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The company has been reducing the level of phosphates in its products since 2005, and once completely phased out, will have saved almost 500,000 metric tonnes per year compared with peak usage in 2005.
Speaking of the announcement, group president of global fabric and home care Gianni Ciserani said: “We believe that action speaks louder than words in the area of sustainability… This is just the start of a series of solutions we are developing to make it easier for people to make a small change that can have a positive impact on our world.”
edie staff
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