ellen macarthur foundation
Circular economy attracting $1.3trn in annual investments, but dwarfed by linear spending models
Governments, investors and corporates collectively funnel more than $1.3trn annually into circular economy initiatives, but this is just a fraction of the money that is currently spent on linear methods of consumption and resource use.
Available to watch on-demand: edie's Circular Economy Inspiration sessions
Experts from the Ellen MacArthur Foundation, Ikea, Innovate UK and The Body Shop took part in The Circular Economy Inspiration Sessions - an afternoon of live, interactive presentations and discussions on Thursday 25 March.
Circular Economy Week: edie kicks off week of zero-waste themed content and events
Running from 22-26 March, edie's Circular Economy Week includes exclusive interviews, podcasts, reports, webinars and in-depth feature articles - all dedicated to embracing closed-loop models.
Mondelez and PepsiCo set new plastic pledges following non-profit discussions
Two of the world's largest users of plastics, Mondelez International and PepsiCo have agreed to set new reduction targets following intensive discussions with the As You Sow non-profit.
Survey: Circular economy businesses outperform those that take, make and dispose
Companies using circular economy models like refill, resale and repair generate have seen sharper revenue upticks than their traditional competitors, new market research has found.
Amazon's new 'green' HQ and Denmark's wind energy island: The sustainability success stories of the week
As part of our Mission Possible campaign, edie brings you this weekly round-up of five of the best sustainability success stories of the week from across the globe.
Governments urged to accelerate circular economy transition through green recovery plans
As nations continue to deliver their strategies for the economic recovery from Covid-19, they must better embed measures to improve resource efficiency, recycling, reuse and nature restoration, according to a major new policy briefing.
Nestlé reduces plastic from cereal packaging and rolls out paper Smarties packs worldwide
Well-known cereal brands including Cheerios, Shreddies and Shredded Wheat are set to reduce the amount of plastic used in packaging by more than 600 tonnes annually, while Nestlé's Smarties brand is also switching to recyclable paper packaging worldwide.
Beefeater removes plastic from new bottle range
Beefeater has launched a new 100% recyclable bottle, featuring paper labels and an aluminium cap that will be rolled out globally across its range of gins this month.
Ferrero unveils fresh commitments to sustainable packaging ahead of Christmas
After being criticised by green groups last year for producing heavy and hard-to-recycle plastic packaging, Fererro has joined new industry commitments aimed at reducing plastic use and improving recyclability.
WRAP: UK's biggest businesses have cut unnecessary plastic packaging by 40%
Businesses signed up to WRAP's UK Plastics Pact, which is supported by the likes of Unilever, Nestle and PepsiCo, collectively produced 40% fewer non-recyclable and unnecessary pieces of plastic packaging this year than in 2018.
Plastic promises and the crisis of corporate accountability
The top 10 plastic polluters that we analysed have a joint plastic footprint of almost 10 million tonnes a year - the equivalent of 30-times the weight of the Empire State Building. Last week we sent them open letters asking them to publicly support legislation and finally take meaningful action to tackle the plastic crisis they are complicit in creating.
Ellen MacArthur Foundation: Refillable packaging still accounts for just 2% of the market
Despite a swathe of successful pilot projects for plastic-free, refillable products, just 2% of the products sold by the world's biggest consumer goods firms this year came in reusable packaging.
Google launches phones and thermostats with recycled plastics
Google has achieved one of its plastics targets ahead of schedule, revealing that all new Pixel phones and Nest thermostats include recycled content.
London can lead the UK's net-zero ambition as a world beating sustainable city
Boris Johnson's party conference address confirmed an already established belief that the green economy is no longer a fringe idea but is ripe for centre stage. The government is wholeheartedly committing to our net-zero targets - and is now detailing the tangible measures that can make this a reality.
Electrolux debuts vacuum cleaner made from 100% recycled plastics
Electrolux has unveiled the first product range as part of a new "circular initiative" with Stena Recycling, a new vacuum cleaner made from 100% post-consumer recycled plastics and reused materials.
Ikea unveils national buy-back scheme for used furniture in drive to become 'fully circular'
Ikea will start buying back customers' used furniture at stores across the UK and Ireland next month, in an effort to discourage "excessive consumption" and become a "fully circular" business by 2030.
Blackrock's circular economy fund has raised $900m in its first year
BlackRock has revealed that its investment fund dedicated to accelerating the global development of a circular economy has raised more than $900m in its first year, growing from just $20m of seed funding from the asset management giant itself.
