meaning that if you want your green business project, strategy or team to get the recognition it deserves, entries must be submitted by 5pm TODAY.
Available on demand: edie's 30-minute masterclass on implementing the circular economy
Sustainability professionals seeking to drive value from the transition to a circular economy can now watch the free 30-minute masterclass, which is available on demand.
Meet the Sustainability Leader: TerraCycle, P&G and SUEZ - Sustainable Supply Chains
With entries closing this week for edie's revamped 2019 Sustainability Leaders Awards, this new feature series will showcase the achievements of the 2018 winners, revealing their secrets to success. Up next: our 2018 Sustainable Supply Chains winners, TerraCycle, P&G and SUEZ.
SUEZ calls for extended producer responsibility system to spark 'waste revolution'
Waste and resource management firm SUEZ has called on the UK Government to extend its existing Producer Responsibility Obligation (PRO) framework and raise the cost of Packaging Recovery Notes (PRNs) to accelerate the shift to a circular economy.
Sustainable Business Covered podcast: In the Green Room with Ball's Ramon Arratia
Welcome back to the green room - edie's exclusive interview hub for sustainability leaders, brought to you as part of the Sustainable Business Covered podcast. Up next to provide the insights of a leading sustainable business: Ball Corporation's sustainability director Ramon Arratia.
Henkel bolsters its sustainable packaging strategy
German chemical and consumer goods firm Henkel has joined the corporate war on waste with a pledge to ensure consumers can recycle, reuse or compost its packaging by 2025.
Burberry to stop burning unsold products as part of resource efficiency drive
Luxury fashion brand Burberry has announced it will stop destroying products deemed unsaleable with immediate effect, just months after it was revealed that the brand had burned more than £28m worth of stock over the past 12 months.
Dyson's EV hub and Unilever's solar partnership: The sustainability success stories of the week
As part of our Mission Possible campaign, edie brings you this weekly round-up of five of the best sustainability success stories of the week from across the globe.
UK's largest recycling centre opens in Scotland
The UK's largest recycling centre has officially opened in Livingston, Scotland, on the same day that waste experts called on the UK Government to scrap weight-based recycling targets post-Brexit.
Cradle to Cradle: C&A launches 'world's most circular' jeans
Fashion retailer C&A has this week launched the world's first Gold level Cradle to Cradle (C2C) Certified jeans, and is now providing other clothing brands with the tools they need to produce equally sustainable denim garments.
edie's next 30-minute masterclass: How to implement the circular economy
Sustainability professionals seeking to drive value from the transition to a circular economy are invited to take part in a free, online masterclass taking place on Wednesday 12 September.
The burning question: Can Burberry spark a resource revolution in the fashion industry?
EXCLUSIVE: In contrast to the public uproar over the burning of almost £30m worth of stock, luxury fashion brand Burberry is on a journey to "foster business models" that redefine waste and embed the circular economy into an industry riddled with "fast fashion" discrepancies.
Delta Air Lines to recycle 158 tonnes of old uniforms in textile diversion scheme
Delta Air Lines has announced that it will send more than 158 tonnes of its old uniforms to be upcycled or recycled in what it claims will be one of the largest textile diversion schemes by a single US-based corporation.
Starbucks' nationwide 5p cup charge to fund Hubbub's waste-cleaning boat
Starbucks has this week introduced its 5p paper cup charge to all 950 UK stores, with the proceeds of the charge to be used by environmental charity Hubbub to fund a plastic boat set to clean up waste in the Thames.
Canary Wharf Group commits to becoming world's first plastic-free commercial centre
Canary Wharf Group (CWG) has pledged to become a plastic-free community across its 16.5 million sq. ft London real estate, in a bid to help businesses and the wider community reduce the amount of single-use plastics in circulation.
On the Mission Possible sofa with Interface's Jon Khoo and Kingfisher's Caroline Laurie
The eighth and final episode of our new sustainable business chat show sees Interface's innovation partner Jon Khoo joined by Kingfisher's head of sustainability Caroline Laurie to discuss how sustainability can be embedded across the business, including at boardroom level.
Luxury sector unites to create roadmap for sustainability
Major luxury firms such as Ralph Lauren, Louis Vuitton and Chanel have developed a sustainable roadmap to help the sector address the challenges posed by climate change, biodiversity loss and rising economic inequality.
Operationalising sustainability as an opportunity
I could have started my talk by acknowledging how sustainability managers find themselves in a cross-fire between contributing to the delivery of competitive goods and services on the one hand and responding to increasing consumer awareness and international and national policy goals on environmental matters on the other hand.