Communications
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5 sustainability communications lessons from David Attenborough’s Extinction: The Facts
David Attenborough's latest BBC documentary has been called both "heartwarming" and "gut-wrenching" since it aired on Sunday evening (13 September). But beyond the striking facts and shocking images, it provides viewers with several lessons on how to get environmental communications right, edie's senior reporter Sarah George explains.
Sustainability Leaders Awards open for entries ahead of virtual ceremony
edie is proud to announce that the UK's largest and most prestigious sustainable business awards scheme has opened for entries, offering organisations and individuals the opportunity to be recognised and celebrated for leading on sustainability, energy and climate action.
Flurry of corporate plastic announcements hints at a new normal for the circular economy
In what has been a bumper week for news stories on single-use plastics, edie explores how corporates are forging ahead with new collection and take-back schemes for recyclable packaging that had been delayed by the coronavirus pandemic.
#SustyTalk: Velux's Ingrid Reumert on lifetime emissions and the ecological crisis
edie's SustyTalk series continues with Velux's VP for global communications, sustainability & public affairs Ingrid Reumert discussing how the window and blind manufacturer plans to account for its historic carbon emissions in order to become "lifetime carbon neutral".
Resale, repair and environmental labelling: Selfridges accelerates efforts to sustainably 'reinvent retail'
Selfridges has outlined a string of new commitments and pilot projects around sustainable materials sourcing, environmental communications and resource-efficient business models like repair, resale and rental.
Flora owner to roll out carbon labelling to 100 million packs
Major food firm Upfield, which owns Flora and Proactiv, has revealed plans to introduce on-pack carbon labelling to 100 million packs by the end of 2021.
O2: 5G will play 'huge role' in decarbonising energy, transport and manufacturing
Telecoms giant O2 has published a new analysis of the role which ultrafast 5G could play in decarbonising the UK's economy, predicting that it could mitigate 269 megatonnes of CO2e emissions through to 2035.
Beyond disclosure and towards enablement: A deep dive into Virgin Media's new sustainability report
EXCLUSIVE: Virgin Media's latest sustainability report provides not only quantitative information for investors, customers and other stakeholders, but descriptive advice for other sustainability professionals. Here, edie speaks with the firm's head of sustainability Katie Buchanan to find out why and how her team are evolving their reporting practices.
Fashion footprint: Farfetch's new tool to highlight the environmental impact of clothing
Luxury fashion platform Farfetch has launched a new tool helping online customers to choose products with lower environmental impacts, including secondhand goods and those made using innovative renewable materials.
Logitech to roll out carbon labelling
Electronics giant Logitech is set to introduce labels communicating the carbon footprint of products to its entire portfolio, starting this year.
How will the CSR community respond to the Black Lives Matter movement?
The Black Lives Matter protests arrived in the UK this weekend, raising uncomfortable and sobering considerations for all communities and races. As the CSR profession continues to drive the world towards a green and just transition, how individuals and businesses respond to racism is critical.
Gucci cuts negative environmental impacts by two-fifths
Luxury fashion house Gucci has reduced its overall negative impact on the environment by 39% since 2015, putting it on track to exceed its 2025 target of a 40% reduction.
Seven top tips to engage on sustainability during a global pandemic
edie recently hosted an afternoon of back-to-back online events exploring best-practice advice into communicating, engaging and reporting on sustainability. Against a backdrop of a global pandemic, panellists outlined their thoughts on how businesses can keep sustainability high up the corporate agenda.
Available to watch on-demand:All three online events from the CSR reporting and communications sessions
edie ran a series of back-to-back online events on sustainability reporting and communications during the coronavirus pandemic, featuring speakers from Innocent Drinks, British American Tobacco, Toast Ale, Capgemini and more. All three sessions are now available to watch on-demand.
Ten sustainability signals for the new normal
While the overriding requirements for sustainability do not change as a result of the coronavirus pandemic, new priorities have emerged with implications for both action and communications.
Sustainable Business Covered podcast: Engagement, communicating and sustainability reporting
Episode 85 of the Sustainable Business Covered podcast takes place during a week of action around sustainability engagement. As such, edie speaks to experts from Nespresso, Thai Union and Mondi on how to engage with supply chains and excel at sustainability reporting.
Green buildings on the BBC: Is the built environment about to have its 'Blue Planet' moment?
