Plastics Week: edie launches content campaign to help business eliminate single-use plastics
Running from 13-17 January, edie's Mission Possible Plastics Week includes exclusive interviews, podcasts, reports, webinars and in-depth feature articles – all dedicated to turning the tide on single-use plastics.
Brought to you in association with Nestlé, the Week is inspired by edie’s Mission Possible Plastics Hub – the content-driven campaign which supports sustainability and resource efficiency professionals on our collective mission to eliminate single-use plastics.
The Plastics Week is aimed at sustainability and resource efficiency professionals who are looking to make 2020 the year that they turn the tide on single-use plastics. It will include an array of exclusive interviews and blogs, insight reports, podcasts and a brand-new online event.
“The shift to combat problematic plastics has evolved from debate to universal consensus: Eliminating single-use plastics and delivering a circular economy is essential to the prosperity of the planet and society,” said edie’s content editor Matt Mace.
“We welcome the steps and commitments that businesses have taken to date. But, the pace needs to accelerate, which is why edie’s Mission Possible Plastics Week will act as an essential campaign to equip sustainability professionals with the correct guidance, advice and best practice to deliver on commitments and raise ambitions.”
On Thursday 16 January, edie will host The Business Leadership Inspiration Sessions – an afternoon of live, interactive webinar presentations and discussions from companies such as Eurostar, Nestlé and Sky.
The online event, which is free to access for all edie users, effectively combines three edie webinars into a single afternoon. Each webinar session will have its own edie chair and selection of independent expert speakers, and each session will take a particular format.
On Wednesday 15 January, edie will launch an exclusive report entitled “Single-Use Plastics: The 2020 roadmap for sustainable business”. The report will reference best-practice case studies and industry viewpoints from WRAP and supporting partner Nestlé to outline steps that businesses can take to identify and eliminate single-use plastics across the value chain.
And on that same day, edie will also cover a new report from BRITA and Keep Britain Tidy, which outlines a list of recommendations that businesses can take to overcome challenges to single-use plastics, as well as running an exclusive op-ed from BRITA.
Interviews and blogs
Starting from Monday 13 January, edie will run a series of exclusive interviews, and in-depth deep dives exploring plastics strategies with organisations including Lucozade Ribena Suntory, A Plastics Planet, Little Freddie and Henkel.
Finally, on Friday 17 January, edie’s Sustainable Business Covered podcast will broadcast its first episode of 2020, featuring an array of exclusive interviews with Nestlé, Tideway and the University of Leeds, all focused on efforts to date to phase-out single-use plastics and transition to a circular economy.
In addition to hosting content that supports businesses with their single-use plastics phase-outs, the Mission Possible Plastics Hub will be encouraging sustainability professionals to submit new commitments to tackle plastic pollution on the Mission Possible Pledge Wall.
edie will continue to add valuable news articles, features and exclusive interviews to the Mission Possible Plastics Hub throughout the year to equip readers with the knowledge, insight and inspiration need to reduce single-use plastics without generating any unintended consequences in the future. View all of edie’s Plastics Hub content here.
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