The Japanese firm is currently showcasing its low energy television made from recycled plastics the Bravia 22EX310.

And, the new energy efficient Sony BDP-S185 blu-ray disc player at an electronics show in Berlin.

The recycling material used in the new TV is made from 99% used DVDs and TV optical sheets giving it the ‘highest proportion’ of recycled material of any plastic in the world, according to Sony.

Sony is also showing off its new blu-ray disc player, which according to a spokesman uses 47% less power than the company’s older models, and is about a third narrower than similiar products therefore cutting shipping related carbon emissions by 40%.

However if you can’t attend the IFA, which runs until tomorrow (September 7), Sony’s European head of environmental affairs, Dr Thomas Fischer, will be speaking in the UK in November.

Dr Fischer will be talking later this year at edie’s Sustainable Leaders Forum on both waste and energy reduction.

A spokesman for Sony said: “These are just a few of the ways that Sony is working to minimise its impact on the environment and bring about positive change.”

Luke Walsh

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