Mission Possible
Brought to you in association with the UK Government's Green GB Week, the Mission Possible Pledge Wall showcases the growing list of sustainable business commitments being made under the five campaign pillars of Energy, Resources, Mobility, The Built Environment and Business Leadership.
No Mission Possible Pledge is too small or too ambitious for the Wall - so long as it is a new, measurable action that the pledger believes will help their organisation on its mission to achieve a sustainable future.
Scroll through the Mission Possible pledges and filter by industry, campaign pillar and date below. And join the Mission by making a new commitment of your own.
Go to the Mission Possible site now
Related content
Clean air for schools and 'hot rocks' in Cornwall: The sustainability success stories of the week
As part of our Mission Possible campaign, edie brings you this weekly round-up of five of the best sustainability success stories of the week from across the globe.
Climate art awards and low-carbon council housing: The sustainability success stories of the week
As part of our Mission Possible campaign, edie brings you this weekly round-up of five of the best sustainability success stories of the week from across the globe.
Mumbai Airport's plastics ban and TOMS's charity podcast: The sustainability success stories of the week
As part of our Mission Possible campaign, edie brings you this weekly round-up of five of the best sustainability success stories of the week from across the globe.
edie's guides to net-zero carbon continues with manufacturing sector
The second report in the series of edie guides on net-zero carbon has launched with a focus on the manufacturing sector.
Climate strikes and UN Summits: The top 10 sustainability stories of September 2019
With Autumn now here, we take a look back at a September packed full of sustainability and energy news. This round-up includes all the highlights from the UN Climate Action Summit, net-zero announcements and climate strikes.
Everything you may have missed: The sustainability success stories of the UN Climate Summit
As the week of the UN's Climate Action Summit in New York draws to a close, edie highlights the numerous new green commitments, events and announcements made by businesses.
edie explores what net-zero carbon looks like for UK utilities in new sector insight report series
Following the UK's world-leading commitment to reach net-zero emissions by 2050, edie has launched a brand-new series of insight reports which investigate how particular industries can achieve rapid decarbonisation, starting with the utilities sector.
Mission Possible: Achieving net-zero carbon in Utilities
Following the UK's world-leading commitment to reach net- zero emissions by 2050, this insight report investigates how the utilities sector can radically reduce carbon whilst enabling and empowering its customers to do the same.
FT's climate campaign and urban rooftop farming: The sustainability success stories of the week
As part of our Mission Possible campaign, edie brings you this weekly round-up of five of the best sustainability success stories of the week from across the globe.
TIME's climate issue and a Tesla double-whammy: The sustainability success stories of the week
As part of our Mission Possible campaign, edie brings you this weekly round-up of five of the best sustainability success stories of the week from across the globe.
Exclusive: PwC to hit Mission Possible pledge target
Accountancy firm PwC has revealed to edie that it is only 1% off its Mission Possible target following extensive work on sustainable, healthy food options within its staff restaurant facilities.
Will Smith's anti-deforestation shoes and floating solar islands: The sustainability success stories of the week
As part of our Mission Possible campaign, edie brings you this weekly round-up of five of the best sustainability success stories of the week from across the globe.
E.ON's green bonds and Dundee's solar car park: The sustainability success stories of the week
As part of our Mission Possible campaign, edie brings you this weekly round-up of five of the best sustainability success stories of the week from across the globe.
Meet the Sustainability Leader: Landsec, The Built Environment
With entries now open for edie's Sustainability Leaders Awards 2020, this new feature series showcases the achievements of the 2019 winners and reveals their secrets to success. Up next: The winner of our Mission Possible: The Built Environment award, Landsec.
Meet edie's 30 Under 30 class of 2020: Olivia Murphy, Whitbread
This new series profiles the members of edie's 30 Under 30 - a nomination-based community of 30 hugely talented young sustainability and energy professionals who have already achieved great things or are showing fantastic promise. Next up: Olivia Murphy, sustainability manager at hospitality giant Whitbread.
Meet the Sustainability Leader: Tideway, Mobility
With entries now open for edie's Sustainability Leaders Awards 2020, this new feature series showcases the achievements of the 2019 winners and reveals their secrets to success. Up next: The winner of our Mission Possible: Mobility award, Tideway.
