Aceleron is an award-winning clean technology company, seeking to empower global communities by improving access to sustainable battery technology. Aiming to tackle battery waste, Aceleron’s mission was one we wanted to be part of.
The brief:
In June 2021, Aceleron launched its Essential battery range – the world’s first circular economy battery solution, which can be repaired, serviced and upgraded.
Aceleron wanted to raise awareness of the incredible power and potential of this solution by reaching as many of its target audience as possible.
Our approach:
The Pod’s PR team developed a comprehensive public relations strategy, reaching out to journalists and securing coverage with a range of influential and targeted titles. This included:
- Global trade titles such as PV Magazine, a key publication for the international photovoltaics community, with a circulation of 35,000
- Globally-recognised publications such as Wired, which has a digital readership of 30 million unique users
- Niche but specialist trade magazines in key target markets, such as Farmers Monthly
Pod services used:
PR
Copywriting
Design
The results:
Through 35 PR cuttings, Aceleron’s new Essential technology has been put in front of an audience of over 2.2 million people.
“We are delighted with the way The Marketing Pod put together a detailed PR strategy. It ultimately succeeded in reaching journalists and bringing us wide coverage on our next generation energy storage solution. The Pod’s PR team was proactive, friendly and knowledgeable.”
Elisa Alexieva, Brand Marketing Manager, Aceleron
N.B. The information contained in this entry is provided by the above supplier, and does not necessarily reflect the views and opinions of the publisher
