ellen macarthur foundation
Fashion giants to 'transform' their jeans in circular economy drive
A coalition of big-name global fashion brands including H&M Group, Gap and Tommy Hilfiger have pledged to align their denim designs and manufacturing with a new circular economy framework.
Google's new circular economy strategy to 'maximise reuse' across its operations
Tech giant Google has launched a new circular economy initiative aimed at addressing an "inherently unsustainable" demand for resources and products by leveraging the transformational potential of technology.
Manufacturer 3M joins Ellen MacArthur Foundation's CE100 initiative
Multinational consumer goods, healthcare and industry manufacturer 3M has pledged to champion the circular economy and make the best use of the planet's resources by joining the Ellen MacArthur Foundation's CE100 initiative.
Estée Lauder to develop refillable packaging as part of circular economy drive
US-based cosmetics giant Estée Lauder has vowed to develop reusable and refillable packaging by 2025, as part of a sweeping new set of resource efficiency commitments.
Inside P&G's plastics packaging strategy
EXCLUSIVE: Procter & Gamble's principal scientist and packaging technologist, Gian De Belder, has outlined the company's five-pillar approach to improving the recyclability of its packaging through science-based studies and "Holy Grail" collaborative projects.
Europe's largest Coca-Cola bottler reveals progress on plastic reduction
Europe's largest independent Coca-Cola bottler used 27.6% recycled content in its plastic bottles last year - more than ten times the beverage sector's global average proportion of 2-3%.
Business giants unveil new plastics pledges after joining global Ellen MacArthur Foundation commitment
A coalition of more than 150 businesses has revealed new pledges to reduce their plastics use and waste, after joining the Ellen MacArthur Foundation's new Global Commitment, which was launched late last year.
Tax fashion brands to fund circular economy for garments, MPs urge
A group of MPs is calling on the UK Government to introduce policies which would see fashion brands pay a producer responsibility charge of 1p for every garment they produce, in addition to lower rates of tax for companies minimising the environmental footprint of their products.
Circular food 'revolution' could unlock $2.7trn per year, Ellen MacArthur study finds
Embedding circular economy principles within the global agri-food sector could contribute $2.7trn (£2.1trn) to the global economy through decreased healthcare and environmental restoration costs, a new Ellen MacArthur Foundation report has concluded.
SC Johnson and Ellen MacArthur Foundation partner to spur circular economy progress
US-based consumer goods firm SC Johnson has forged a new circular economy partnership with the Ellen MacArthur Foundation, in a bid to scale-up closed-loop solutions to the global plastics pollution problem.
Report: AI could offer £167bn circular opportunity for food and electronics sectors each year
Artificial Intelligence (AI) could unlock almost £170bn in value a year for the food and consumer electronics industries alone by designing out waste by 2030, according to a new report from the Ellen MacArthur Foundation and Google.
Business giants join Ellen MacArthur Foundation's global commitment to eradicate plastics pollution
Business giants, financial investors, non-profit organisations and national Governments have vowed to eradicate plastic waste and pollution, as part of a new Global Commitment spearheaded by the Ellen MacArthur Foundation.
P&G joins Circular Economy 100 to accelerate closed-loop transition
Procter & Gamble (P&G) is among four new corporate members of the Circular Economy 100 (CE100), the innovation platform launched by the Ellen MacArthur Foundation to accelerate circular economy ambitions.
Inside Unilever's plastics packaging strategy
EXCLUSIVE: Unilever's chief R&D officer David Blanchard has outlined the company's three-pillar approach to improving the recyclability of its product packaging, focusing on "less", "better" and "no plastics" solutions.
Burberry to stop burning unsold products as part of resource efficiency drive
Luxury fashion brand Burberry has announced it will stop destroying products deemed unsaleable with immediate effect, just months after it was revealed that the brand had burned more than £28m worth of stock over the past 12 months.
The burning question: Can Burberry spark a resource revolution in the fashion industry?
EXCLUSIVE: In contrast to the public uproar over the burning of almost £30m worth of stock, luxury fashion brand Burberry is on a journey to "foster business models" that redefine waste and embed the circular economy into an industry riddled with "fast fashion" discrepancies.