The aftermath of BBC's Blue Planet 2 series sparked an unprecedented public outcry against single-use plastics, where businesses were firmly in the crosshairs. The nature document skirted around the issues of plastic waste in the ocean, but even just a fleeting lock at its impact sparked global change.
edie launches Sustainability Reporting and Communications Handbook to drive engagement during lockdown
edie has today (4 May) published a brand-new, free report detailing how sustainability professionals can relay the importance of sustainability to key stakeholders during the coronavirus pandemic; along with fresh insights to create, deliver and share a compelling sustainability report.
The Sustainability Reporting and Communications Handbook 2020
Launched during edie’s Engagement Week (4-8 May), the Sustainability Reporting and Communications Handbook 2020 provides readers with expert advice when it comes to relaying the importance of sustainability to key stakeholders; along with fresh insights to create, deliver and share a compelling sustainability report.
Innocent, Toast Ale, World GBC and more featuring in edie's ENGAGE Week (4-8 May)
Sustainability and reporting experts from a host of business and organisations have contributed to edie's ENGAGE Week of online content around communications and reporting, in the form of exclusive interviews, #SustyTalks and a free online event.
Engagement, Net-Zero & Mission Possible: edie gears up for bumper month of online content and events
With the UK lockdown continuing into May, edie is keeping up the positive sustainability and climate action with a host of exclusive interviews and reports, two themed weeks of free online events, and the launch of the flagship Mission Possible 2020 report.
SodaStream's 67 billion plastics pledge and Timberland's letter to nature: The Earth Day success stories
To mark Earth Day 2020 edie has rounded up some of the shining examples of business commitments to delivering sustainable products, services and campaigns.
In charts: How coronavirus is impacting sustainability professionals across the UK
EXCLUSIVE: An edie survey of more than 100 sustainability professionals across the country has revealed exactly how the global pandemic of Covid-19 has impacted day-to-day working for those leading the CSR agenda for their organisations. Here are the results...
WBA: Companies with embedded sustainability best-placed to weather coronavirus storm
EXCLUSIVE: Reports of business failures to safeguard employee livelihoods or the environment amid the coronavirus pandemic are emerging at a near-hourly basis - and those best-placed to avoid the impending storm from consumers and investors are those that have already taken ambitious action.
Study: Climate-wrecking products 'should come with smoking-style warnings'
Cigarette packets with grisly warnings of the consequences of smoking are intended to deter smokers. Now a group of public health experts says similar warnings should appear on high-carbon products, from airline tickets and energy bills to petrol pumps, to show consumers the health impacts of the climate crisis.
Coronavirus: Now is not the time for environmental grandstanding
The Covid-19 pandemic should urge us to couple environmental and social sustainability, not pit them against each other, edie's senior reporter Sarah George argues.
Six ways CSR professionals can communicate through the coronavirus outbreak
As the Covid 19 outbreak continues across the globe, CSR and sustainability professionals, like most, will be grappling with changes to their working schedule and job remit. Here, edie rounds up six pieces of best-practice advice for evolving engagement with key contacts during these uncertain times.
Film and TV giants are phasing out red meat, ditch plastic bottles and save energy
Netflix, Warner Bros. and Sky are among the businesses to have received praise for taking action on environmental issues such as plastics, food waste and energy efficiency.
Network Rail helps passengers to ditch three million plastic water bottles
By installing drinking fountains at its stations as part of the Refill campaign, Network Rail has helped to mitigate the use of three million single-use plastic water bottles over the past two years.
Facebook's former sustainability chief now helping staff pressure corporates on climate
Facebook's former sustainability director and Google's former clean energy czar Bill Weihl has launched a new venture aimed at helping staff at corporates press their employers for more ambitious climate action.
'Encourage and enable': How Unilever is walking the talk on plant-based diets
EXCLUSIVE: After its report detailing 50 foods which consumers should eat more frequently to help tackle environmental issues went viral last year, Unilever's largest food brand Knorr has detailed its work to embed the campaign's aims across its own supply chain.
Journey to the top: Are today's sustainability professionals tomorrow's chief executives?
H&M's appointment of Helena Helmersson as chief executive marks the first time a global corporation has appointed a former sustainability manager to lead the company. Could this be a sign that sustainability is becoming so integral to business that today's CSR professionals are tomorrow's corporate leaders?
