P&G sets new package of 2030 sustainability goals

The owner of household brands such as Ariel, Gillette, Fairy, Pampers and Head & Shoulders has unveiled a new suite of 2030 sustainability targets, having achieved many of its goals for 2020.


Procter & Gamble (P&G)’s Ambition 2030 strategy includes a goal to ensure all packaging is 100% recyclable or reusable. It aims to achieve this target by launching sustainable innovations, such as the new Fairy washing up liquid, which will be packaged in bottles made completely from post-consumer recycled (PCR) plastic.

P&G manufacturing sites will look to cut greenhouse gas (GHG) emissions in half – renewable energy sources will be purchased to power 100% of its plants. The world’s largest consumer products company has also pledged to source at least five billion litres of water from circular sources.

“Building on our progress to date, our 2030 goals seek to address two of the world’s most pressing environmental challenges: finite resources and growing consumption,” said Virginie Helias, P&G’s vice president of global sustainability. 

“We know P&G alone does not have all the answers. It will take partnerships and collaboration to make meaningful progress and our brands will develop innovations to take responsible consumption to the next level.”

Sustainability leader

P&G has already exceeded several of its 2020 goals early, such as reducing water use in manufacturing facilities by 20% against a 2010 baseline. GHG emissions have been cut by 16% in this time period, while more than 80% of global manufacturing sites have achieved zero-waste-to-landfill status, including all four UK & Ireland sites.

The company has vowed to engage and reward employees for further building sustainability practices into their everyday work.

“P&G has been a leader in driving sustainable development,” said Peter Bakker, president of the World Business Council for Sustainable Development.

“Their strategy is aligned with our belief that businesses will be more successful by being more sustainable. We applaud their framework Ambition 2030 which has the potential to drive significant positive global impact for shareholders, the environment and societies.”

George Ogleby

Action inspires action. Stay ahead of the curve with sustainability and energy newsletters from edie

Subscribe