Rome's reverse-vending and BMW's e-Mini: The sustainability success stories of the week
As part of our Mission Possible campaign, edie brings you this weekly round-up of five of the best sustainability success stories of the week from across the globe.
BP's Chinese EV chargers and circular football pitches: The sustainability success stories of the week
As part of our Mission Possible campaign, edie brings you this weekly round-up of five of the best sustainability success stories of the week from across the globe.
Meet edie's 30 Under 30 Class of 2019: Olivia Green, Wessex Water
This new series profiles the members of edie's 30 Under 30 - a nomination-based community of 30 hugely talented young sustainability and energy professionals who have already achieved great things or are showing fantastic promise. Next up: Olivia Green, sustainability coordinator at Wessex Water.
Audi's supply chain shake-up and Wales' coal plant closure: The sustainability success stories of the week
As part of our Mission Possible campaign, edie brings you this weekly round-up of five of the best sustainability success stories of the week from across the globe.
Hallmark's recycled cards and Tate's climate emergency: The sustainability success stories of the week
As part of our Mission Possible campaign, edie brings you this weekly round-up of five of the best sustainability success stories of the week from across the globe.
Coors' plastic-free packaging and solar-powered trains: The sustainability success stories of the week
As part of our Mission Possible campaign, edie brings you this weekly round-up of five of the best sustainability success stories of the week from across the globe.
Toyota's solar Prius and bee-friendly bus stops: The sustainability success stories of the week
As part of our Mission Possible campaign, edie brings you this weekly round-up of five of the best sustainability success stories of the week from across the globe.
Paul Polman co-founds Imagine venture to drive corporate action towards SDGs
Ex-Unilever chief executive Paul Polman has launched a new global initiative aimed at combatting poverty and climate change as part of efforts to achieve the Sustainable Development Goals (SDGs).
Co-op's 1.5C target and India's 500GW renewables goal: The sustainability success stories of the week
As part of our Mission Possible campaign, edie brings you this weekly round-up of five of the best sustainability success stories of the week from across the globe.
Tideway's super sewer project is slashing transport emissions and combatting plastic pollution
The annual report for the Tideway super sewer project has revealed that more than 110,000 heavy goods vehicle journeys have been avoided and that more than 33,000 plastic bottles have been collected from the Thames river.
Calls for clean power and cheese-waste-powered heat: The sustainability success stories of the week
As part of our Mission Possible campaign, edie brings you this weekly round-up of five of the best sustainability success stories of the week from across the globe.
Starbucks' wind deal and Unilever's recycled plastics: The sustainability success stories of the week
As part of our Mission Possible campaign, edie brings you this weekly round-up of five of the best sustainability success stories of the week from across the globe.
Ikea's recycled rugs and AB InBev's solar deal: The sustainability success stories of the week
As part of our Mission Possible campaign, edie brings you this weekly round-up of five of the best sustainability success stories of the week from across the globe.
Talking electric vehicles with BT's Howard Lungley and UPS's Claire Thompson-Sage
edie's Mission Possible sofa chat show returns for 2019. In the final episode, edie discusses the barriers and opportunities of transitioning to electric vehicles (EVs) with Howard Lungley, head of strategy, digital impact and sustainability at BT Group and Claire Thompson-Sage, sustainable development co-ordinator at UPS.
Talking SDG engagement with Ben Kellard, Peter Andrews and Tor Harris
edie's Mission Possible sofa chat show returns for 2019. In this episode, edie discusses the Sustainable Development Goals with leading experts from the Cambridge Institute for Sustainability Leadership (CISL), British Retail Consortium (BRC) and Waitrose.
Carbon pricing calls and rubbish-fired plastics plants: The sustainability success stories of the week
As part of our Mission Possible campaign, edie brings you this weekly round-up of five of the best sustainability success stories of the week from across the globe.
Talking ethical and sustainable fashion with Sarah Ditty and Neliana Fuenmayor
edie's Mission Possible sofa chat show returns for 2019. In this episode, edie discusses how transparency can help create a more ethical and sustainable fashion industry with Fashion Revolution's policy director Sarah Ditty and A Transparent Company's founder Neliana Fuenmayor.
