ellen macarthur foundation
Report: London could reduce waste by 60% through circular model
A new report has claimed that London could reduce its waste by 60% by 2041 through a circular economy approach, in the same week that Google teamed up with the Ellen MacArthur Foundation to highlight the business value of circular cities.
Sky partners with Oval cricket ground to raise awareness of ocean plastic pollution
Broadcasting company Sky is taking its Ocean Rescue sustainability campaign to the world of cricket by forming a partnership with the Kia Oval stadium, which will see refillable water bottles handed out to fans during England's match against South Africa this week.
Circular trailblazers: Mapping the journey to a closed-loop business model
As waste and resource scarcity issues have an increasing impact on supply chains across the world, edie explores how two circular economy leaders - HP and Philips - are continuing to navigate a complex minefield of challenges in their mission to drive a global resource revolution.
Stella McCartney shines spotlight on ocean waste through Parley partnership
British fashion designer Stella McCartney has announced an extended collaboration with Parley for the Oceans, to support the "fragility" of the oceans and help combat rising marine plastic pollution.
Ellen MacArthur: Businesses must collaborate to make circular economy mainstream
EXCLUSIVE: Businesses need to adopt a collaborative systems approach to packaging and product design that creates value for the vast amount of plastic that has seeped into the oceans, Dame Ellen MacArthur told edie.
Ellen MacArthur Foundation launches $2m innovation prize for ocean plastic solutions
The Ellen MacArthur Foundation and the Prince of Wales's International Sustainability Unit have today (18 May) launched a $2m innovation prize, calling on companies to create new ways of designing packaging that limits the amount of plastic polluting the oceans.
Corona targets marine plastic waste through islands protection pledge
Mexican beer brand Corona has partnered with Parley for the Oceans in a move that will protect 100 islands against rising marine plastic pollution by 2020.
Circular Fibres: Global brands partner to form closed-loop textile project
The Ellen MacArthur Foundation (EMF) has today (11 May) launched an industry-wide initiative to build a new global textile system based on the principles of the circular economy.
The Crown Estate signs up to Circular Economy 100 platform
Property giant The Crown Estate has today (27 March) become the latest corporate member of the Circular Economy 100 (CE100), the innovation platform launched by the Ellen MacArthur Foundation to accelerate circular economy ambitions.
P&G develops world's first recyclable shampoo bottle made from beach plastic
The Procter & Gamble Company (P&G) has today (19 January) announced that it will be mass-producing the world's first recyclable shampoo bottle made from up to 25% post-consumer recycled (PCR) beach plastic.
Unilever commits to 100% recyclable plastic packaging by 2025
On the same day that the Ellen MacArthur Foundation (EMF) unveiled a business-backed action plan to crack down on plastic waste, global consumer goods giant Unilever has made a bold new pledge to ensure that 100% of its plastic packaging is fully re-usable, recyclable or compostable by 2025.
New Plastics Economy: Businesses support action plan to recycle 70% of global plastic packaging
A cross-sector coalition of multinational businesses have today (16 January) thrown their weight behind the Ellen MacArthur Foundation's new global action plan to recycle and re-use 70% of the world's plastic packaging.
Choice editing: a crucial next step for the circular economy?
Manufacturers and retailers should go beyond using persuasion techniques to encourage resource-efficient behaviours towards the process of 'choice editing', where hard-to-recycle products are removed from shelves or certain materials are eliminated from packaging in order to limit consumer choices around the circular economy.
Kering and the Ellen MacArthur Foundation launch separate sustainability curriculum modules
French apparel company Kering has launched a new curriculum to gain understanding of the environmental impacts of student fashion designs, just days after the Ellen MacArthur Foundation moved to place circular economy into International Baccalaureate (IB) curriculum.
ING joins Circular Economy 100 to unlock business opportunities
Dutch multinational banking group ING has become the latest global institution to join the Circular Economy 100 (CE100), the innovation platform launched by the Ellen MacArthur Foundation to accelerate circular economy ambitions.
Nike says 'just do it' to the circular economy
Sportswear giant Nike aims to build on progress made in its latest sustainability report by integrating the circular economy into its business strategy, after becoming the latest major brand to join the Ellen MacArthur Foundation as a global partner.
