#SustyTalk: P&G’s Frantz Beznik on water stewardship and green innovations
edie's #SustyTalk interview series continues with an exclusive interview with Procter & Gamble's global head of sustainable innovation Frantz Beznik.
With edie readers working remotely or on furlough, this brand new series of video interviews keeps you connected to the inspirational business leaders who are continuing to drive sustainability and champion climate action from their own homes.
#SustyTalk is all about keeping edie’s loyal readers connected to sustainable business leaders across the world, whilst reminding us all that sustainability and climate action must go on through the current Covid-19 pandemic and beyond.
The latest episode sees edie’s senior reporter Sarah George speaking with Procter & Gamble’s global head of sustainable innovation Frantz Beznik about the company’s involvement in the new 50L Home Coalition.
Convened by the World Economic Forum, 2030 Water Resources Group and World Business Council for Sustainable Development, the Coalition is working to tackle water insecurity in urban areas. The World Economic Forum claims that 14 of the world’s 20 megacities are already experiencing water scarcity, including London, Cape Town, Rio De Janeiro and Los Angeles.
Frantz also gives top tips on innovating to make sustainability “irresistible”, delivering the changes in behaviour, policy and corporate investment needed to tackle the world’s most pressing environmental issues.
Want to be featured on a future episode of #SustyTalk? Email email@example.com. Please bear in mind that our calendar is now full through to February.
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