Reckitt launches paper-based packaging for Finish dishwashing tablets
Reckitt has announced trials of paper-based packaging for Finish dishwashing products, in a move that will reduce plastics by 75% per stand-up pouch while also reducing lifecycle emissions.
Reckitt has confirmed that it is switching to paper-based packaging for Finish dishwashing products. The new packaging will be launched exclusively with French retailer Carrefour and will be introduced across 1,200 stores next month.
The company claims that any adaptations required following the initial market launch will be incorporated into new designs before a wider rollout across other countries over the next few years.
The new packaging, which has been developed in partnership with Mondi, and sees paper from certified sustainable sources used to replace 75% of the plastics commonly used in dishwashing pouches and products.
As packaging for tables must be sealable and water resistant, plastic will still be used to strengthen the paper-based structure of the packaging.
Reckitt claims that, once fully rolled out, the new paper-based packaging will eliminate the need for more than 2,000 tonnes of plastic annually, equivalent to around 50 million plastic one-litre bottles.
The new packaging is also expected to reduce emissions by 15% across the lifecycle of the packaging – from manufacturing to recycling – compared to traditional versions.
Reckitt’s chief research and development officer Angela Naef said: “Removing plastic from our products is a priority across all Reckitt brands. We are always looking at new and innovative ways to improve sustainability in our products and we are committed to pioneering further packaging innovation.
“One of Reckitt’s sustainability ambitions is to reduce virgin plastic in our packaging by half by 2030. It’s an ambitious challenge, but we are confident on the progress we are making.”
Earlier this year, Reckitt partnered with more than 35 businesses and community representatives to transform areas of Hull into a “living lab” that showcases how the nation can reach net-zero emissions.
Reckitt, which is the owner of household brands such as Dettol, has launched its “Oh Yes! Net-Zero” initiative in the heart of the Humber region, where it is based. The initiative follows a “living labs” approach whereby businesses, households and local authorities all implement a range of low-carbon initiatives to outline the tangible benefits of reaching net-zero emissions.