Talking sustainability leadership with Gudrun Cartwright, Steve Kenzie and Rosanna Cole
edie's Mission Possible sofa chat show returns for 2019. In this episode, edie discusses what it means to be a sustainability leader with Business in the Community's environment director Gudrun Cartwright, N Global Compact's UK network director Steve Kenzie and supply chain expert Rosanna Cole.
Talking plastics and behaviour change with Michelle Norman, Brendan Rouse & Marcel Arsand
edie's Mission Possible sofa chat show returns for 2019. In the fourth episode, edie discusses resource efficiency with Michelle Norman, corporate affairs and sustainability director at Lucozade Ribena Suntory, Marcel Arsand, chairman at Can Makers and Brendan Rouse, sustainability manager at Landsec.
Talking net-zero with Julia Barrett and Simon Graham
edie's Mission Possible sofa chat show returns for 2019. In the second episode, edie discusses net-zero with Julia Barrett, director of sustainability, Re-Thinking at Willmott Dixon and Simon Graham, head of innovation at De Courcy Alexander.
Coca-Cola's rooftop solar and Urban Outfitters' rental boxes: The sustainability success stories of the week
Published every week, the new series charts how businesses and sustainability professionals are working to achieve their 'Mission Possible' across the campaign's five key pillars - energy, resources, infrastructure, mobility and business leadership.
Insight, inspiration and innovation continue into final day of edie Live 2019
Members of the UK's sustainability and energy management communities have descended upon the NEC in their thousands, with sessions at full capacity throughout the first day of edie Live 2019 and the action now set continue into the second and final day (22 May).
edie Live Mission Possible report launch: Inspiring quotes, key takeaways and the zeronauts
I was thrilled to have formally launched edie's Mission Possible: 2019 report during a high-level panel discussion at edie Live on Tuesday (21 May). Here, I've rounded up my key takeaways from that session and the report for aspiring sustainability and environmental professionals.
Paul Polman: Courage and collaboration will help business accomplish Mission Possible
EXCLUSIVE: This year's Mission Possible: 2019 report has just landed, and edie is offering a sneak preview by way of the rousing report foreword penned by revered sustainability leader and ex-Unilever chief executive Paul Polman, in full.
Sustainable business in action: edie launches flagship Mission Possible 2019 report
edie has today (21 May) published its flagship 'Mission Possible: 2019' report mapping out the future of sustainable business, featuring contributions from an array of renowned sustainability pioneers including Paul Polman and Steve Howard, along with senior representatives from the likes of BT, Carlsberg, The Climate Group and We Mean Business.
edie Live 2019: Green ambitions to be turned into ACTION as show doors open
Thousands of energy, CSR sustainability professionals are descending upon the NEC Birmingham today (21 May) as edie Live 2019 officially opens its doors - and there's still time to register for a free two-day pass to the conference.
Mission Possible: The 2019 report
This exclusive edie report showcases world-leading and potentially game-changing examples of sustainability in action across the Mission Possible campaign's five pillars: Energy, Resources, Mobility, The Built Environment and Business Leadership.
Teemill's closed-loop T-shirts and carbon-neutral cement: The sustainability success stories of the week
As part of our Mission Possible campaign, edie brings you this weekly round-up of five of the best sustainability success stories of the week from across the globe.
edie's Mission Possible campaign evolves with launch of dedicated Plastics Hub microsite
edie's Plastics Hub a content-driven campaign that will support sustainability and resource efficiency professionals on our collective mission to eliminate single-use plastics - has a new home on the Mission Possible microsite.
Henkel's black plastic solution and Amsterdam's diesel ban: The sustainability success stories of the week
As part of our Mission Possible campaign, edie brings you this weekly round-up of five of the best sustainability success stories of the week from across the globe.
Lucy Siegle confirmed for Sustainability Keynote at edie Live 2019
Renowned ethical living and environmental journalist Lucy Siegle completes a star-studded line-up of expert speakers appearing at the UK's largest sustainability and energy exhibition, edie Live, as it returns to the NEC Birmingham on 21-22 May.
Etihad's plastic-free flight and Uber's public transport push: The sustainability success stories of the week
As part of our Mission Possible campaign, edie brings you this weekly round-up of five of the best sustainability success stories of the week from across the globe.
London's low-emission buses and Ralph Lauren's recycled plastic shirts: The sustainability success stories of the week
As part of our Mission Possible campaign, edie brings you this weekly round-up of five of the best sustainability success stories of the week from across the globe.
