Water-conscious Brazilians urged to wee in the shower

A TV advertising campaign in Brazil is encouraging people to urinate while having a shower to save water that would be used by flushing the toilet.


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The creators of the ad, environmental group SOS Mata Altantica (SOS Atlantic Rainforest), say they are using humour to drive home a serious message.

The advert says that every home that avoids one flush per day could save over 4,000 litres of water each year – enough to help overcome drought in the rainforest.

Sam Bond

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