Communications


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The 'How to achieve business-buy-in for sustainability' masterclass will be free to watch live at 11am on 22 June, and will be made available on-demand afterwards

TODAY AT 11AM (BST): 30-minute masterclass on achieving business buy-in for sustainability

A free online masterclass will be held today, Thursday 22 June, to help sustainability and CSR professionals effectively engage internal stakeholders in projects and initiatives and ensure the message is not getting lost between departments.

More than 100 sustainability, communications and marketing professionals gathered in London for edie's Sustainability Communications Conference

How can we forge a deeper connection with consumers on sustainability?

EXCLUSIVE: Sustainability practitioners need to personalise their communications strategies to drive engagement with an increasingly ethically-conscious consumer base, a cross-sector panel of experts has concluded.

The advice clinics are just one of the ways we've packed edie Live full of business-critical content and connections this year - for more information visit exhibition.edie.net

Meet the experts for free one-to-one advice

Let our experts steer you along the route to achieving best practice in sustainability, help you grasp complex issues, absorb new trends, deep dive into strategy and tackle challenges with confidence. And all in a one-to-one tailored consultation.

An IPCC meeting in Guadalajara, Mexico, earlier this year. The University of Surrey has been working to empower the organisation to work closer with climate practitioners. Photo: IPCC/Facebook

IPCC must address ‘language barrier’ between climate science and sustainability

EXCLUSIVE: The fight against climate change is being hindered by a gap in culture and language between the science and sustainability communities, which is leading to a disengagement over climate action, a leading academic on the subject has told edie.

An effective sustainability communications strategy can be the difference between you and your team being inspirational or simply being ignored

Making the connection: What does a winning sustainability communications strategy look like?

From breaking down interdepartmental language barriers to aligning specific CSR targets with broader corporate goals, effective communication techniques have become something of an art form among sustainability professionals in recent times. So, what does a successful, all-encompassing communications strategy look like?

A guide to effective sustainability communications

Whether it's driving engaging with employees to maximise results, with stakeholders to translate progress, or with consumers to drive awareness and brand value, getting sustainability communications right is crucial, and getting it wrong can be disastrous.

Costa Coffee's CSR programme manager Victoria Moorhouse (left) and the Rainforest Alliance's marketing associate Reena Chadee (right) are the special guests on this week's show

The Sustainable Business Covered podcast: Episode 21 - Getting engaged with sustainability

It's all about engagement this month on edie and for this special episode of the podcast we sit down with the experts to discuss the most effective ways of ensuring your key stakeholders are on-board and engaged with your sustainability strategy.

An increasung number of companies are now experimenting with various new technologies and media platforms to push their sustainability strategies to wider audiences

Captivating CSR: How to produce an engaging sustainability report

Ahead of edie's Smarter Sustainability Reporting conference, Matt Mace investigates how companies are going beyond compliance with their reports to drive engagement on a range of CSR issues among key stakeholders.

Businesses with one eye on the horizon are turning to new methods to drive home their sustainability message in a way the CSR reports and glowing PR stories can’t

Engagement evolution: 6 exciting trends directing the future of sustainability communications

As edie's engagement month of editorial content rolls on, we round-up some of the latest techniques and platforms businesses are using to drive sustainability engagement among internal and external stakeholders.

Unilever’s Sustainable Living division brands are now developing 30% faster than the rest of the business

Clearer marketing can open £800bn windfall for 'sustainable' brands, says Unilever

Brands that move to promote the sustainability credentials of their products more clearly can tap into a £817bn market opportunity catalysed by a growth in awareness amongst consumers, new research from Unilever has suggested.

The Body Shop's international commitment & corporate communications director Kate Levine discusses the role of ‘The Influencer’ in a sustainability team. (Scroll down to play video).

VIDEO: 60-second sustainability skill - The Influencer (Part 2)

The next in our mini-series of short videos produced as part of edie's 'sustainability skills' month sees The Body's Shop's Kate Levine give her take on the importance of influencing skills for sustainability professionals to drive positive change within their organisation and beyond.

The process of controlling or limiting the choices available to consumers could be an important next step for the circular economy

Choice editing: a crucial next step for the circular economy?

Manufacturers and retailers should go beyond using persuasion techniques to encourage resource-efficient behaviours towards the process of 'choice editing', where hard-to-recycle products are removed from shelves or certain materials are eliminated from packaging in order to limit consumer choices around the circular economy.

