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The service has been operating out in the US for some time, but hit European shores last week. The scheme, which is being managed by Dataserv, also accepts certain non-Apple products such as desktop computers.
Under the scheme, customers can hand back their used iPads, iPhones and Macs – but not iPods. If the items are reusable, Dataserv estimates their market value and the customer can reclaim that amount back in the form of cash.
If the device is deemed not to have any value then Apple will recycle it free-of-charge through its own recovery programme.
A message on the company’s website about the scheme stated: “Apple’s commitment to the environment includes finding the most efficient ways to reuse or recycle electronic equipment at the end of its useful life, including iPhone, iPad, Mac or PC computers, and displays from any manufacturer.”
Maxine Perella
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