DHL unveils new reverse logistics model to deliver circular supply chains
Delivery services company Deutsche Post DHL has collaborated with Cranfield University and the Ellen MacArthur Foundation to develop a new 'reverse logistics' business model that will allow organisations to map out and develop closed-loop product supply chains.
Tetra Pak joins Circular Economy 100 to accelerate closed-loop transition
Food processing and packaging company Tetra Pak has announced that it has become a corporate member of the Circular Economy 100 (CE100), the innovation platform launched by the Ellen MacArthur Foundation to accelerate circular economy ambitions.
On wings of waste: Plane fuelled by recycled plastic wins Attenborough's approval
A plan to fly across America in a plane powered by recycled plastic has been welcomed by legendary broadcaster and naturalist Sir David Attenborough as a "sign of hope in a very depressing world".
World's first circular economy Master's launched by Cranfield
Cranfield University has today (8 March) announced it will be running the world's first Master's degree in the circular economy for the next generation of sustainability and resource efficiency professionals.
How many jobs could the circular economy create in your town?
Resource efficiency charity WRAP has unveiled new research and an interactive map which shows the job-creation potential of the circular economy all the way down to a constituency level.
Internet of Things could unlock circular economy transition, says Ellen MacArthur Foundation
Combining circular economy principles with the explosion of smart and connected devices could dramatically boost resource efficiency and lead to 'broad social benefits', a new report has found.
More plastic than fish in oceans by 2050, Ellen MacArthur study warns
With environmental issues featuring high on the agenda at the World Economic Forum (WEF) in Davos this week, a new report has revealed that applying circular economy principles to plastic packaging could save up to $120bn for the global economy.
Will the new circular economy package be ambitious enough?
With the European Commission unveiling its long-awaited circular economy package on Wednesday (2 December), UK experts and green groups are keen to find out if it will contain the necessary ambition to drive resource efficiency.
H&M joins Ellen MacArthur Foundation to 'revolutionise' clothing fibre recycling
International fashion brand H&M has pledged to take ideas from the paper industry to improve the circularity of its clothing fibres, after becoming the latest Global Partner of the Ellen MacArthur Foundation.
Dell embraces circular economy with carbon fibre recycling
American computer firm Dell has ramped up its commitment to the circular economy by launching a series of innovative recycling schemes and joining Ellen MacArthur's Circular Economy 100 programme.
Google enters circular economy partnership with Ellen MacArthur Foundation
Google has become the latest major company to partner with the Ellen MacArthur Foundation in order to accelerate the planet's transition to a circular economy.
WRAP highlights three priorities for EU circular economy package
The Waste and Resources Action Plan (WRAP) has revealed its response to the EU's circular economy consultation, detailing three key targets for the forthcoming package.
Business leaders call on MEPs to support circular economy
Business and environmental leaders have today (3 July) called for MEPs to vote in favour of a report setting out the benefits of a circular economy in Europe.
MSP hits out at UK's 'reluctance' over circular economy
EXCLUSIVE: Britain's transition to a circular economy is being stifled by an unenthusiastic Government that is seemingly reluctant to support EU regulation, according to Scotland's Environment Secretary Richard Lochhead.
EU unveils ground-breaking circular economy metric
European companies can now measure how well their products and business models perform in the context of a circular economy thanks to a new tool developed by the Ellen MacArthur Foundation.
DHL joins Circular Economy 100 to collaborate on reverse logistics
Package delivery behemoth Deutsche Post DHL is turning its focus to improving its logistics models to enable a more circular flow of goods, having being accepted as a Circular Economy 100 (CE100) member of the Ellen MacArthur Foundation.
Growing a circular economy: Key barriers and business benefits
A new thought leadership paper has unravelled the complexities surrounding the sustainability buzzword that is the circular economy, highlighting the key challenges and potential business benefits of going circular.
The true business case for the circular economy
Road maintenance firm FM Conway claims to be a contractor with a difference; embracing the circular economy and putting environmental concerns at the heart of its business model. As the company's CEO Michael Conway argues, the financial benefits of this approach so should not be overlooked.