Xerox's reforestation drive and KFC's science-based targets: Sustainability success stories for Earth Day
While many of us in the UK will be enjoying the bank holiday break today (22 April), the global business community has been busy making pledges, events and announcements to mark Earth Day. This round-up highlights some of the best sustainability success stories to mark the occasion.
Sydney's renewables aim and Ikea's 'Outstanding' store: The sustainability success stories of the week
As part of our Mission Possible campaign, edie brings you this weekly round-up of five of the best sustainability success stories of the week from across the globe.
Budweiser's plastic football pitch and Arval's EV chargers: the sustainability success stories of the week
As part of our Mission Possible campaign, edie brings you this weekly round-up of five of the best sustainability success stories of the week from across the globe.
Is it time for the hospitality sector to align to the SDGs?
The Sustainable Restaurant Association (SRA) has called on the food industry to follow the UN's Sustainable Development Goals (SDGs) in order to achieve the innovation required to accelerate climate action.
Danone's ultra-sustainable factory and Hilton's soap recycling: The sustainability success stories of the week
As part of our Mission Possible campaign, edie brings you this weekly round-up of five of the best sustainability success stories of the week from across the globe.
Panasonic's zero-carbon factories and Ford's $850m EV plant: The sustainability success stories of the week
As part of our Mission Possible campaign, edie brings you this weekly round-up of five of the best sustainability success stories of the week from across the globe.
Nestlé's plastic-free pouches and James Bond's electric car: The sustainability success stories of the week
As part of our Mission Possible campaign, edie brings you this weekly round-up of five of the best sustainability success stories of the week from across the globe.
Dow's Project Butterfly and Ikea's EV charging push: The sustainability success stories of the week
As part of our Mission Possible campaign, edie brings you this weekly round-up of five of the best sustainability success stories of the week from across the globe.
How to build a sustainability culture within the construction industry
Following edie's insight report on the construction industry, a one-hour webinar, sponsored by Reconomy, brought together industry experts, focusing on how they embedded sustainability cultures within their firms - and how they plan to take forward their agendas.
AVAILABLE ON DEMAND: edie's sustainable built environment webinar featuring UKGBC, Willmott Dixon & Mace Group
Sustainability and energy professionals seeking insight to drive low-carbon practices across the built environment sector can now watch Wednesday's webinar, featuring insight from the UK Green Building Council, Willmott Dixon and Mace Group, on demand
Webinar: Achieving a sustainable built environment: Learning from the leaders
Following the publication of edie's insight report which investigated the future of sustainable construction, this one-hour webinar brings together industry leaders and experts to discuss the various challenges and opportunities facing low-carbon, resource-efficient construction.
edie’s Mission Possible Thinkathon 2019: What it taught me about sustainable business
There is a relatively new process that is shaking up the way organisations create and test new ideas - the design sprint.
Mission Possible: edie launches new construction sector report
The key drivers, challenges and opportunities facing sustainable business in the UK construction sector are revealed in edie's latest Mission Possible report, today (6 March).
Scottish Power's £2bn renewables pledge and Dublin's zero-emission post: The sustainability success stories of the week
As part of our Mission Possible campaign, edie brings you this weekly round-up of five of the best sustainability success stories of the week from across the globe.
Evian's reusable water bottles and VW's 'carbon-neutral' EVs: The sustainability success stories of the week
As part of our Mission Possible campaign, edie brings you this weekly round-up of five of the best sustainability success stories of the week from across the globe.
Turning ambition into action: edie Live returns for 2019 with host of new features
Collaborative workshops, a dedicated Plastics Hub and a Future Systems Hackathon are just some of the exciting new features that will be available edie Live 2019 as the UK's largest sustainability and energy exhibition returns to the NEC Birmingham on 21-22 May.
UKGBC, Willmott Dixon and Mace Group to feature in edie's sustainable built environment webinar
Sustainability experts from Willmott Dixon and Mace Group are set to take part in an one-hour webinar on Wednesday 6 March which will explore the various business drivers, challenges and opportunities facing low-carbon, resource-efficient construction.
Hydrogen delivery scooters and Olympic medals made from e-waste: The sustainability success stories of the week
As part of our Mission Possible campaign, edie brings you this weekly round-up of five of the best sustainability success stories of the week from across the globe.
