Remarkable recycling company a hit in the supermarkets

A UK recycling company has found that its stationery made out of products such as waste tyres and plastic cups from vending machines are becoming quite a hit in supermarkets across the country.

Remarkable Recycled, based in London, makes a variety of stationery, including brightly-coloured pencils out of recycled vending machine cups – one cup per pencil, mouse mats from old tyres, and rulers from recycled computer printer parts. The company was singled out by the Design Council and Trade Partners UK at the Johannesburg conference as being a key driver of innovative design in the UK for its funky, desirable products.

Launched only at the end of last year, Remarkable’s products are already being sold by 200 independent retailers and Tesco supermarkets, and now this month Sainsbury’s Save-a-Centres have also started to stock the products in time for the back-to-college season. “The feedback is just fantastic,” Remarkable Recycled Marketing Manager Jo Moulds told edie, explaining that the stationery is selling well as people are becoming aware of the brand.

The products are also selling in Europe, Canada, the US and Hong Kong.

One of the main barriers for recycling is the lack of a market for recycled products. However, Remarkable appears to have found the answer – for stationery, at least. So far this year, the company has been able to recycle more than two million plastic cups, 24 tonnes of tyres; 14 tonnes of card and 30 tonnes of paper.

“Major retailers such as Sainsbury’s signing up to stock Remarkable Recycled products show that environmental awareness is a main issue on the agenda,” said Managing Director Edward Douglas Miller. “It is also great news for consumers of all ages who have been campaigning for more environmental products for so long.”

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