Positive sustainability goals set for 2014 World Cup
A $20m sustainability strategy has been developed by FIFA for the 2014 World Cup in Brazil, seeking not only to mitigate the negative environmental impact of the event but to also maximise its positive effects.
FIFA, the Local Organising Committee and the Brazilian government joined forces at Rio+20 this week to pledge they would use the next two years to address the need for green stadiums, waste management, community support, reduced and offset carbon emissions, renewable energy and climate change.
“The ultimate goal is to stage an event that uses resources wisely, striking a balance between economic aspects, social development and environmental protection,” said Federico Addiechi, FIFA’s Head of Corporate Social Responsibility. “We want the 2014 FIFA World Cup to be remembered not only as a fantastic football tournament but for its lasting social and environmental legacy. This requires participation from all parties, from the football fan to the stadium constructors. All are essential players in this sustainability line-up.”
This will be the first World Cup to have a comprehensive sustainability strategy, enshrined in a 16-page document outlining principles based on ISO 26000, the international standard for social responsibility. The document details seven key focus areas: organisational governance, the environment, community involvement and development, fair operating practices, consumer issues, labour practices and human rights.
On the environment, specifically, commitments are made to focus on waste, water, energy, transportation and climate change. Pledges are also made to promote environmental protection in Brazil, to seek sustainable consumption during the event itself and to ensure that energy use is ‘conscious, efficient and renewable’.