Businesses are missing out on attracting investment from the ever-growing number of investors that incorporate CSR information into their financial analysis and decision-making

Businesses must address 'internal disconnect' to deliver sustainability success

Sustainability and investor agendas are becoming increasingly intertwined, but gaps in knowledge and understanding are preventing companies and investors from sharpening their focus on long-term sustainable value creation, a new report has found.

WRAP's new Recycling Guidelines clarify the “what, why and how” of the recyclability of items such as paper, card, cartons, metal, plastic and glass packaging

Waste management industry unites to develop 'first ever' National Recycling Guidelines

Britain's rising recycling contamination levels could be pulled back on track thanks to a new set of guidelines developed by the waste management industry which detail exactly what can and cannot be accepted for recycling at the kerbside.

Energy storage in the UK: An overview

The aim of this report is to increase knowledge of the industry among various stakeholders.

A Resourceful Future – Expanding the UK Economy

This report by SUEZ reveals that more than £9bn could be added to the UK economy by integrating circular economy principles into the country’s emerging industrial strategy.

Dutch brewer Heineken USA and telecoms firm Virgin Media are adopting a 'show-not-tell' CSR reporting model to drive consumer engagement

Virgin Media and Heineken USA revolutionise CSR reporting with gamification and 360-degree video

EXCLUSIVE: As investors, campaign groups and consumers continue to pile pressure on companies to accelerate progress towards ambitious climate goals, some of the stalwarts of sustainability reporting are beginning to look beyond traditional methods of disclosure to drive stakeholder engagement with their CSR reports.

There are still murmurs within sustainability departments (which develop into muffled screams in the marketing departments) that sustainability simply can’t do what sex can… sell

The 'S' word: A guide to communicating sustainability to consumers

In the final part of edie's 'guide-to' series for sustainable professionals, Matt Mace explores how to communicate sustainability to different business departments and consumers, and asks the experts whether it is time to disregard the 'S' word altogether.

Recycling remuneration: Local authorities that have taken on recycling rewards schemes have seen a significant growth in recycling rates

Could rewards schemes reinvigorate Britain's static recycling rates?

Long-term investment in rewards-based behaviour change schemes is the only way to reinvigorate plateauing recycling rates in a post-Brexit Britain, with 'quick-win' solutions failing to deliver for local authorities across the country.

The Sustainable Business Covered podcast: Episode 04 - Plan A progress and carbon-neutral beer

Listen to exclusive interviews with M&S's director of sustainable business Mike Barry, the new director of the Corporate Leaders Group Jill Duggan, and Heineken's director of global sustainable development Michael Dickstein in this fourth episode of the Sustainable Business Covered podcast.

Helias said that breaking down barriers between departments, getting the board on-board and generating consumer interest in ’sustainability’ are all key communicative challenges

Sustainability professionals must adopt 'courageous leadership' skills, says P&G

EXCLUSIVE: Integrating sustainability as a business strategy requires "courageous leadership" in a world with limited resources and environmental challenges, according to Procter & Gamble's (P&G) global sustainability director.

Join the edie editorial team as we explore the latest green business trends and developments in the Sustainable Business Covered podcast

The Sustainable Business Covered podcast: Episode 02 - Monkey dating and the 'S' word

The edie editorial team brings you the latest news, insight and inspiration from the world of sustainable business with this latest podcast episode, featuring an exclusive interview with The Body Shop and a behind-the-scenes look at the Sustainability Communications Conference.

Sustainable Business Covered podcast: Episode 02 - Monkey dating and the 'S' word

Listen to an exclusive interview with The Body Shop's director of corporate responsibility and go behind the scenes at edie's Sustainability Communications Conference in this second episode of the Sustainable Business Covered podcast.

World green building trends 2016

For green building to accelerate globally, building industry professionals require the latest data and trends to inform their decisions. The World Green Building Trends 2016 Study.

Eileen Donnelly admitted that consumers are driven by price rather than product messages

Selling sustainability: Business culture more effective than 'green' products

EXCLUSIVE: Companies should stop 'selling' sustainability and focus on creating products and brands that have green credentials embedded as a core value, industry experts have argued.

edie's inaugural Sustainability Skills Workshop will take place in London on 26 January 2016

edie launches brand new Sustainability Skills Workshop

The sustainability leaders of tomorrow will be able to enhance their existing skills and develop new ones thanks to a brand new edie workshop being launched next year.

