United Utilities employ ‘mad scientist’ to tackle sewer blockages
A water firm has taken a unique approach to tackling sewer blockages by hiring a 'mad scientist' to look into U bends.
Doctor Who look-alike and ‘scientist’ Richard Hubert was called in by United Utilities after the firm dealt with more than 15,000 blockages last year.
The firm is using the character as a humorous way to tackle what it sees as a ‘monstrous’ increase in people using toilets to flush away everyday rubbish.
United Utilities customer communications manager, Rose Francis, said there was a serious message behind the gimmick.
She said: “Items such as cotton buds, nappies, sanitary products and razors are often flushed away and they can get stuck in the system until they build up and cause a blockage resulting in the horrible problem of sewer flooding.
“We are asking people to think about what not to flush to avoid any unwelcome visitors.
“By using the toilet as a rubbish bin people are storing up problems that could come back to haunt them.”