#SustyTalk: Danone’s Rebecca Lovelady on purpose-led business

With edie readers working remotely or on furlough, this brand new series of video interviews keeps you connected to the inspirational business leaders who are continuing to drive sustainability and champion climate action from their own homes.

#SustyTalk is all about keeping edie’s loyal readers connected to sustainable business leaders across the world, whilst reminding us all that sustainability and climate action must go on through the current Covid-19 pandemic and beyond. 

The latest episode sees edie’s senior reporter Sarah George speaking with Danone UK & Ireland’s social impact & sustainability manager Rebecca Lovelady, who provides insight as to how the company was able to get a number of major initiatives in this space off the ground during what has been a challenging year for all businesses. 

To name but a few things, Danone has joined the Consumer Goods Forum’s Forest-Positive Coalition of Action and launched a new recycling scheme for flexible plastics with Ella’s Kitchen and TerraCycle. 

Rebecca speaks to the importance of embedding purpose throughout the business and forging meaningful partnerships to amplify contributions to solving some of the world’s most pressing challenges. 

In this video, reference is made to edie’s previous #SustyTalk with Danone’s vice president for nature and water Eric Soubeiran. That video covers the importance of nature and biodiversity conservation and restoration to tackling climate change and delivering a just Covid-19 recovery. 

Click here to see our catalogue of #SustyTalk video interviews.

Want to be featured on a future episode of #SustyTalk? Email newsdesk@fav-house.com.