Iceland joins campaigners to call for better corporate reporting on plastics
Retailer Iceland had today (16 September) joined forces with Friends of the Earth, Greenpeace, A Plastic Planet and Surfers Against Sewage in calling for corporates to better disclose their plastics consumption.
Flurry of corporate plastic announcements hints at a new normal for the circular economy
In what has been a bumper week for news stories on single-use plastics, edie explores how corporates are forging ahead with new collection and take-back schemes for recyclable packaging that had been delayed by the coronavirus pandemic.
Banking and finance giants issue support for circular economy investment
More than 30 chief executives from some of the world's largest banks and asset managers, including BlackRock, Barclays, Lloyds, ING and the European Investment Bank, have backed new research from the Ellen MacArthur Foundation (EMF) highlighting how green finance can spur the circular economy.
HolyGrail 2.0: Major brands sign up to explore digital watermarks to improve packaging recycling
More than 80 major European brands, including P&G, PepsiCo and Mondi will collaborate to explore the feasibility of using "digital watermarks" to improve the sorting of recyclable packaging across the European Union (EU), as part of the HolyGrail 2.0 project spearheaded by the Ellen MacArthur Foundation.
Lego becomes Ellen MacArthur Foundation member in bid to spur circular economy progress
Toymaker the Lego Group has joined the Ellen MacArthur Foundation for a three-year period, as part of its efforts to increase product reuse and recycling.
Ellen MacArthur Foundation launches Plastics Pact in US, supported by 60 major signatories
Mars, Unilever and Kimberly-Clark are among the 60+ organisations to have committed to the new US version of the Ellen MacArthur Foundation's Plastics Pact, which aims to create a fully circular economy for plastics.
How can businesses accelerate circular economy progress beyond Covid-19?
Earth Overshoot Day - the date at which humanity has used all available natural resources for the year - came almost a month later in 2020, largely as a result of Covid-19. But how can companies innovate and actuate to deliver lasting, holistic reductions in their environmental impact going forward?
The 'Sustainability Innovators' mindset
What is the right mindset for sustainability innovation? This blog introduces four characteristics to help innovators adopt the right mentality and approach for a sustainable future.
Amount of plastics in oceans will quadruple by 2040, major new research finds
The world's plastic pollution problem is vastly outpacing efforts to stop it, meaning that the volume of plastics in oceans globally will be four times higher in 2040 than in 2016, new research backed by the Ellen MacArthur Foundation has concluded.
Royal Mail's electric vans and Kering's biodiversity drive: The sustainability success stories of the week
As part of our Mission Possible campaign, edie brings you this weekly round-up of five of the best sustainability success stories of the week from across the globe.
Tetra Pak targets net-zero value chain by 2050
Packaging firm Tetra Pak has today (11 June) committed to reaching net-zero greenhouse gas (GHG) emissions across its operations by 2030, with a longer-term target to achieve a net-zero emissions value chain by 2050.
Ikea launches circular economy strategic partnership with Ellen MacArthur Foundation
Ikea is building on a commitment to becoming a fully circular business by 2030 by announcing a new strategic partnership with the Ellen MacArthur Foundation that will focus on advocating for closed-loop home furnishing designs and methods to promote circular offers to customers.
Pernod Ricard moves single-use plastics phase-out forward to 2021
Beverage giant Pernod Ricard has moved a target to end the use of single-use plastic point-of-sale (POS) items forward four years, pledging to reach the ambition by 2021.
Can you eliminate plastic in the workplace?
Back in 2017, WWF-UK pledged to eliminate all unnecessary single-use plastic throughout the organisation. Environmental Manager Lauren Wiseman explains how this year, that target was achieved.
Mondelez signs up to UK Plastics Pact and Ellen MacArthur Foundation's Global Commitment
Global chocolate producer Mondelēz International, which owns brands including Cadbury and Dairy Milk has signed up to two major initiatives to tackle plastics waste in the UK and globally.
Lifecycle approach required: Government's plastics policies could triple UK packaging emissions
The UK Government's ban on unnecessary single-use plastics could inadvertently triple the carbon emissions associated with packaging, unless policies are introduced to prioritise an "overall need to use less material" and to improve the energy efficiency associated with material production and recycling.
Nestlé signs up to European Plastics Pact to push for 100% recyclable or reusable packaging
Food and beverage giant Nestlé has announced that its European business is following in the footsteps of its UK operations by signing up to the European Plastics Pact to help achieve its goals of ensuring packaging is 100% reusable or recyclable by 2025.
