Coca Cola Enterprises talks about how closed loop models for packaging materials is raising the bar for brand reputation in the third of our Resource Revolution thought leader video interview series. Patrick McGuirk, recycling director for Coca Cola Enterprises (CCE), says that securing the supply of recycled materials in a local, sustainable manner to put back into remanufacture is now a pressing priority and a key CSR driver behind investing in its own reprocessing infrastructure.
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