EY to remove 7.7 million single-use plastic items from its UK offices
Financial services provider EY has outlined plans to reduce its consumption of single-use plastic items by more than 7.7 million pieces, by offering all staff reusable cups and bottles for personal use.
MPs to examine environmental footprint of UK fashion industry
MPs are to investigate the environmental impact of throwaway "fast fashion" in the UK amid growing concerns that the multi-billion pound industry is wasting valuable resources and contributing to climate change.
Big-name clothing brands team up to 'Make Fashion Circular'
Gap, H&M, Nike and Burberry are among the major brands which will lead a new Ellen MacArthur Foundation initiative that aims to help drive a circular fashion industry.
Taking action for a sustainable future
Ensuring packaging is as sustainable as possible is a priority for businesses across the globe. The Governments' newly announced £60m initiative backing the cause demonstrates the scale of this ambition. It's time to bring this conversation to the forefront and tackle the issue together.
UK businesses make world-first pact to slash plastic packaging
Major firms including Nestlé, Marks & Spencer (M&S) and Unilever have today (26 April) made joint commitments to make unnecessary single-use plastic packaging "a thing of the past".
We have a problem and a lot of plastics
Plastic is everywhere: it is in the air we breathe, in the water we drink, it is the food we eat and in the clothes we wear. We have a plastics pollution problem, leaching into our environment and finding its way into our marine environment, being swept up to the Arctic, ingested by marine life causing harm, polluting our waterways and reducing the aesthetic value of the places we love the most. How we manage plastics is a serious issue, but things just got a bit more complicated.
Circular economy takes centre stage at Davos
Plastic waste is high on the agenda in Davos this week, with a host of corporate giants including L'Oréal, Mars and Unilever making commitments on their approach to packaging.
Evian aims for 100% recycled plastic bottles by 2025
French bottled water company Evian is the latest in a long line of brands to signal its intention to steer away from plastic waste, after announcing plans to produce bottles made from 100% recycled plastic by 2025.
How to solve the plastics problem: Live edie webinar takes place AT 2PM TODAY
Interface, P&G, Surfdome and the Ellen MacArthur Foundation complete an all-star line-up of circular economy experts for edie's live, interactive webinar focused on plastic packaging sustainability - taking place today (Thursday 7 December) at 2pm.
Are developing nations the ideal testing ground for circular economy practices?
As UN ministers look set to create a taskforce to eradicate the 'ocean Armageddon' of plastic waste and foster growth of closed-loop systems, a new Chatham House briefing paper suggests that the circular economy would enable developing nations to "leapfrog" to more sustainable frameworks.
Plastic pollution: Circular economy experts to discuss packaging solutions in live webinar TOMORROW
Representatives from Interface, P&G, Surfdome and the Ellen MacArthur Foundation complete an all-star line-up for edie's live, interactive webinar focused on plastic packaging sustainability - taking place this Thursday (7 December) at 2pm.
Stella McCartney and Ellen MacArthur present roadmap for circular fashion industry
The sheer scale of textile waste caused by the clothing industry has been laid bare in a damning new report co-launched by Dame Ellen MacArthur and fashion designer Stella McCartney.
Become a green game changer by integrating sustainability into design
If you want to change-the-game on sustainability get started by considering environmental and social issues during early-stage design.
Coalition calls for oxo-degradable plastic ban
A coalition of businesses, NGOs, scientists and politicians have come together to call for a ban on oxo-degradable plastic packaging, which has been linked to microplastics pollution.
No need for plastic to be on the menu
"There is no need for plastic to be on the menu" Prince Charles said recently referring to the plastics in the ocean that are ingested by fish caught for our dinner tables. The need to find a solution to recycle more plastic continues to attract considerable public debate and scrutiny.
Beyond the carrier bags
The success of the 5p carrier bag charge shows just how influential supermarkets can be in encouraging shoppers to adopt sustainable practices. How can they innovate to keep up the momentum asks Shilen Patel, CEO of Independents United.
