The energy sector embodies much of the gap that Say Do has identified as needing to be addressed. Energy is by definition invisible, but we’re all aware of our need to be more responsible in its consumption.
Energy retailers offer green tariffs, but there remains a contradiction between intention and action, and it’s those organisations that can credibly position themselves as genuine enablers of greener consumption that will first survive, and then win.
Say Do does not pretend to understand every complexity of the energy sector, but we do have a deep understanding of the drivers of choice, of need and value segmentation and how investment decisions now will effectively map out the pathway to a credible and sustainable future.
The Say Do Sustainability Study
We’re not here to bang the drum for sustainability above everything else. We know it’s not the number one priority for consumers. But there is a direct commercial advantage to being sustainable. From consumer research carried out in 2021, we know that brand consideration is boosted when businesses are perceived as sustainable.
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