Starbucks to halve environmental impacts as part of 'resource-positive' strategy
Global coffee company Starbucks has announced new preliminary targets to halve carbon emissions, water use and waste sent to landfill by 2030, as part of a new long-term mission to become resource positive by storing more carbon than emitted, eliminate waste and replenishing freshwater.
Nestlé commits £1.6bn to food-grade recycled plastics, pledges to cut virgin plastics use by a third
Food and beverage giant Nestlé has committed £1.59bn to source food-grade recycled plastics to be used in its packaging, alongside a pledge to cut the amount of virgin plastics it sources by a third.
Ellen MacArthur Foundation boss: Natural Restoration 'hardest' part of circular economy shift
EXCLUSIVE: Against a backdrop of wildfires and growing climate activism, the chief executive of the Ellen MacArthur Foundation has called on businesses to develop holistic action plans to combat the complex challenge of restoring natural systems.
Every business has a critical role to play in reducing single-use plastics
In the two years since Blue Planet II ignited interest in the volume of plastic being used and discarded daily, businesses have made real progress in their efforts to eliminate single-use plastics.
Ellen MacArthur Foundation unveils 'landmark' digital tool to help businesses track circular economy progress
The Ellen MacArthur Foundation has today (14 January) launched a new digital tool which enables businesses of all sizes and sectors to measure their contribution to the circular economy and identify ways in which to close the loop further.
Colgate launches recyclable plastic toothpaste tube
Colgate Palmolive has launched a new vegan-friendly toothpaste range packaged in a first-of-its-kind recyclable plastic tube, with the technology set to be shared with competitor brands.
Single-use plastics: Two weeks left to register for free online event
Registration is now open for an afternoon of live, interactive webinar presentations and discussions from companies such as Eurostar, Nestlé and Sky on Thursday 16 January - all dedicated to helping businesses collaborate, innovate and actuate to eliminate single-use plastics.
ASOS to trial reusable packaging in drive to cut plastics waste
Online fashion retailer ASOS is set to trial reusable packaging in early 2020, after months of work to develop an alternative to single-use plastic mailing bags.
Google partners with Ellen MacArthur Foundation to tackle plastic pollution using tech
Google will increase its efforts to develop and scale up new technologies that tackle plastics waste and pollution, after joining the Ellen MacArthur Foundation's New Plastics Economy initiative.
Nestlé, Walmart and Borealis sign up to Ellen MacArthur Foundation's global plastics commitment
The world's largest food company, Nestlé, and the world's largest retailer, Walmart, have joined chemicals company Borealis in becoming Core Partners to the Ellen MacArthur Foundation's New Plastics Economy.
Redesign, collaborate and collect: Inside Coca-Cola European Partner's plastics strategy
EXCLUSIVE: Coca-Cola European Partners' (CCEP) vice president of sustainability, Joe Franses, looks across the company's four-pillar sustainable packaging roadmap to outline how collection, redesign and removal can ensure that all its packaging is collected and reused.
Business giants making 'promising' progress in tackling plastic waste
Over the last 12 months, some of the world's biggest businesses have made "promising" progress in efforts to eliminate single-use plastics and transition to a circular economy, according to a new report which revealed that pledges to increase recycled plastic in packaging have grown five-fold.
SC Johnson to improve recycling infrastructure in developing nation to combat ocean plastics
SC Johnson has partnered with economic development firm Plastic Bank to upscale access to recycling infrastructure in developing regions and leverage blockchain technology to stop plastic waste from entering into oceans while improving economic and social outlooks for communities.
UK retailers to generate 2,000 tonnes of plastic waste from Halloween costumes
Halloween costumes sold by UK retailers are set to generate more than 2,000 tonnes of plastic waste, equivalent by weight to 83 million bottles, according to new research from environmental charity Hubbub.
BlackRock launches its first dedicated circular economy investment fund
The world's largest asset management firm, BlackRock, has launched its first investment fund dedicated to accelerating the global development of a circular economy.
Unilever to halve use of virgin plastic and collect more plastic packaging than it sells by 2025
Unilever has announced it will halve its use of virgin plastic by 2025 by reducing plastic packaging by more than 100,000 tonnes, increasing the amount of recycled plastics it uses and collecting and processing more plastic packaging than it sells.
Coca-Cola unveils drinks bottle made from recycled ocean plastics
Coca-Cola has unveiled sample bottles consisting of 25% recycled marine plastics, as the company ramps up efforts to improve the recyclability and collection of its products in Western Europe.