100 and counting: edie's Mission Possible Pledge Wall hits key business milestone
More than 100 organisation – including Barratt Developments, BT, Ikea and Unilever – have now publicised new sustainability commitments on edie's 'Pledge Wall' as part of the Government-backed Mission Possible campaign to inspire green business action.
Verizon's green bonds and Nike's clean energy deal: The sustainability success stories of the week
As part of our Mission Possible campaign, edie brings you this weekly round-up of five of the best sustainability success stories of the week from across the globe.
Sustainability Leaders Awards 2019: Winners revealed at glittering ceremony in London
Ikea, Landsec, Heathrow Airport and PepsiCo were among the big winners of edie's 2019 Sustainability Leaders Awards, announced at an awards ceremony in London on Wednesday evening (6 February).
Five ways the UK public sector is taking action to create a sustainable future
As a teaser for edie's latest Mission Possible sector insight report, edie rounds up five key trends within the UK's public sector which prove it is striving to achieve a sustainable future, today.
A sustainable Super Bowl and Ikea China's EV deliveries: The sustainability success stories of the week
Published every week, this series charts how businesses, city leaders and sustainability professionals are working to achieve their 'Mission Possible' across the campaign's five key pillars - energy, resources, mobility, built environment and business leadership.
Shell's green energy plan and edie's Plastics Hub: The sustainability success stories of January 2019
As the first month of 2019 comes to a close, edie rounds up some of the most-read sustainability stories and standout pieces of content from the past 31 days - from Shell's decision to boost its investment in low-carbon technologies, to the launch of edie's own Mission Possible Plastics Hub.
Mission Possible: Achieving a sustainable future for the PUBLIC SECTOR
This brand-new sector insight report provides a comprehensive overview of the steps that organisations within Britain's public sector can take to achieve a sustainable future, today.
Embracing the fierce urgency of NOW: One week left until Sustainability Leaders Forum 2019
Plastic thinkathons, SDG Leadership Labs, live vodcast discussions and panel debate featuring the likes of Carlsberg, Interface and Unilever complete an all-star line-up for edie's flagship Sustainability Leaders Forum 2019 - taking place next Tuesday and Wednesday (5-6 February) in London.
Coca-Cola's world without waste and VW's EV investment: The sustainability success stories of the week
As part of our Mission Possible campaign, edie brings you this weekly round-up of five of the best sustainability success stories of the week from across the globe.
edie launches Mission Possible Plastics Hub to help businesses solve plastic pollution
edie has today (15 January) launched the Mission Possible Plastics Hub - a brand-new, content-driven campaign that will support sustainability and resource efficiency professionals on our collective mission to eliminate single-use plastics.
From Sky to Unilever: 30 companies post plastic pledges on edie's Mission Possible Pledge Wall
EXCLUSIVE: As edie's dedicated week of business action on plastics waste launches, we can reveal that 30 businesses from across the country have committed an array of bold plastic-related pledges to edie's virtual Mission Possible Plastics Hub, with more to come.
Are brands ready to turn their plastics ambitions into actions?
Like plastics, talk is cheap. The world's largest businesses are continuously committing to various plastic phase-outs, but the time is now to move the dial and turn ambitions into action - and edie is here to help.
Ikea's solar homes and Manchester's 'net-zero' pledge: The sustainability success stories of the week
As part of our Mission Possible campaign, edie brings you this weekly round-up of five of the best sustainability success stories of the week from across the globe.
19 New Year's resolutions for sustainability professionals in 2019
Love them or hate them, New Year's resolutions are a tool to motivate and inspire individuals to start a new calendar year with renewed focus. Here, edie has listed 19 resolutions for sustainability professionals in 2019 that will help businesses ignite a new era of leadership.
Just Eat's e-scooters and solar-powered smart homes: The sustainability success stories of the week
As part of our Mission Possible campaign, edie brings you this weekly round-up of five of the best sustainability success stories of the week from across the globe.
Tesco's EV charging network and Sweden's ice hotel: The sustainability success stories of the week
As part of our Mission Possible campaign, edie brings you this weekly round-up of five of the best sustainability success stories of the week from across the globe.