Richard Lochhead MSP says the Conservative party's 'Euro-scepticism' is ignoring what's right for the environment

MSP hits out at UK's 'reluctance' over circular economy

EXCLUSIVE: Britain's transition to a circular economy is being stifled by an unenthusiastic Government that is seemingly reluctant to support EU regulation, according to Scotland's Environment Secretary Richard Lochhead.

Generating behaviour change and sustainable employee engagement requires both emotional and intellectual intelligence

Empowering change: Three steps to improve employee engagement

The recent flurry of ambitious new behaviour change programmes from big business shows no signs of abating, with sustainability professionals citing it as one of their top priorities this year.

The Red Mud Powder Plant by Vedanta's Lanjigarh refinery in Odisha, India

The importance and benefits of corporate social responsibility

Global mining firm Vedanta has taken a new approach to corporate responsibility: it now claims to embed sustainable values across all of its activities; working with local communities, organisations and NGOs to design programmes that improve their quality of life.

Shaun Davis, director of sustainability at the Royal Mail, speaking at the Smarter Sustainability Reporting conference

Sustainability reporting: Employee engagement critical to overcome 'treacle layer' troubles

Communicating and embedding sustainability throughout an organisation is often hampered by a 'treacle layer' at operational level which can make it harder for businesses to develop new environmental strategies and produce succinct corporate social responsibility reports.

Sustainability reporting: explained

An introductory guide on the principle sustainability reporting frameworks and best practice guidance, from CSR sustainability consultancy CLT envirolaw.

Understanding ESOS: a Guide for Manufacturers

This free guide has been published by EEF, the manufacturers’ organisation, to help ease Britain’s manufacturers into ESOS – the Government’s flagship Energy Savings Opportunity Scheme.

Businesses' websites will be updated to encourage consumers to 'use less, waste less and pay less'. (Image shown is a mock-up version).

Big Energy Vision: Nationwide campaign launched to encourage greener thinking

Kingfisher, Global Action Plan and the National Trust are among a host of big businesses and charities that have united to launch a major campaign which encourages UK households to control rising energy bills and reduce emissions.

MPs call for Defra to show leadership on waste policy to help England meet its 2020 recycling target

Defra slammed for 'stepping back' from waste

Defra has been slammed for "stepping back" from waste and needs to show strong leadership in order to improve England's recycling rate, a cross-party committee of MPs has said.

The Circular Economy: what does it mean for the waste and resource management sector?

In the past twenty years, the emphasis of the waste and resource management sector has moved from landfill to recycling, and there is now a growing and increasingly powerful argument that the Circular Economy will increasingly dominate over the next decades.

The carrot approach is twice as effective as the stick in improving dry recycling rates, according to Greenredeem study

Councils improve recycling rates by adopting reward schemes, new study finds

Local authorities that introduce recycling incentives for households tend to have higher recycling rates than those that offer compulsory recycling systems, according to new research.

Ed Davey pledged a

Ed Davey gives Green Deal £100m cash injection

Household energy efficiency has been given a £100m boost with a funding add-on for the Green Deal Home Improvement Fund.

The clothing company has chosen to donate to the Trees for Life charity

Superdry signs bag-saving charity pledge

Two weeks before the Scottish carrier bag charge comes into force, fashion brand Superdry has signed up to Zero Waste Scotland's Carrier Bag Commitment.

Virgin Media gave a 'thumbs down' for its total direct and indirect emissions in 2013

Virgin Media falling short of carbon reduction target

Virgin Media's total carbon emissions have risen by 2.6% since 2007, leaving the communications giant a long way from reaching its 2015 goal of a 15% reduction.

The announcement comes after a number of the world's top 25 PR stated they would not work on campaigns to deny climate change

PR giant Edelman will not accept climate change denial campaigns

America's largest PR firm has announced it will not accept clients that seek to deny climate change in an official statement.

An aerial shot of Shanghai as the air quality index reaches 282 due to pollution

World's top PR companies rule out working with climate deniers

Ten firms say they will not represent clients that deny man-made climate change or seek to block emisson-reducing regulations.

Extracting the value of sustainability can be a real toothache for businesses

Businesses failing to extract best value from sustainability

As corporate sustainability becomes a core business issue companies are struggling to maximise its value, particularly around reputational and performance management.


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