BAFTA to improve carbon reporting of TV and film productions

The British Academy of Film and Television Arts (BAFTA) is improving its industry carbon calculator to enable better reporting for television and film productions.


BAFTA Albert Consortium, responsible for the industry carbon calculator, Albert, is partnering with non-financial reporting provider Greenstone to redevelop the calculator.

Building on the current use of the Albert tool, Greenstone will focus on enhancing the calculator’s usability and analytical functionality.

According to the partnership, this will significantly improve the accuracy and ease of carbon reporting in the television and film industries.

BAFTA chief operating officer and consortium chair Kevin Price said: “Carbon reporting tools are becoming increasingly essential for many businesses and our Consortium is helping the television and film industries get ahead of the game”.

Following two years of use across the television industry, there are currently more than 120 production companies signed up to use the free service, leading to the calculation of the carbon footprint of more than1,000 individual productions to date.

Price said: “The positive uptake by our industry shows that they’re keen to approach production in a more sustainable fashion. The new version of the calculator will make it even easier for all productions big and small to get involved and to report back on how they’re making a difference. We expect to see financial savings for most companies in the long run too.”

BAFTA’s industry sustainability manager Aaron Matthews added: “There are many simple steps that programme teams can take to reduce their carbon footprint, but accurately measuring reduction is key to long term success. Greenstone will provide us with a tool that makes interpretation of our footprint more relevant, insightful and useful – this is an exciting step-change for the industry.”

Leigh Stringer

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