Is weeing in the shower a valid conservation technique?

Is weeing in the shower a valid conservation technique?
Brazilian environmentalists have launched a TV ad campaign calling on people to urinate in the shower to save the water wasted by flushing the toilet. Is this an effective water conservation strategy?
Yes, this could save significant quantities of water
No, water saved from the occasional flush is a drop in the ocean
Maybe, maybe not, but it's a good way to highlight a serious issue

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