SC Johnson on track to make all plastic packaging closed-loop by 2025
US-based consumer goods firm SC Johnson's latest sustainability report has revealed the company is on target to meet its 2025 targets for plastic and recycling, Ellen MacArthur Foundation's New Plastics Economy, with 94% of the firm's plastic packaging now recycle, reusable or compostable.
Net-zero not possible without circular economy, Ellen MacArthur Foundation finds
Focusing on decarbonising the energy sector alone will not put the world within touching distance of a net-zero carbon economy, according to a new report from the Ellen MacArthur Foundation which claims that the transition to a circular economy is also vital.
Coca-Cola to replace plastic shrink wrap across can multipacks sold in Great Britain
Europe's largest independent Coca-Cola bottler has announced it will end the use of shrink-wrapped plastics across all can multipacks it sells in Great Britain, in a move that will replace plastic used on 30 million packs annually with sustainably sourced cardboard.
Fashion giants to 'transform' their jeans in circular economy drive
A coalition of big-name global fashion brands including H&M Group, Gap and Tommy Hilfiger have pledged to align their denim designs and manufacturing with a new circular economy framework.
Google's new circular economy strategy to 'maximise reuse' across its operations
Tech giant Google has launched a new circular economy initiative aimed at addressing an "inherently unsustainable" demand for resources and products by leveraging the transformational potential of technology.
Manufacturer 3M joins Ellen MacArthur Foundation's CE100 initiative
Multinational consumer goods, healthcare and industry manufacturer 3M has pledged to champion the circular economy and make the best use of the planet's resources by joining the Ellen MacArthur Foundation's CE100 initiative.
Estée Lauder to develop refillable packaging as part of circular economy drive
US-based cosmetics giant Estée Lauder has vowed to develop reusable and refillable packaging by 2025, as part of a sweeping new set of resource efficiency commitments.
Inside P&G's plastics packaging strategy
EXCLUSIVE: Procter & Gamble's principal scientist and packaging technologist, Gian De Belder, has outlined the company's five-pillar approach to improving the recyclability of its packaging through science-based studies and "Holy Grail" collaborative projects.
Europe's largest Coca-Cola bottler reveals progress on plastic reduction
Europe's largest independent Coca-Cola bottler used 27.6% recycled content in its plastic bottles last year - more than ten times the beverage sector's global average proportion of 2-3%.
Business giants unveil new plastics pledges after joining global Ellen MacArthur Foundation commitment
A coalition of more than 150 businesses has revealed new pledges to reduce their plastics use and waste, after joining the Ellen MacArthur Foundation's new Global Commitment, which was launched late last year.
Tax fashion brands to fund circular economy for garments, MPs urge
A group of MPs is calling on the UK Government to introduce policies which would see fashion brands pay a producer responsibility charge of 1p for every garment they produce, in addition to lower rates of tax for companies minimising the environmental footprint of their products.
Circular food 'revolution' could unlock $2.7trn per year, Ellen MacArthur study finds
Embedding circular economy principles within the global agri-food sector could contribute $2.7trn (£2.1trn) to the global economy through decreased healthcare and environmental restoration costs, a new Ellen MacArthur Foundation report has concluded.
SC Johnson and Ellen MacArthur Foundation partner to spur circular economy progress
US-based consumer goods firm SC Johnson has forged a new circular economy partnership with the Ellen MacArthur Foundation, in a bid to scale-up closed-loop solutions to the global plastics pollution problem.
Report: AI could offer £167bn circular opportunity for food and electronics sectors each year
Artificial Intelligence (AI) could unlock almost £170bn in value a year for the food and consumer electronics industries alone by designing out waste by 2030, according to a new report from the Ellen MacArthur Foundation and Google.
Business giants join Ellen MacArthur Foundation's global commitment to eradicate plastics pollution
Business giants, financial investors, non-profit organisations and national Governments have vowed to eradicate plastic waste and pollution, as part of a new Global Commitment spearheaded by the Ellen MacArthur Foundation.
P&G joins Circular Economy 100 to accelerate closed-loop transition
Procter & Gamble (P&G) is among four new corporate members of the Circular Economy 100 (CE100), the innovation platform launched by the Ellen MacArthur Foundation to accelerate circular economy ambitions.
Inside Unilever's plastics packaging strategy
EXCLUSIVE: Unilever's chief R&D officer David Blanchard has outlined the company's three-pillar approach to improving the recyclability of its product packaging, focusing on "less", "better" and "no plastics" solutions.