Nike partners NASA for zero waste ‘game changer’

Nike has joined forces with NASA to launch a global zero waste challenge, seeking "game changing" innovations that could revolutionise how the planet deals with its waste.

The Launch: Beyond Waste Challenge will identify 10 world-class ideas centred on waste minimisation and closed loop recovery models. Those that are selected will have the change to engage and collaborate with some of the world’s leading thinkers in resource management.

The initiative is also being led by the US Agency for International Development and The Department of State and is the fourth in a series of efforts by Launch, a not-for-profit organisation, to identify and support visionary work that will contribute to a sustainable future.

Proposals are being invited from businesses, entrepreneurs, consultants, inventors and non-profit organisations for technologies and solutions across various categories: data and analytical models; zero waste; waste transformation; distributed infrastructure; financing; education; and deployment.

Entries will be judged on a range of criteria but all must show the potential to “reduce and/or eliminate waste at a household, community, office, building, campus or industrial level”.

Maxine Perella

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