Communications
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Coca-Cola's new communications ad uses 1,500 pieces of recycled plastic
Coca-Cola has turned to stop-motion animation to launch a multi-million pound consumer awareness campaign to highlight the recyclability of its products, marking the first time the global drinks giant has issued a sustainability campaign in the UK.
Survey: Corporate responsibility improves staff recruitment and customer relations
Corporate responsibility, with an emphasis on environmental action, is resonating amongst staff and consumers, offering better recruitment options for firms that embrace sustainability agendas, a new survey has found.
TODAY AT 11AM (BST): 30-minute masterclass on achieving business buy-in for sustainability
A free online masterclass will be held today, Thursday 22 June, to help sustainability and CSR professionals effectively engage internal stakeholders in projects and initiatives and ensure the message is not getting lost between departments.
How can we forge a deeper connection with consumers on sustainability?
EXCLUSIVE: Sustainability practitioners need to personalise their communications strategies to drive engagement with an increasingly ethically-conscious consumer base, a cross-sector panel of experts has concluded.
Meet the experts for free one-to-one advice
Let our experts steer you along the route to achieving best practice in sustainability, help you grasp complex issues, absorb new trends, deep dive into strategy and tackle challenges with confidence. And all in a one-to-one tailored consultation.
IPCC must address ‘language barrier’ between climate science and sustainability
EXCLUSIVE: The fight against climate change is being hindered by a gap in culture and language between the science and sustainability communities, which is leading to a disengagement over climate action, a leading academic on the subject has told edie.
Making the connection: What does a winning sustainability communications strategy look like?
From breaking down interdepartmental language barriers to aligning specific CSR targets with broader corporate goals, effective communication techniques have become something of an art form among sustainability professionals in recent times. So, what does a successful, all-encompassing communications strategy look like?
A guide to effective sustainability communications
Whether it's driving engaging with employees to maximise results, with stakeholders to translate progress, or with consumers to drive awareness and brand value, getting sustainability communications right is crucial, and getting it wrong can be disastrous.
The Sustainable Business Covered podcast: Episode 21 - Getting engaged with sustainability
It's all about engagement this month on edie and for this special episode of the podcast we sit down with the experts to discuss the most effective ways of ensuring your key stakeholders are on-board and engaged with your sustainability strategy.
Captivating CSR: How to produce an engaging sustainability report
Ahead of edie's Smarter Sustainability Reporting conference, Matt Mace investigates how companies are going beyond compliance with their reports to drive engagement on a range of CSR issues among key stakeholders.
Engagement evolution: 6 exciting trends directing the future of sustainability communications
As edie's engagement month of editorial content rolls on, we round-up some of the latest techniques and platforms businesses are using to drive sustainability engagement among internal and external stakeholders.
Clearer marketing can open £800bn windfall for 'sustainable' brands, says Unilever
Brands that move to promote the sustainability credentials of their products more clearly can tap into a £817bn market opportunity catalysed by a growth in awareness amongst consumers, new research from Unilever has suggested.
VIDEO: 60-second sustainability skill - The Influencer (Part 2)
The next in our mini-series of short videos produced as part of edie's 'sustainability skills' month sees The Body's Shop's Kate Levine give her take on the importance of influencing skills for sustainability professionals to drive positive change within their organisation and beyond.
Choice editing: a crucial next step for the circular economy?
Manufacturers and retailers should go beyond using persuasion techniques to encourage resource-efficient behaviours towards the process of 'choice editing', where hard-to-recycle products are removed from shelves or certain materials are eliminated from packaging in order to limit consumer choices around the circular economy.
Businesses must address 'internal disconnect' to deliver sustainability success
Sustainability and investor agendas are becoming increasingly intertwined, but gaps in knowledge and understanding are preventing companies and investors from sharpening their focus on long-term sustainable value creation, a new report has found.
Waste management industry unites to develop 'first ever' National Recycling Guidelines
Britain's rising recycling contamination levels could be pulled back on track thanks to a new set of guidelines developed by the waste management industry which detail exactly what can and cannot be accepted for recycling at the kerbside.
Energy storage in the UK: An overview
The aim of this report is to increase knowledge of the industry among various stakeholders.
A Resourceful Future – Expanding the UK Economy
This report by SUEZ reveals that more than £9bn could be added to the UK economy by integrating circular economy principles into the country’s emerging industrial strategy.
Virgin Media and Heineken USA revolutionise CSR reporting with gamification and 360-degree video
EXCLUSIVE: As investors, campaign groups and consumers continue to pile pressure on companies to accelerate progress towards ambitious climate goals, some of the stalwarts of sustainability reporting are beginning to look beyond traditional methods of disclosure to drive stakeholder engagement with their CSR reports.
The 'S' word: A guide to communicating sustainability to consumers
In the final part of edie's 'guide-to' series for sustainable professionals, Matt Mace explores how to communicate sustainability to different business departments and consumers, and asks the experts whether it is time to disregard the 'S' word altogether.