Science and storytelling: How Iberostar is engaging staff and guests with ocean issues beyond plastics
EXCLUSIVE: In the wake of 'Blue Planet 2', hospitality and leisure companies found themselves at the sharp end of the so-called war on plastics. But now that the sector's plastic phase-out is underway, how can it use its many touch-points to drive engagement across a broader range of environmental issues?
Purpose and profit: Unilever on how to drive benefits across the triple bottom line
Last summer, the chief executives of more than 180 corporates signed a declaration stating that the purpose of big businesses is no longer to simply generate profit for shareholders - that action must also taken to address social and environmental issues. But how can businesses without purpose "built-in" begin this transformation?
Natural History Museum declares 'planetary emergency'
London's Natural History Museum has unveiled a new sustainability vision for the next 11 years, centred around tackling what it has declared as the "planetary emergency".
Chief executives need to embrace employee activists
Anyone attending the World Economic Forum Annual Meeting in Davos this week will be left in no doubt, that the success of their business, depends on thinking different. But as they seek to turn ambition into reality, do they have the support of the stakeholders that really matter?
Nestlé commits £1.6bn to food-grade recycled plastics, pledges to cut virgin plastics use by a third
Food and beverage giant Nestlé has committed £1.59bn to source food-grade recycled plastics to be used in its packaging, alongside a pledge to cut the amount of virgin plastics it sources by a third.
Forster Communications targets 'climate-positivity' by 2023
Social change PR agency Forster Communications has pledged to become 'climate-positive' by 2023, reversing and mitigating more negative environmental impacts than it generates through its direct and indirect actions.
Quorn rolls out carbon footprint labelling
Quorn Foods is introducing labels detailing the carbon footprint of its products to some of its most popular lines, as consumer interest in the climate impact of groceries rises.
Servitisation and social media storytelling: How retailers are approaching sustainability in 2020
January is now probably just as synonymous with retail discounts as it is with New Year's resolutions. But following a year of unprecedented climate activism, how are retailers planning to increase sustainability action and embed a 'purpose-beyond-profits' approach in 2020?
New report reveals surge in employee engagement on energy issues
EXCLUSIVE: The UK's declaration of a climate emergency combined with the recent climate strikes and protests has fuelled a surge in awareness of energy issues among employees across the country, according to the latest Business Energy Barometer conducted by edie.
Meet edie's 30 Under 30 Class of 2019: Phoebe Whittome, Virgin Media
This series profiles the members of edie's 30 Under 30 - a nomination-based community of 30 hugely talented young sustainability and energy professionals who have already achieved great things or are showing fantastic promise. Next up: Phoebe Whittome, sustainability manager at Virgin Media.
Sky debuts plastic-free café as part of Ocean Rescue campaign
Media giant Sky has today (4 November) opened a plastic-free café at its headquarters in Brentford, as it strives to remove all single-use plastics from its products and operations by 2020.
Hold the front page: The Guardian targets net-zero by 2030
Guardian Media Group - the publishing house behind titles including The Guardian and The Observer - has pledged to become a net-zero business by 2030.
Pret-A-Manger: We can't greenwash our way out of the war on plastics
EXCLUSIVE: As consumers continue to push hard for food-to-go brands like Pret-A-Manger to ditch plastic packaging altogether, the firm's global director of strategy & sustainability has urged the sector to avoid "over-simplified" announcements or token phase-outs.
Meet edie's 30 Under 30 class of 2019: Katie Leggett, innocent Drinks
This new series profiles the members of edie's 30 Under 30 - a nomination-based community of 30 hugely talented young sustainability and energy professionals who have already achieved great things or are showing fantastic promise. Next up: Katie Leggett, innocent Drinks' sustainability manager.
Action Works: Patagonia opens pop-up activist café in London
Outdoor clothing company Patagonia has opened a pop-up café in central London, which will play host to climate activist training courses.
McDonald's, Burger King, begin phasing out plastic toys from kids' meals
Burger King has confirmed that it will no longer offer plastic toys with its King Junior Meals, in the same week that McDonald's has begun offering children the chance to swap their Happy Meal toys for a bag of fruit.
Nature Needs Heroes: How Timberland is developing 'net-positive' fashion supply chains
EXCLUSIVE: Against a backdrop of fires in the Amazon, Timberland's sustainability director Colleen Vien has told edie that fashion brands are not only beginning to face up to their historic role in environmental degradation - but to begin working towards a "net-positive" vision.