H&M's transparency hackathon and FedEx's e-vans: The sustainability success stories of the week
As part of our Mission Possible campaign, edie brings you this weekly round-up of five of the best sustainability success stories of the week from across the globe.
Available on demand: Sustainable manufacturing webinar featuring Mondelēz & Quorn Foods
Sustainability and energy representatives from Mondelēz International and Quorn Foods are among the speaker line-up for edie's one-hour webinar. now available on demand, which will explore the challenges and opportunities facing low-carbon, resource-efficient manufacturing.
Science-based targets and 'smart' mobility centres: The sustainability success stories of the week
As part of our Mission Possible campaign, edie brings you this weekly round-up of five of the best sustainability success stories of the week from across the globe.
The challenges have been set, now business must rise to them
In the food business, Mission Possible should really be 'Mission Necessary'. We'll have to feed nearly 10 billion people by 2050. And we'll have to do so without destroying the natural resources on which food production depends.
Five ways food and drink firms are manufacturing a sustainable future
As a teaser for edie's latest Mission Possible sector insight report, edie rounds up five key trends within the food and drink manufacturing sector which prove the industry is striving to achieve as sustainable future, today.
Shenzhen's e-bus network and 'climate-positive' homes: The sustainability success stories of the week
As part of our Mission Possible campaign, edie brings you this weekly round-up of five of the best sustainability success stories of the week from across the globe.
UPS's e-bike fleet and Nike's circular footwear drive: The sustainability success stories of the week
As part of our Mission Possible campaign, edie brings you this weekly round-up of five of the best sustainability success stories of the week from across the globe.
AI-assisted flights and SDG smart cities: The sustainability success stories of the week
As part of our Mission Possible campaign, edie brings you this weekly round-up of five of the best sustainability success stories of the week from across the globe.
Sustainability Leaders Awards 2019: Shortlist revealed...
After a record-breaking year of entries, the judges have convened, decisions have been made and edie is proud to unveil the well-deserved finalists for the 2019 Sustainability Leaders Awards. Drum roll, please...
Everything you may have missed: The sustainability success stories of Green GB Week
With the Department for Business, Energy & Industrial Strategy (BEIS) launching the nation's first-ever Green GB Week this week, numerous new commitments, events and announcements were made. This round-up highlights some of the best sustainability success stories of the past seven days.
Sustainable Business Covered podcast: The Great Green GB Week relay
It's episode 50 of the Sustainable Business Covered podcast, and the edie team undergo a week-long podcasting relay, interviewing an array of sustainability experts from the likes of Adnams, BT, Good Energy, PwC and WWF as part of the UK Government's Green GB Week.
From Amazon to PwC: Meet the 67 companies to have made Mission Possible Pledges so far
EXCLUSIVE: As Green GB Week draws to close, edie can reveal that 65 businesses from across the country have announced an array of bold new sustainability commitments on edie's virtual Pledge Wall, with more to come.
PwC pledges to offset air travel emissions and source 100% renewable electricity
Professional services giant PwC has this week pledged to source 100% renewable electricity for its global operations and to offset all emissions accounted for by flights taken by employees for business purposes.
Amazon pledges to install 20MW solar systems across UK fulfilment centres
Amazon has this week pledged to deploy 20MW of solar panels across its UK fulfilment centres, in a move that will slash its carbon footprint by 6,000 tonnes of CO2 each year.
#GreenGB Week Infographic: Clean Growth in the UK
The Government's landmark Green GB Week, with edie acting as the official media partner, is taking place this week. To mark the occasion, edie has produced an insightful infographic showcasing the clean growth success stories that are driving the low-carbon revolution in the UK.
John Lewis and Waitrose pledge to power entire delivery fleet with bio-methane by 2028
EXCLUSIVE: The John Lewis Partnership, which operates the John Lewis and Waitrose retailers, will convert its 500-strong fleet of diesel delivery trucks to be powered by bio-methane by 2028, as part of a new commitment published on edie's Mission Possible Pledge Wall today (16 October).
BEIS announces green buildings drive and single-use plastics crackdown
EXCLUSIVE: The Department for Business, Energy and Industrial Strategy (BEIS) has today (16 October) underlined its commitment to phasing out single-use plastics and reducing its estate emissions by 66% through two new commitments that have been posted on edie's Mission Possible Pledge Wall.
Help on making an RSS Feed