Could rewards schemes reinvigorate Britain's static recycling rates?
Long-term investment in rewards-based behaviour change schemes is the only way to reinvigorate plateauing recycling rates in a post-Brexit Britain, with 'quick-win' solutions failing to deliver for local authorities across the country.
The Sustainable Business Covered podcast: Episode 04 - Plan A progress and carbon-neutral beer
Listen to exclusive interviews with M&S's director of sustainable business Mike Barry, the new director of the Corporate Leaders Group Jill Duggan, and Heineken's director of global sustainable development Michael Dickstein in this fourth episode of the Sustainable Business Covered podcast.
Sustainability professionals must adopt 'courageous leadership' skills, says P&G
EXCLUSIVE: Integrating sustainability as a business strategy requires "courageous leadership" in a world with limited resources and environmental challenges, according to Procter & Gamble's (P&G) global sustainability director.
The Sustainable Business Covered podcast: Episode 02 - Monkey dating and the 'S' word
The edie editorial team brings you the latest news, insight and inspiration from the world of sustainable business with this latest podcast episode, featuring an exclusive interview with The Body Shop and a behind-the-scenes look at the Sustainability Communications Conference.
Sustainable Business Covered podcast: Episode 02 - Monkey dating and the 'S' word
Listen to an exclusive interview with The Body Shop's director of corporate responsibility and go behind the scenes at edie's Sustainability Communications Conference in this second episode of the Sustainable Business Covered podcast.
World green building trends 2016
For green building to accelerate globally, building industry professionals require the latest data and trends to inform their decisions. The World Green Building Trends 2016 Study.
Selling sustainability: Business culture more effective than 'green' products
EXCLUSIVE: Companies should stop 'selling' sustainability and focus on creating products and brands that have green credentials embedded as a core value, industry experts have argued.
edie launches brand new Sustainability Skills Workshop
The sustainability leaders of tomorrow will be able to enhance their existing skills and develop new ones thanks to a brand new edie workshop being launched next year.
MSP hits out at UK's 'reluctance' over circular economy
EXCLUSIVE: Britain's transition to a circular economy is being stifled by an unenthusiastic Government that is seemingly reluctant to support EU regulation, according to Scotland's Environment Secretary Richard Lochhead.
Empowering change: Three steps to improve employee engagement
The recent flurry of ambitious new behaviour change programmes from big business shows no signs of abating, with sustainability professionals citing it as one of their top priorities this year.
The importance and benefits of corporate social responsibility
Global mining firm Vedanta has taken a new approach to corporate responsibility: it now claims to embed sustainable values across all of its activities; working with local communities, organisations and NGOs to design programmes that improve their quality of life.
Sustainability reporting: Employee engagement critical to overcome 'treacle layer' troubles
Communicating and embedding sustainability throughout an organisation is often hampered by a 'treacle layer' at operational level which can make it harder for businesses to develop new environmental strategies and produce succinct corporate social responsibility reports.
Sustainability reporting: explained
An introductory guide on the principle sustainability reporting frameworks and best practice guidance, from CSR sustainability consultancy CLT envirolaw.
Understanding ESOS: a Guide for Manufacturers
This free guide has been published by EEF, the manufacturers’ organisation, to help ease Britain’s manufacturers into ESOS – the Government’s flagship Energy Savings Opportunity Scheme.
Big Energy Vision: Nationwide campaign launched to encourage greener thinking
Kingfisher, Global Action Plan and the National Trust are among a host of big businesses and charities that have united to launch a major campaign which encourages UK households to control rising energy bills and reduce emissions.
Defra slammed for 'stepping back' from waste
Defra has been slammed for "stepping back" from waste and needs to show strong leadership in order to improve England's recycling rate, a cross-party committee of MPs has said.
The Circular Economy: what does it mean for the waste and resource management sector?
In the past twenty years, the emphasis of the waste and resource management sector has moved from landfill to recycling, and there is now a growing and increasingly powerful argument that the Circular Economy will increasingly dominate over the next decades.
Councils improve recycling rates by adopting reward schemes, new study finds
Local authorities that introduce recycling incentives for households tend to have higher recycling rates than those that offer compulsory recycling systems, according to new research.
Ed Davey gives Green Deal £100m cash injection
Household energy efficiency has been given a £100m boost with a funding add-on for the Green Deal Home Improvement Fund.
Superdry signs bag-saving charity pledge
Two weeks before the Scottish carrier bag charge comes into force, fashion brand Superdry has signed up to Zero Waste Scotland's Carrier Bag Commitment.
Virgin Media falling short of carbon reduction target
Virgin Media's total carbon emissions have risen by 2.6% since 2007, leaving the communications giant a long way from reaching its 2015 goal of a 15% reduction.
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