The new Schick Xtreme3 razor features a handle made out of 100% recycled plastic and packaging composed of 100% post-consumer paper. The manufacturer estimates the product will divert 103,000 pounds of virgin plastic material and 15,500 pounds of virgin paper from landfill each year.

Schick said it chose to use post-consumer recycled plastic instead of other biodegradable or recycled materials in order to have a more immediate impact on the environment.

Among the items retrieved and recreated in the razor handle are common household items like hangers, buckets, and pails. It is also being manufactured and shipped out of the company’s 99.9% landfill-free facility in Connecticut, US.

Schick’s director of program management & sustainability Mike O’Malley said: “For many years we wanted to launch a more sustainable razor.

“We overcame many challenges along the way, like making sure the packaging gave us the quality look, perforation resistance and sealing capacity to hold up to the rigors of shipping.”

To coincide with the launch, Schick is partnering with eco-conscious celebrity-couple, actress Amy Smart and HGTV’s Carter Oosterhouse to launch a contest that challenges consumers to reuse common disposable items and reduce waste by creating a functional item out of recycled materials.

Maxine Perella

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