VIDEO: On the Mission Possible sofa with Surfdome’s Adam Hall and A Plastic Planet’s Henri Allen

The first of a brand new sustainable business chat show devised by edie sees outdoor wear retailer Surfdome's head of sustainability Adam Hall joined by campaign group A Plastic Planet's head of operations Henri Allen to discuss how businesses can collectively solve the plastics problem.


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Broadcast live from edie Live 2018 in Birmingham, the Mission Possible sofa interviews offer up an array of the energy and sustainability industry’s leading lights to delve deep into some of the hottest industry topics – from onsite solutions and low-carbon vehicles through to green policy and the circular economy. 

First up on the sofa, edie’s Matt Mace welcomes Surfdome’s Hall and A Plastic Planet’s Allen to discuss the plight of plastics pollution. Together, Hall and Allen provide a unique insight into how businesses can act as a force for good to start to reduce the eight million metric tonnes that spill into the oceans every year.

The 15-minute chat sees Hall tell Surfdome’s inspirational story of turning plastica reduction into an economic advantage, while Allen breaks down the steps that businesses absolutely need to take in order to drive a circular economy.

And the chat concludes with Hall and Allen – both speakers on Day One of edie Live (22 May) – giving their personal Mission Possible pledges pledges that they hope to achieve in the long-term.

There’s still time to attend the second day of edie Live, where you can listen to industry experts including Ikea, Kingfisher and Whitbread as well as attending topical roundtables and attending one-to-one advice clinics. To get your free pass, click here.

Matt Mace

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