How can businesses have nuanced discussions on climate change?
It's a well-worn idiom that the biggest issues facing society today are complex. That's why they're still issues. Almost every problem that you'll see with this label cannot be solved with one measure or policy. Or even two or three.
Microsoft launches climate-focused communications campaign
Microsoft, through its MSN arm, has launched a new campaign aimed at uniting members of the public in tackling climate change through behaviour change and activism.
Hoarding old gadgets 'preventing circular economy shift' and 'spurring rare mineral shortages'
The fact that most UK households are hoarding old digital gadgets with no plans to recycle them is a key barrier to implementing circular economy principles for e-waste, the Royal Society of Chemistry has claimed.
'Planet-saving' beer: Inside Toast Ale's climate-focused rebrand
EXCLUSIVE: Yorkshire-based brewer Toast Ale's decision to rebrand was the "natural choice" amid rapidly growing public awareness around climate change, the firm's sustainability director has revealed.
Seven steps to solution-focused sustainability
Sustainability has rarely offered such a dynamic and inspiring opportunity for organisations to build competitive advantage, differentiate their brand and engage their people.
OVO Energy moves to lower climate impact of its marketing
Independent energy provider OVO Energy has unveiled a string of new measures to reduce the resource and carbon impact of its marketing, including an offsetting scheme and a "no-flights" policy.
Samsung Global Goals: Tech giant unveils SDG app
Samsung is launching a new new mobile app and a range of special-edition accessories to help educate its consumers on the United Nations' Sustainable Development Goals (SDGs).
Meet the Sustainability Leader: Consultancy - Forster Communications
With entries now open for edie's Sustainability Leaders Awards 2020, this new feature series showcases the achievements of the 2019 winners and reveals their secrets to success. Up next: The winner of our Consultancy of the Year Award, Forster Communications.
Energy management design sprint (Part Two): Using green ju-jitsu for behaviour change
How can you increase your sphere of influence and drive engagement on energy management and reduction; from the boardroom to the 'shop floor' and outwards to consumers? The question has been asked for decades, but in the second of our two-part special feature, we reveal some new answers...
Ocado: Consumer appetite for plastic-free shopping 'bordering on militant'
While the so-called 'war on plastics' movement has encouraged retailers to take ambitious action to make their packaging more sustainable, it has also served to distract the public from other green issues, Ocado's head of CR Suzanne Westlake has claimed.
Survey: Business failing to keep pace with public pressure for climate action
The UK public does not believe that big businesses are acting rapidly enough to mitigate or help society adapt to the 'Climate Emergency', a new survey has concluded.
Energy management design sprint (Part One): How to unlock innovation in your business
In the first of a special two-part feature, edie reveals the results of two full-day workshops which applied principles of 'design thinking' to the role of the energy manager. Here, we summarise our first workshop, which explored how this group can harness energy innovations.
'Thanks XR': PR agencies agree to disclose 'climate conflicts'
More than 80 individual 'creatives' and 40 PR agencies have responded to a call from Extinction Rebellion by promising to disclose "climate conflicts" and income generated from working with high-carbon organisations, with some outright refusing to work with the fossil fuel industry.
Report: 69% find it challenging to speak to landlords about renewable energy
A survey by edie, in association with Big Clean Switch and The Climate Group's RE100 initiative, has found that four out of five businesses in rented properties are struggling to switch to clean energy.
Sustainable Living Brands delivered record 75% of Unilever's 2018 turnover growth
Unilever has posted another strong set of annual results for its 'Sustainable Living' brands portfolio, which accounted for a record three-quarters of the company's turnover growth last year.
Scrolling towards a better future or coding for chaos? What the ‘Onlife’ means for sustainability
Half the world's population does something unimaginable every day. We each connect into a species-wide hive mind that reaches into our pockets, our screens and controls what we see, think and believe.
13 top tips for strengthening sustainability leadership in the face of 'Climate Emergency'
EXCLUSIVE: During Day One of edie Live 2019, a panel of expert speakers gave their top tips for businesses looking to "ride this green wave" and become more resilient climate leaders during an era of unprecedented public awareness.
