Sir Richard hails F1 green deal at Canadian grand prix

Formula one team Virgin Racing and tyre recyclers Carbon Green have joined forces in a drive that could result in top level motor racing becoming slightly greener.

The two companies announced the plans yesterday (June 13) following rival Mercedes driver Lewis Hamilton’s victory in the Canadian formula one race.

Canadian based Carbon Green will sponsor Virgin racing in what Sir Richard Branson hailed as the ‘first truly green and highly relevant’ deal in the sport.

The Recycling firm takes old tyres and transform them into useful products and Sir Richard hopes the new deal with give Virgin Racing a greener outlook.

Carbon Green has also opened its first tyre recycling plant in Canada, in south Ontario over the weekend.

Virgin Racing boss, Sir Richard, said: “I am delighted Virgin Racing is partnering with Carbon Green at their home country GP here in Montreal.

“I want Virgin Racing to drive the introduction of green technology into F1 and Carbon Green’s tire recycling company is, I believe, the first truly green and highly relevant sponsor in the sport and I hope only the first of many.

“I also want to congratulate Carbon Green on the announcement of their first production plant here in Canada.”

President of Carbon Green, John Novak, said: “We are thrilled to be in Montreal with our partner Virgin Racing, to witness the return of Formula one to Canada and Virgin’s inaugural race on Canadian soil.

“We have identified Canada as a world leader with very high standards of environmental practices which fits with our expansion plans for our unique proprietary technology that 100% recycles used tires into high grade commodities.

“We are therefore pleased to announce that we have chosen the southern Ontario region as the first location to launch our standardized plant roll-out in North America.”

Luke Walsh

Action inspires action. Stay ahead of the curve with sustainability and energy newsletters from edie