Sainsbury’s unveils recycling bins for Easter egg packaging

Retail giant Sainsbury's has launched a brand new scheme to let customers recycle their Easter egg packaging, in a bid to divert household waste away from landfill.

The supermarket will be the first retailer in the UK to unveil a specially designed Easter recycling facility in store. Customers will be able to recycle all elements of Easter egg packaging, including plastic, film, card, foil and ribbon.

According to Sainsbury’s, the scheme makes it even easier to recycle the packaging from eggs, taking in materials like rigid plastic which not all local kerbside collections accept.

The free-standing compartmentalised bins are being trialled this Easter in 50 stores with a view to a national rollout next year.

Sainsbury’s head of sustainability, engineering, energy and environment Paul Crewe said: “We’re proud to be the first to offer this cracking recycling facility to our customers and colleagues. Recycling is an important part of Sainsbury’s environmental commitment which we’re taking further than ever – sending zero operational waste to landfill and putting our minds to new and engaging schemes to help even more customers and colleagues recycle.”

WRAP behaviour change manager Rachel Gray added: “We are delighted that Sainsbury’s are working with their customers to help them find ways to recycle Easter egg packaging during the holidays. Such a wide range of Easter egg packaging can be recycled, from the foil that your chocolate egg comes in to your Easter egg box.”

Liz Gyekye

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