Founded in 1864 in Amsterdam by 22-year- old Gerard Adriaan Heineken, HEINEKEN has grown to become the #1 brewer in Europe and the #3 worldwide, operating more than 160 breweries in 70 countries. HEINEKEN has a well- balanced geographic footprint with leadership positions in both developed and developing markets.
With over 250 international premium, regional, local and specialty beers in 70 markets, HEINEKEN is the brewer with the largest international presence. This case study examines their best practice approach combining group policies and procedures with local sourcing and a four step process. The result is driving improvements and value in their supply base.
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