How important is personal autonomy in effecting environmental behaviour change in the workplace?

How important is personal autonomy in effecting environmental behaviour change in the workplace?
Last week the Nationwide and the Carbon Trust announced a new tool that aims to help 15,000 of its staff cut their carbon footprints with measures such as advising on teleconferencing instead of travelling to meetings.
Not important – staff must be led by board-level example.
Crucial – making people responsible for their own actions is key.
Not sure – it has its place but needs to be backed up with a robust environmental policy.

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