Report: London could reduce waste by 60% through circular model
A new report has claimed that London could reduce its waste by 60% by 2041 through a circular economy approach, in the same week that Google teamed up with the Ellen MacArthur Foundation to highlight the business value of circular cities.
Sky partners with Oval cricket ground to raise awareness of ocean plastic pollution
Broadcasting company Sky is taking its Ocean Rescue sustainability campaign to the world of cricket by forming a partnership with the Kia Oval stadium, which will see refillable water bottles handed out to fans during England's match against South Africa this week.
Circular trailblazers: Mapping the journey to a closed-loop business model
As waste and resource scarcity issues have an increasing impact on supply chains across the world, edie explores how two circular economy leaders - HP and Philips - are continuing to navigate a complex minefield of challenges in their mission to drive a global resource revolution.
Stella McCartney shines spotlight on ocean waste through Parley partnership
British fashion designer Stella McCartney has announced an extended collaboration with Parley for the Oceans, to support the "fragility" of the oceans and help combat rising marine plastic pollution.
BS 8001: a new standard to help organisations square the circle
There is no shortage of publications and online resources covering particular aspects of the circular economy. Yet despite all this - and a few high-profile forward-thinking examples - it seems many businesses are still struggling to get started on employing circular thinking.
Ellen MacArthur: Businesses must collaborate to make circular economy mainstream
EXCLUSIVE: Businesses need to adopt a collaborative systems approach to packaging and product design that creates value for the vast amount of plastic that has seeped into the oceans, Dame Ellen MacArthur told edie.
Ellen MacArthur Foundation launches $2m innovation prize for ocean plastic solutions
The Ellen MacArthur Foundation and the Prince of Wales's International Sustainability Unit have today (18 May) launched a $2m innovation prize, calling on companies to create new ways of designing packaging that limits the amount of plastic polluting the oceans.
Corona targets marine plastic waste through islands protection pledge
Mexican beer brand Corona has partnered with Parley for the Oceans in a move that will protect 100 islands against rising marine plastic pollution by 2020.
Circular Fibres: Global brands partner to form closed-loop textile project
The Ellen MacArthur Foundation (EMF) has today (11 May) launched an industry-wide initiative to build a new global textile system based on the principles of the circular economy.
Towards a New Plastics Economy: Achieving global sustainability through collaboration
It has been a discussion for decades, but the world is only now waking up to the importance of tackling waste. A growing population creates growing demand and with it, waste. One of our challenges is how to limit that impact in an efficient and effective way.
The Crown Estate signs up to Circular Economy 100 platform
Property giant The Crown Estate has today (27 March) become the latest corporate member of the Circular Economy 100 (CE100), the innovation platform launched by the Ellen MacArthur Foundation to accelerate circular economy ambitions.
P&G develops world's first recyclable shampoo bottle made from beach plastic
The Procter & Gamble Company (P&G) has today (19 January) announced that it will be mass-producing the world's first recyclable shampoo bottle made from up to 25% post-consumer recycled (PCR) beach plastic.
Unilever commits to 100% recyclable plastic packaging by 2025
On the same day that the Ellen MacArthur Foundation (EMF) unveiled a business-backed action plan to crack down on plastic waste, global consumer goods giant Unilever has made a bold new pledge to ensure that 100% of its plastic packaging is fully re-usable, recyclable or compostable by 2025.
New Plastics Economy: Businesses support action plan to recycle 70% of global plastic packaging
A cross-sector coalition of multinational businesses have today (16 January) thrown their weight behind the Ellen MacArthur Foundation's new global action plan to recycle and re-use 70% of the world's plastic packaging.
Choice editing: a crucial next step for the circular economy?
Manufacturers and retailers should go beyond using persuasion techniques to encourage resource-efficient behaviours towards the process of 'choice editing', where hard-to-recycle products are removed from shelves or certain materials are eliminated from packaging in order to limit consumer choices around the circular economy.
Kering and the Ellen MacArthur Foundation launch separate sustainability curriculum modules
French apparel company Kering has launched a new curriculum to gain understanding of the environmental impacts of student fashion designs, just days after the Ellen MacArthur Foundation moved to place circular economy into International Baccalaureate (IB) curriculum.