New Wall's tool lets consumers track positive vanilla supply chain impacts
Unilever-owned ice cream brand Wall's will launch a new digital tool enabling consumers to track how their purchases are empowering people in the communities which form its vanilla supply chains in Africa.
Can TCFD recommendations communicate a business response to the 'climate emergency'?
Against a backdrop of Extinction Rebellion protests and declarations of a "climate emergency", businesses will need to articulate their role in combatting climate change. Could the Task Force on Climate-related Financial Disclosures' (TCFD) recommendations create the ideal framework to do so?
Etihad's plastic-free flight and Uber's public transport push: The sustainability success stories of the week
As part of our Mission Possible campaign, edie brings you this weekly round-up of five of the best sustainability success stories of the week from across the globe.
Seven top tips for making your organisation a purpose-led business
As businesses start to redefine their role in society, purpose has become an essential part of any company's social licence to operate. Here, edie rounds up seven top tips from green economy leaders on finding and communicating your organisation's reason for being.
French football league partners with WWF to drive sustainable behaviour change among fans
France's governing body for professional football, the Lique de Football Professionnel (LFP), has partnered with WWF in a bid to make its operations more environmentally friendly and engage its audiences with sustainability issues.
SDG Spotlight: How businesses can achieve Goal 13 - Climate Action
This brand-new edie report maps out exactly how the business community can collectively achieve Sustainable Development Goal (SDG) 13 - Climate Action - within the next decade.
Tesco: Behaviour change will 'always have a place' in energy efficiency
As the fruits of the Fourth Industrial Revolution continue to re-shape how business operates, many companies are now turning to digital technologies for all of their energy reduction schemes. But for Tesco, behaviour change will always be a "key" piece of the energy management puzzle.
Three-course meal: How addressing food waste can deliver a triple win for sustainable business
Following the revelation that food banks around the world helped mitigate more than 10.5 million tonnes of carbon emissions while reducing food costs, edie explores whether the conversation on food waste needs to change to capture heightened calls for action on climate change.
How gamification is helping Bournemouth University engage staff with the SDGs
EXCLUSIVE: With 169 targets and 232 indicators across 17 large-scale sustainability challenges, the Sustainable Development Goals (SDGs) are often seen as a communications challenge due to their scope and scale. But by using gamification, Bournemouth University has managed to engage the majority of staff with the vast SDG agenda.
Inspirational collaborators: The new priorities for sustainability professionals
edie's 2019 Sustainable Business Leadership Survey provided much for sustainability teams to celebrate. More than 75% of chief executives and corporate boards were found to be somewhat or very engaged with sustainability, and more than 70% of respondents said their organisation would be more committed to sustainability in 2019 than it was in 2017/18.
The sustainability communications handbook: Engaging with different audiences
Communication is a vital component of any organisation's strategy - and an aspect which businesses of all sizes and sectors will have to continually fine-tune as digitisation progresses. Similarly, sustainability is now widely considered to be a business-critical consideration and a must-have for staff, consumers and investors alike.
How employee engagement has pushed Henkel's sustainability ambitions to new heights
EXCLUSIVE: Henkel's decision to bolster its sustainable packaging strategy last year was largely driven by the ambitions of a workforce of 'sustainability ambassadors', the company's director of sustainability management has revealed.
Circular roundtable: How can businesses accelerate the resource revolution?
Sustainability and corporate responsibility managers from a range of businesses recently gathered in London for an exclusive roundtable hosted by edie and EDF Energy, to discuss how organisations are stepping up efforts to accelerate a circular economy.
Business transformation: It's time to get radical on disability inclusion
This blog will use our focus on disability inclusion to highlight how business can embed systemic, transformative and cultural change.
Why Unilever's employees are key for a new era of sustainability leadership
EXCLUSIVE: With environmental goals approaching a 2020 deadline and chief executive and the embodiment of sustainability leadership Paul Polman announcing his departure, Unilever’s decision to ask its 172,000 staff what sustainable business meant to them may well keep the firm in the vanguard of corporate responsibility.
Meat and dairy, plastics and fashion: edie readers outline key sustainability trends of 2019
With widespread and ferocious opposition to plastics dominating the headlines in 2018, edie asked readers for their views on which sustainability issue would be the next to pique public, policy and corporate attention. Here, we round up your thoughts.
VOTE: Which sustainability issue will have its 'plastics moment' in 2019?
