The automotive sector is facing what is arguably its greatest challenge since inception, fundamentally having to rethink how it invests, how it attracts customers and critically, how it sees the concept of personal transportation overall.
The rise of autonomous driving, connectivity, electrification and shared mobility (ACES) mean that even in a changed landscape, competition will be fierce for a potentially smaller but definitely more discerning and demanding consumer market.
Our analysis starts with the way the sector and brands within it position themselves now and addresses head on, the fragmentation that exists in relation to addressing sustainability challenges, considering the entire value chain.
The Say Do Sustainability Study
We’re not here to bang the drum for sustainability above everything else. We know it’s not the number one priority for consumers. But there is a direct commercial advantage to being sustainable. From consumer research carried out in 2021, we know that brand consideration is boosted when businesses are perceived as sustainable.
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