Coca-Cola's new communications ad uses 1,500 pieces of recycled plastic
Coca-Cola has turned to stop-motion animation to launch a multi-million pound consumer awareness campaign to highlight the recyclability of its products, marking the first time the global drinks giant has issued a sustainability campaign in the UK.
Sky partners with Oval cricket ground to raise awareness of ocean plastic pollution
Broadcasting company Sky is taking its Ocean Rescue sustainability campaign to the world of cricket by forming a partnership with the Kia Oval stadium, which will see refillable water bottles handed out to fans during England's match against South Africa this week.
Gift of the GIFs: Virgin Media unveils 'highly shareable' sustainability report
Telecoms giant Virgin Media released its latest sustainability report update on Wednesday (5 July), utilising social media and GIFs to engage people about the latest sustainability efforts, which included a 7.5% annual reduction in carbon emissions.
We Are the Oceans: a new way to educate consumers on plastic waste
As sustainability practitioners search for new ways to drive consumer engagement, edie's Matt Mace hears from the 23-year-old founder of a new campaign group which is utilising music, video games and social media campaigns to capture the hearts and minds of millennials in tackling the issue of ocean plastic waste.
Maximising value: How can your sustainability report drive engagement?
Businesses can maximise stakeholder engagement with sustainability through their reporting by encouraging internal participation in product design and exploiting digital tools to present data in new and exciting ways.
Engagement evolution: 6 exciting trends directing the future of sustainability communications
As edie's engagement month of editorial content rolls on, we round-up some of the latest techniques and platforms businesses are using to drive sustainability engagement among internal and external stakeholders.
#UoLCarbonCut: University of London delivers world's first tweet-based sustainability report
The University of London has taken digital sustainability reporting to a new level by broadcasting its achievements through a series of tweets and an online presentation instead of compiling a dedicated CSR report.
Rio 2016: a beacon of hope for the global climate movement?
The earth's population woke up this morning (8 August) to the news that humanity has overshot its annual budget for natural resources four months early. But will the daunting realisations of 'Earth Overshoot Day' finally shift into the mainstream thanks to high-profile events such as the Rio 2016 Olympics?
Pokemon Go: Green business opportunity or environmental headache?
As people of all ages roam the streets in search of Pokemon, has this new, interconnected age of smartphone capabilities provided a green business opportunity for a fully fledged sharing economy, or will the increased energy demand spoil the environmental potential?
The 'S' word: A guide to communicating sustainability to consumers
In the final part of edie's 'guide-to' series for sustainable professionals, Matt Mace explores how to communicate sustainability to different business departments and consumers, and asks the experts whether it is time to disregard the 'S' word altogether.