Social media advertising fuelling teenagers' unused 'trainer mountain'
Charity Global Action Plan (GAP) has found that UK teenagers own 58 million trainers, almost 30% of which remain unused, with a new study claiming that purchasing habits are a symptom of targeted digital and social media advertising.
Fairytales, Thunberg and why business as usual is very worried about climate activism
Greta Thunberg's provoking speech on the pursuit of an economic "fairytale" at the expense of the planet has sparked inspiration, admiration and irritation across the globe. But the fact that she has so many detractors means that change is coming.
Scrolling towards a better future or coding for chaos? What the ‘Onlife’ means for sustainability
Half the world's population does something unimaginable every day. We each connect into a species-wide hive mind that reaches into our pockets, our screens and controls what we see, think and believe.
Experts or the Crowd: Who should we listen to?
As CRS professionals we can be overwhelmed with advice from experts and the crowd. We manage complex and often emotive issues, ranging from climate change to human rights violations. How can we make sound decisions when stakeholder opinions might be widely different? Recently the ICRS Annual Debate asked the question 'experts vs. the crowd: whose voice should responsible organisations prioritise?'
Why Iceland's deforestation-focused Christmas advert won't be on TV this year
Iceland's decision to use part of its Christmas communications campaign on an advert that highlighted the destructive nature of palm oil has been blocked from airing on UK television channels, but why?
Future gazing the role of the sustainability profession
It's a tricky thing, predicting the future. So, before looking forward let us reflect upon on what changes we've seen in the CRS profession over the last 20 years. There's no doubt we are a profession that is growing in maturity, and yet still evolving.
Facebook pledges to source 100% renewable energy by 2020
Social media giant Facebook has committed to source 100% renewable energy for its operations by 2020, after reaching its 2018 renewables target one year early.
Clean Air Day 2018: Our opportunity to address air pollution
What will you do for Clean Air Day 2018? 21 June is just one month away and the opportunity for sustainability professionals to bring the issue of air pollution to the attention of our workplaces is on the horizon.
Intelligent highways and underground bins: the best green innovations of the week
A number of eye-catching and potentially transformational innovations have emerged that could help businesses and nations deliver on resource efficiency, low-carbon transitions and combat climate change. Here, edie rounds-up six of the best.
Telling your sustainability story: edie launches communications handbook
Sustainability and CSR professionals looking to boost stakeholder engagement through effective communications now have access to a new 'handbook', which provides expert advice and insight into how to tell your sustainability story.
Seven steps to success: edie launches the smarter sustainability reporting handbook
With more stakeholders, staff and consumers demanding knowledge and information on corporate commitments, edie has published a handbook to help create an engaging and informative sustainability report.
So, what now for sustainability reporting?
As a CSR and Sustainability professional, reporting is one of the most significant issues to be addressed in this field.
How to communicate effectively for sustainable behaviour change
Debbie Griffiths is a business writer who specialises in CSR and sustainability communications. In this 5-minute blog she shares some hints and tips on communication for behaviour change.
How can we exploit new methods to tackle consumer food waste in a digital age?
Technological advances and social media are set to become increasingly powerful tools in helping retailers and environmental organisations to engage consumers on food waste reduction.
Does the traditional retail model still work?
The retail landscape is being transformed. Online retail in the UK now makes up around 15 percent of overall retail sales. But what does this mean for the future of responsible retailing and customer engagement?
Information overload: In a multimedia world, how do busy CRS practitioners stay abreast of emerging trends?
I don't know about you, but I often feel like I'm buried under an avalanche of online updates. With so much information to digest, it takes time to sort the digital wheat from the chaff to find the most credible news.
Coca-Cola's new communications ad uses 1,500 pieces of recycled plastic
Coca-Cola has turned to stop-motion animation to launch a multi-million pound consumer awareness campaign to highlight the recyclability of its products, marking the first time the global drinks giant has issued a sustainability campaign in the UK.
Sky partners with Oval cricket ground to raise awareness of ocean plastic pollution
Broadcasting company Sky is taking its Ocean Rescue sustainability campaign to the world of cricket by forming a partnership with the Kia Oval stadium, which will see refillable water bottles handed out to fans during England's match against South Africa this week.
Gift of the GIFs: Virgin Media unveils 'highly shareable' sustainability report
Telecoms giant Virgin Media released its latest sustainability report update on Wednesday (5 July), utilising social media and GIFs to engage people about the latest sustainability efforts, which included a 7.5% annual reduction in carbon emissions.
Good values and better practice
At edie's recent Sustainability Communications Conference, the Creative Concern team and Common Cause Foundation ran a (semi-experimental) workshop that aimed to navigate through the world of brands, values and causes with the help of sixty seasoned communicators and sustainability professionals.
We Are the Oceans: a new way to educate consumers on plastic waste
As sustainability practitioners search for new ways to drive consumer engagement, edie's Matt Mace hears from the 23-year-old founder of a new campaign group which is utilising music, video games and social media campaigns to capture the hearts and minds of millennials in tackling the issue of ocean plastic waste.
The sustainable business benefits of sourcing and serving local
British food has undergone a revolution in the last 20 years. Once the laughing stock of Europe, we can now boast more varieties of cheese than France, world class, award-winning wines and restaurants the envy of the world.
Maximising value: How can your sustainability report drive engagement?
Businesses can maximise stakeholder engagement with sustainability through their reporting by encouraging internal participation in product design and exploiting digital tools to present data in new and exciting ways.
Times are changing, should the role of CRS practitioner change too?
With Donald Trump in the White House, and the UK's long-awaited triggering of Article 50, the established lore of 'a sustainable business is a responsible business' is once more open to question.
Engagement evolution: 6 exciting trends directing the future of sustainability communications
As edie's engagement month of editorial content rolls on, we round-up some of the latest techniques and platforms businesses are using to drive sustainability engagement among internal and external stakeholders.
#UoLCarbonCut: University of London delivers world's first tweet-based sustainability report
The University of London has taken digital sustainability reporting to a new level by broadcasting its achievements through a series of tweets and an online presentation instead of compiling a dedicated CSR report.