New years are always a time of reflection, introspection and planning - for sustainability professionals and the general public alike. With this in mind, edie has explored the environmental and social issues which could have their own "plastics moment" in 2019.
Webinar: The sustainable business power hour: Preparing to lead in 2019
This live, interactive webinar will see a range of sustainability leadership experts offer advice, share real-experience cases studies and reveal the key trends to watch out for that will help sustainability professionals hit the ground running in 2019.
Stakeholder engagement: 7 steps to success for sustainability professionals
During a 30-minute online masterclass hosted by edie earlier this week, Cranfield University's professor of environmental assessment Paul Leinster outlined some of the key ways in which sustainability and CSR professionals can drive engagement with stakeholders. Here, edie rounds up Leinster's key takeaways.
Webinar: 30-minute masterclass: How to engage with stakeholders on sustainability
This 30-minute masterclass, hosted in partnership with Cranfield University, will explore some of the skills needed to understand and engage with a range of stakeholders to optimise approaches to sustainability and unlock new business opportunities.
More than 800,000 people sign petition to release Iceland's banned Christmas advert
More than 800,000 people have signed a petition calling for an overturn on the decision to ban Iceland's palm oil-focused Christmas advert from being aired on television during the festive period.
Why Iceland's deforestation-focused Christmas advert won't be on TV this year
Iceland's decision to use part of its Christmas communications campaign on an advert that highlighted the destructive nature of palm oil has been blocked from airing on UK television channels, but why?
In numbers: The growing consumer demand for corporate transparency
The Consumer Goods Forum and social change agency Futerra surveyed more than 3,600 consumers on the importance of purpose-led brands and transparency surrounding environmental, social and ethical issues. Here, edie rounds up the key facts and figures.
What we can learn from the BBC’s Drowning in Plastic documentary
This isn't a piece about plastics, or how businesses can and should be reducing their plastics footprint. But, the BBC's jaw-dropping and necessarily bleak investigation into the havoc that plastics are causing the environment does offer some potential learnings for a sustainability professional.
Is CSR dead? How millennials are driving demand for authentic brand purpose
EXCLUSIVE: By 2025, three-quarters of the UK's working population will be millennials that want to buy from companies that have a purpose beyond their products and operations. With that in mind, edie explores what comes next for the traditional CSR strategy.
edie Explains: Science-based targets
This brand new edie Explains guide breaks down everything you need to know about adopting and implementing science-based targets for your organisation.
The SDG roundtable: Getting engaged with the Global Goals - Part Two
edie brings you the second part of an exclusive roundtable discussion hosted in association with DNV GL which explored how businesses can drive engagement with the Government, consumers and suppliers to achieve the Sustainable Development Goals (SDGs).
Should businesses communicate negative contributions to the Global Goals?
EXCLUSIVE: As more companies pledge to support and report on the UN's Sustainable Development Goals (SDGs), should businesses also examine and communicate negative contributions to the Global Goals?
SDG immersion: Breaking down barriers for business
Four days at the UN High Level Political Forum on Sustainable Development Goals (SDGs) is undoubtedly an immersion process. It's also a good way to gain perspective - I learnt as much by the things that weren't said as those that were.
Bees, Leas and SDGs
Prompted by a leaflet at a garden centre and the general plight of pollinators, I have made a modest donation to the Bumblebee Conservation Trust. The decline of honeybees attracts quite a bit of attention, but the poor old bumblebee is often left out of the conversation.
'Stimulating and inspiring': How P&G made sustainability business critical
EXCLUSIVE: Procter & Gamble's (P&G) vice president of global sustainability Virginie Helias believes that internal behaviour change helped the company transform a sustainability strategy into an "unstoppable" and holistic ethos.
Top 10 tips for telling your sustainability story
From growing "tentacles" to using staff as front-line communicators, the modern day sustainability professional can utilise a huge array of techniques to communicate their sustainability strategy in a way that engages stakeholders, employees and consumers alike.
'Label shopping': Is the certification scheme model broken?
Voluntary certification schemes have fiercely denied claims from a new report that that are providing cover for companies that are "destroying the planet", raising questions of whether the abundance of certification offers is watering-down sustainability efforts.
Sustainability leadership: It's all about the journey
There's nothing new in businesses taking a leading role in social change, but there's growing evidence that it is beginning to happen on a scale we haven't seen before.
